Broadcasting (Jan - June 1941)

Page scan 0001635 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1941
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1941)
Leaf #:
0001635
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 20, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

FOR FARMERS IN THE CENTRAL ATLANTIC STATES The new WBAL reaches one of the richest diversified farm areas in the nation. The primary big cash crops are poultry, eggs, dairy products, fruit, vegetables and livestock. Farmers of the Central Atlantic States market their products all the year 'round. They, therefore, have a steady, constant income which does not fluctuate widely from season to season. The established programs described below are available for sponsorship in 15 minute units. JOHN A. ZUFALL So famous is he as "Happy Johnny" that few people know him by his real name. He's a right busy fellow. In addition to being farm program manager of WBAL, he appears on two programs daily. With his "Gang" he makes personal appearances throughout the Central Atlantic States. "GITTIN' UP TIME With Happy Johnny and his "gal" Vonny, music, songs, stories, news, and discussion of some phase of farm life. The "Bulletin Board" presenting the previous day's live stock, poultry, egg, fruit and vegetable reports. Farm news from United Press, International News Service and the Department of Agriculture. Farm events, hints, correspondence and a special weather forecast for farmers in Maryland, Pennsylvania, Delaware, New Jersey, Virginia and West Virginia. 6:00 to 6:45 a.m. daily. "RADIO ROUND-UP" An elaborate noon revue with Happy Johnny and his Gang, the Plainsmen and Betty Jay. This program immediately follows the Esso News Reporter with fast moving entertainment, live stock markets direct from the Union Stock Yards, the latest poultry, egg, fruit and vegetable market reports from the Government Marketing Administration, interviews with daily and weekly newspaper editors, and other features. Programs Produced By Harold Azine, formerly with WLS, Chicago ORE OF nniERICflS GREAT RADIO STATIOHS National Representation: International Radio Sales — New York • Chicago • San Francisco