Broadcasting (July - Dec 1941)

Page scan 000336 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1941
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1941)
Leaf #:
000336
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
August 01, 2024
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THE Sudindd OF BROADCASTING STATION ACCOUNTS sp — studio programs t — transcriptions sa — spot announcements ta — transcription announcements WICC, Bridgeport, Conn. Dr. Swetts Root Beer Co.. New York (root beer), 130 f, thru C. I. Miller Co., N. Y. Megowen Educator Food Co., Lowell, Mass. ( crackers ) . 39 sa, thru J. W. Queen Agency. Boston. Foster-Milburn Co., Buffalo (Doan's pills), 104 t. thru Spot Broadcasting, N. Y. Church & D wight, New Yoi-k (Cow Brand Soda). 156 so., thru Brooke, Smith, French & Dorrance. N. Y. Cliquot Club Co.. Millis, Mass. (ginger ale). 170 t, thru N. W. Ayer & Son, N. Y. Carter Products, New York (Carter's Little Liver Pills), 260 t, thru Street & Finney, N. Y. Ex-Lax Mfg. Co., Brooklyn (laxative), 115 f, thru Joseph Katz Co., Baltimore. Canada Dry Co.. New York (Spur), 260 t, thru J. M. Mathes, N. Y. Manhattan Soap Co., New York (Sweetheart Soap ) , 52 f , thru Franklin Bruck Adv. Corp.. N. Y. McFadden Publications. New York (True Story magazine), 15 t, thru Arthur Kudner Inc., N. Y. KYW, Philadelphia National Bakers' Service, Philadelphia (Freihofer's Hollywood Bread), 6 so. weekly, thru Richard A. Foley, Philadelphia. Iowa Soap Co., Burlington, N. J. (Miracle soap), 6 sa weekly, thru James G. Lamb, Philadelphia. Mildine Corp., Philadelphia (All-Purpose face cream), 6 sa weekly, direct. Foster-Milburn Co., Buffalo. N. Y. (Doan's Pills), 3 t weekly, thru Street & Finney, N. Y. Carnation Milk Co., Milwaukee (canned milk), 4 t weekly, thru Erwin, Wasey, N. Y. Procter & Gamble Co., Cincinnati (Duz), 8 sa weekly, thru Compton Adv., N. Y. Wesson Oil Co.. New Orleans (cooking oil), 6 sa weekly, thru Kenyon & Eckhardt, N. Y. WFIL, Philadelphia Procter & Gamble Co., Cincinnati (Duz), 3 sa weekly, thru Compton Adv., N. Y. Chamberlain Aircraft Training Division. Philadelphia (instruction), 8 sa weekly, thru Stewart-Jordon Co., Philadelphia. Morris Plan Bank, Philadelphia (personal loans). 6 sp weekly, thru Philip Klein Adv.. Philadelphia. Lydia E. Pinkham Medicine Co., Lynn, Mass. (proprietary), 10 ta weekly, thru Erwin, Wasey & Co., N. Y. Biseeglia Bros., Philadelphia (Greystone wines). 1? ta weekly, thru J. M. Korn Adv., Philadelphia. Knox Co., Los Angeles (Cystex), 2 t weekly, thru Barton A. Stebbins Adv., Los Angeles. CFRB, Toronto Bromo Seltzer Ltd., Toronto, weekly sp, thru Ruthrauff & Ryan, N. Y. CFCF, Montreal T. Eaton Co. Ltd., Montreal (chain depai'tment store) , 5 sp weekly, direct. Henry Morgan & Son Ltd., Montreal (department store), 5 t weekly, direct. KIDO, Boise, Ida. Los Angeles Soap Co., Los Angeles (White King soap), 5 sp weekly, thru Raymond R. Morgan Co., Hollywood. KOA, Denver Procter & Gamble Co., Cincinnati (Dash), 3 sa weekly, thru Pedlar & Ryan, N. Y. American Chicle Co., Long Island City, N. Y., 4 sp weekly, thru Badger & Browning, Boston. Kellogg Co., Battle C sk (Pep), 10 sa weekly, thru Kenyon & Eckhardt, N. Y. WJJD, Chicago Dave Miner Co., Chicago (music lessons), 5 t weekly, direct. Travelers Casualty Insurance Co., Chicago, 3 sp weekly, 52 weeks, thru First United Broadcasters, Chicago. Parr Vitamin Co., Chicago, 7 sp, thru United Adv. Cos., Chicago. American Aircraft Institute, Chicago, 3 sp weekly, 13 weeks, thru M. A. Ring & Co., Chicago. Manhattan Soap Co., New York, 5 sp weekly. 