We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
THE Sudindd OF BROADCASTING
STATION ACCOUNTS
sp — studio programs t — transcriptions sa — spot announcements ta — transcription announcements
WICC, Bridgeport, Conn.
Dr. Swetts Root Beer Co.. New York (root beer), 130 f, thru C. I. Miller Co., N. Y.
Megowen Educator Food Co., Lowell, Mass. ( crackers ) . 39 sa, thru J. W. Queen Agency. Boston.
Foster-Milburn Co., Buffalo (Doan's pills), 104 t. thru Spot Broadcasting, N. Y.
Church & D wight, New Yoi-k (Cow Brand Soda). 156 so., thru Brooke, Smith, French & Dorrance. N. Y.
Cliquot Club Co.. Millis, Mass. (ginger ale). 170 t, thru N. W. Ayer & Son, N. Y.
Carter Products, New York (Carter's Little Liver Pills), 260 t, thru Street & Finney, N. Y.
Ex-Lax Mfg. Co., Brooklyn (laxative), 115 f, thru Joseph Katz Co., Baltimore.
Canada Dry Co.. New York (Spur), 260 t, thru J. M. Mathes, N. Y.
Manhattan Soap Co., New York (Sweetheart Soap ) , 52 f , thru Franklin Bruck Adv. Corp.. N. Y.
McFadden Publications. New York (True Story magazine), 15 t, thru Arthur Kudner Inc., N. Y.
KYW, Philadelphia
National Bakers' Service, Philadelphia (Freihofer's Hollywood Bread), 6 so. weekly, thru Richard A. Foley, Philadelphia.
Iowa Soap Co., Burlington, N. J. (Miracle
soap), 6 sa weekly, thru James G. Lamb,
Philadelphia. Mildine Corp., Philadelphia (All-Purpose
face cream), 6 sa weekly, direct. Foster-Milburn Co., Buffalo. N. Y. (Doan's
Pills), 3 t weekly, thru Street & Finney,
N. Y.
Carnation Milk Co., Milwaukee (canned milk), 4 t weekly, thru Erwin, Wasey, N. Y.
Procter & Gamble Co., Cincinnati (Duz), 8 sa weekly, thru Compton Adv., N. Y.
Wesson Oil Co.. New Orleans (cooking oil), 6 sa weekly, thru Kenyon & Eckhardt, N. Y.
WFIL, Philadelphia
Procter & Gamble Co., Cincinnati (Duz),
3 sa weekly, thru Compton Adv., N. Y. Chamberlain Aircraft Training Division.
Philadelphia (instruction), 8 sa weekly,
thru Stewart-Jordon Co., Philadelphia. Morris Plan Bank, Philadelphia (personal
loans). 6 sp weekly, thru Philip Klein
Adv.. Philadelphia. Lydia E. Pinkham Medicine Co., Lynn,
Mass. (proprietary), 10 ta weekly, thru
Erwin, Wasey & Co., N. Y. Biseeglia Bros., Philadelphia (Greystone
wines). 1? ta weekly, thru J. M. Korn
Adv., Philadelphia. Knox Co., Los Angeles (Cystex), 2 t
weekly, thru Barton A. Stebbins Adv.,
Los Angeles.
CFRB, Toronto
Bromo Seltzer Ltd., Toronto, weekly sp, thru Ruthrauff & Ryan, N. Y.
CFCF, Montreal
T. Eaton Co. Ltd., Montreal (chain depai'tment store) , 5 sp weekly, direct.
Henry Morgan & Son Ltd., Montreal (department store), 5 t weekly, direct.
KIDO, Boise, Ida.
Los Angeles Soap Co., Los Angeles (White King soap), 5 sp weekly, thru Raymond R. Morgan Co., Hollywood.
KOA, Denver
Procter & Gamble Co., Cincinnati (Dash), 3 sa weekly, thru Pedlar & Ryan, N. Y.
