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FOR FARMERS
IN THE CENTRAL ATLANTIC STATES
The new WBAL reaches one of the richest diversified farm areas in the nation. The primary big cash crops are poultry, eggs, dairy products, fruit, vegetables and livestock.
Farmers of the Central Atlantic States market their products all the year 'round. They, therefore, have a steady, constant income which does not fluctuate widely from season to season.
The established programs described below are available for sponsorship in 15 minute units.
JOHN A. ZUFALL
So famous is he as "Happy Johnny" that few people know him by his real name. He's a right busy fellow. In addition to being farm program manager of WBAL, he appears on two programs daily. With his "Gang" he makes personal appearances throughout the Central Atlantic States.
"GITTIN' UP TIME
With Happy Johnny and his "gal" Vonny, music, songs, stories, news, and discussion of some phase of farm life. The "Bulletin Board" presenting the previous day's live stock, poultry, egg, fruit and vegetable reports. Farm news from United Press, International News Service and the Department of Agriculture. Farm events, hints, correspondence and a special weather forecast for farmers in Maryland, Pennsylvania, Delaware, New Jersey, Virginia and West Virginia. 6:00 to 6:45 a.m. daily.
"RADIO ROUND-UP"
An elaborate noon revue with Happy Johnny and his Gang, the Plainsmen and Betty Jay. This program immediately follows the Esso News Reporter with fast moving entertainment, live stock markets direct from the Union Stock Yards, the latest poultry, egg, fruit and vegetable market reports from the Government Marketing Administration, interviews with daily and weekly newspaper editors, and other features.
Programs Produced By Harold Azine, formerly with WLS, Chicago
ORE OF nniERICflS GREAT RADIO STATIOHS
National Representation: International Radio Sales — New York • Chicago • San Francisco