13 weeks, thru Franklin Bruck Adv. Corp., N. Y. Fred J. Walsh Co., Chicago (real estate), 1 sp weekly, 13 weeks, thru Burton Browne Inc., Chicago. Star Pen Co., Chicago (Waltham Pens), 7 sp weekly, 13 weeks, thru United Adv. Co., Chicago. WGN, Chicago Blue Moon Foods Inc., Thorp, Wis. (Bavarian cheese spreads), 6 sa weekly, 13 weeks, thru H. B. LeQuatte Inc., N. Y. Lever "Bros. Co., Cambridge (Swan Soap), 3 sa weekly, six weeks, thru Young & Rubicam, N. Y. WROK, Rockford, 111. Friendship Studios, Chicago, 13 sa, thru Phil Gordon Agency, Chicago. William Wrigley Jr. Co., Chicago, 13 t, thru Arthur Meyerhoff Co., Chicago. State of Wisconsin, Dept. of Agriculture, Madison, 20 sa, direct. Black Kow Bottling Co.. Chicago (Black Kow). 17 sp. thru Reincke-Ellis-Young green-Finn. Chicago. WEEI, Boston J. L. Prescott Co., Passaic. N. J. (Dazzle Bleach, etc.), sa series, thru Monroe F. Dreher Inc., N. Y. Shaler Co., Waupun, Wis. (Rislone motor tuneup), sa series, thru Kirkgasser-Drew, Chicago. Eastern Steamship Lines, Boston, sa series, thru N. W. Ayer & Son, N. Y. Procter & Gamble Co., Cincinnati, sa series, thru Compton Adv., N. Y. Howard Johnson Restaurants. Wollaston, Mass.. 3 sa weekly, thru H. M. Frost Co., Boston. Procter & Gamble Co., Cincinnati (Ivory Soap), sa, thru Compton Adv., N. Y. WNAC, Boston Manhattan Seap Co., New York (Sweetheart soap), 3 sp weekly, thru Franklin Bruck Adv. Corp., N. Y. Forty Fathom Fisheries, Boston (packed fish), 39 sa, thru Alley & Richards Co., Boston. WIBG, Glenside, Pa. Philco Dealers of Pennsylvania, Philadelphia (refrigerators), 750 sa, thru Julian G. Pollock, Philadelphia. Crawford Inc., Philadelphia (furriers), 39 sa, direct. Liberty Title & Trust Co., Philadelphia (savings), 120 sp, direct. Biseeglia Bros., Philadelphia (Greystone wines), 18 to weekly, for 13 weeks, thru J. M. Korn Adv., Philadelphia. WOR, New York National Shoe Stores. New York, 6 so, sp weekly, thru Emil Mogul Co., N. Y. Rockwood & Co., New York (chocolate bits), 5 sp weekly, thru Federal Adv. Agency, N. Y. Maltex Co., Burlington, Vt. (cereals). 6 so, sp weekly, thru S. C. Croot Co., N. Y. Quaker Oats Co. Chicago (dairy feeds), weekly t, thru Sherman & Marquette, Chicago. Chatham Mfg. Co., New York (blankets), 5 sp weekly, thru M. H. Hackett, N. Y. Bond Stores, New York (men's clothing), 7 sp weekly, thru NefE-Rogow, N. Y. WQXR, New York Botany Worsted Mills, Passaic (Botany products), 2 sp, 3 sa weekly, thru A. J. Silverstein, N. Y. H. W. Hall, New York (furriers), 6 sp weekly, thru Lester Harrison Associates, N. Y. Brett, Wyckoff, Potter & Hamilton, New York (real estate), 5 sp weekly, thru Huber Hoge & Sons, N. Y. WNEW, New York p. Lorillard Co., New York (Old Gold), 6 s]) weekly, 52 weeks, thru Lennen & Mitchell, N. Y. Salz Bros. Inc., New York (pens), 5 sp weekly, 52 weeks, thru S. R. Leon Inc., N. Y. WJZ, New York Detroit & Cleveland Navigation Co.. Detroit (transportation), 8 sp, thru Ralph L. Wolf & Assoc., Detroit. WEAF, New York Delehanty Institute, New York (civil service trade school), 3 sp weekly, 39 weeks, thru Devine Adv. Agency, N. Y. WABC, New York American Chicle Co., Long Island City (Chiclets-De^tyne) , 6 sn weekly, thru Badger & Browning & Hersey, N. Y. Book House for Children. Chicago. 