Broadcasting (Jan - June 1941)

Page scan 0001592 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1941
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1941)
Leaf #:
0001592
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 20, 2024
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ONE OF A SERIES PRESENTING THE MEN WHO MAKE FREE & PETERS SERVICll Don't look now, but it's llillliilh ilii lii iSiiiiHiiiilll JMHiii 4 Partner— Chicago Office Four years, University School of Cleveland One year. University of Pennsylvania Three years, Aubrey & Moore, Inc. Two years, Forbes Magazine Tvfo years, National Radio Advertising, Inc. Founded Free & Peters, May, 1932 iiilllt mm 1 James L. Free! f EXCLUSIVE REPRESENTATIVES: As corporate lives go, nine years certainly otherwise might think worthy of your time i wcky^*^^^ • • • • . . 1 • 1 • 1 1 ■ r 1 T 1 -1 i WDAY .' .' .' .' .FARGO isn t a long time — but in the business oi and money. It means that we more easily I wish Indianapolis j KMBC KANSAS CITY radio-station representation. Free & Peters' recognize the things that are worthy of your i wave Louisville ' & & i WTCN . . MINNEAPOLIS-ST. PAUL nine years is enough to make us one of the consideration. It means that we have more | ksd^^. '. st.'^l.oui's . . nit SYRACUSE two very earliest pioneers in the world! age and experience (and, yes — financial re I ...iowa... I WHO DES MOINES sources, too) with which to serve you. ... | woe davenport Not that we're proud only of being "pio I ^ma shenandoah ^ r I ...SOUTHEAST... neers". The main point is that nine years in And those are at least some of the things I ^"'^ *^"columbia . 1 , . 1 I 1 , , , . i WPTF .' .' .' .' .' RALEIGH radio — an industry which, as a tactor in that must have appealed to you agencies I wdbj roanoke 1 ■ • • 1 11 1 1 1 1 ■ ■ ■ SOUTHWEST . . . advertising, IS hardly older than ourselves and advertisers, about our group of pioneer I kgko . . . .ft. worth-dallas O ^ ^ I KOMA .... OKLAHOMA CITY — has given Free & Peters some additional radio-station representatives. Or else we § ^^^^ tulsa ° i ... PACIFIC COAST .. . value to joa. It means that we automatically couldn't have survived, to continue our | k|*Tn.kale' '. '. '. ! ''°^PORT?AmD 1 , ^ , , . . i KROW. OAKLAND-SAN FRANCISCO throw out a lot ot clap-trap that we pioneering. I kiro Seattle ■\ Free & Peters, ih. Pioneer Radio Station Representatives K^^d^ Since May, 1932 ■' CHICAGO: ,80 K. Michigan NEW YORK: 247 Park Ave. DETROIT: New Center Bldg. SAN FRANCISCO: jji Sutter LOS ANGELES: 650 5. Grand ATLANTA : 522 Palmer Bldg. Franklin 6373 Plaza 5-4131 Trinity 2-8444 Sutter 4353 Vandike 0569 Main 5667