2 sa weekly, thru Presba, Fellers & Presba, Chicago. WFHR, Wisconsin Rapids, Wis. Sterling Insiu'ance Co., Chicago, 6 sp weekly, direct. Mid-Continent Petroleum Corp., Tulsa, 6 sp weekly thru R. J. Potts & Co., Kansas City. Rolls Camera Co., Chicago, 6 so weekly, thru First United Broadcasters, Chicago. WCBI, Columbus, Miss. Ralston Purina Co., St. Louis (feeds), 3 sp weekly, direct. Firestone Tire & Rubber Co., Akron, O. (tires), 30 sa, thru Sweeney & James Co., Cleveland. CJCA, Edmonton, Alta. John H. Woodbury Co.. Cincinnati (soap), 26 .5a, thru Lennen & Mitchell, N. Y. Pinex Co., Fort Wayne. Ind. (Pinex cold remedy) , 220 sa, thru Russel M. Seeds Co., Chicago. KFRC Takes Over Housewives' Show Protective League Program Switches From KSFO AFTER MORE than a jear on KSFO, CBS affiliate in San Francisco, the Northern California edition of the Housewive's Protective League has shifted to KFRC, San Francisco, taking along with it most of its participating sponsors. The Housewives Protective League program idea belongs to Fletcher Wiley, who presents it daily on KNX, Hollywood. Galen Drake has been handling the San Francisco edition. Drake went over to KFRC to get the show organized, then departed for Hollywood, where he is to conduct the KNX edition for Wiley. The latter, recently signed for exclusive sponsorship by Campbell Soup Co., brought Drake to Hollywood. Succeeding Drake at San Francisco is Paul Gibson. The Housewives Protective League is now heard as a participating feature Monday through Friday on KFRC, 6:30-7 a.m.; 12:15-1:45 p.m., and 3:30-4 p.m., and on Saturdays, 6:30-7 a.m. and 8-8:30 a.m. PST. Testing Bureau Unique feature of Housewives Protective League is that all products seeking sponsorship must first be passed by a testing bureau of 400 housewives. Samples of each product are sent to a carefully selected group of 50 of those best suited to pass judgment on the particular article. They are asked to use the product and express an opinion as to whether or not it is a good value for the price. If 80% of the replies praise the item, the advertising is accepted. Among the major participating sponsors are Standard Beverages (Par-T-Pak), Par Soap Co., Southern Pacific Railway, Hale Bros. Department Stores, New Process Laundry & Dry Cleaners. To supplant the Housewives Protective League, KSFO started a similar program with feminine appeal, conducted by Gordon Owen. Owen used to conduct a like program on KSL, Salt Lake City, and more recently has been San Francisco representative for Radio Sales Inc. The program, released several times daily, likewise is sold on a participating basis. Welles Starts Sept. 15 LADY ESTHER, Chicago (cosmetics, toilet preparations), which will star Orson Welles in a new series of variety-drama programs on 63 CBS stations Ilonday 1010:30 p.m. [Broadcasting, July 14], has announced the starting date as Sept. 15. The show will originate in Hollywood and will have drama, comedy and music as principal ingredients. It marks Welles' return to radio after a year in Hollywood producing motion, pictures. Agency is Pedlar & Ryan. New York. Page 38 • August 11, 1941 BROADCASTING • Broadcast Advertising