American Chicle Co., Long Island City, N. Y., 4 sp weekly, thru Badger & Browning, Boston.
Kellogg Co., Battle C sk (Pep), 10 sa weekly, thru Kenyon & Eckhardt, N. Y.
WJJD, Chicago
Dave Miner Co., Chicago (music lessons),
5 t weekly, direct. Travelers Casualty Insurance Co., Chicago,
3 sp weekly, 52 weeks, thru First United
Broadcasters, Chicago. Parr Vitamin Co., Chicago, 7 sp, thru
United Adv. Cos., Chicago. American Aircraft Institute, Chicago, 3
sp weekly, 13 weeks, thru M. A. Ring &
Co., Chicago. Manhattan Soap Co., New York, 5 sp
weekly. 13 weeks, thru Franklin Bruck
Adv. Corp., N. Y. Fred J. Walsh Co., Chicago (real estate),
1 sp weekly, 13 weeks, thru Burton
Browne Inc., Chicago. Star Pen Co., Chicago (Waltham Pens), 7
sp weekly, 13 weeks, thru United Adv.
Co., Chicago.
WGN, Chicago
Blue Moon Foods Inc., Thorp, Wis. (Bavarian cheese spreads), 6 sa weekly, 13 weeks, thru H. B. LeQuatte Inc., N. Y.
Lever "Bros. Co., Cambridge (Swan Soap), 3 sa weekly, six weeks, thru Young & Rubicam, N. Y.
WROK, Rockford, 111.
Friendship Studios, Chicago, 13 sa, thru
Phil Gordon Agency, Chicago. William Wrigley Jr. Co., Chicago, 13 t,
thru Arthur Meyerhoff Co., Chicago. State of Wisconsin, Dept. of Agriculture,
Madison, 20 sa, direct. Black Kow Bottling Co.. Chicago (Black
Kow). 17 sp. thru Reincke-Ellis-Young
green-Finn. Chicago.
WEEI, Boston
J. L. Prescott Co., Passaic. N. J. (Dazzle
Bleach, etc.), sa series, thru Monroe F.
Dreher Inc., N. Y. Shaler Co., Waupun, Wis. (Rislone motor
tuneup), sa series, thru Kirkgasser-Drew,
Chicago.
Eastern Steamship Lines, Boston, sa series,
thru N. W. Ayer & Son, N. Y. Procter & Gamble Co., Cincinnati, sa
series, thru Compton Adv., N. Y. Howard Johnson Restaurants. Wollaston,
Mass.. 3 sa weekly, thru H. M. Frost
Co., Boston. Procter & Gamble Co., Cincinnati (Ivory
Soap), sa, thru Compton Adv., N. Y.
WNAC, Boston
Manhattan Seap Co., New York (Sweetheart soap), 3 sp weekly, thru Franklin Bruck Adv. Corp., N. Y.
Forty Fathom Fisheries, Boston (packed fish), 39 sa, thru Alley & Richards Co., Boston.
WIBG, Glenside, Pa.
Philco Dealers of Pennsylvania, Philadelphia (refrigerators), 750 sa, thru Julian G. Pollock, Philadelphia.
Crawford Inc., Philadelphia (furriers), 39 sa, direct.
Liberty Title & Trust Co., Philadelphia (savings), 120 sp, direct.
Biseeglia Bros., Philadelphia (Greystone wines), 18 to weekly, for 13 weeks, thru J. M. Korn Adv., Philadelphia.
WOR, New York
National Shoe Stores. New York, 6 so, sp
weekly, thru Emil Mogul Co., N. Y. Rockwood & Co., New York (chocolate
bits), 5 sp weekly, thru Federal Adv.
Agency, N. Y. Maltex Co., Burlington, Vt. (cereals). 6
so, sp weekly, thru S. C. Croot Co.,
N. Y.
Quaker Oats Co. Chicago (dairy feeds), weekly t, thru Sherman & Marquette, Chicago.
Chatham Mfg. Co., New York (blankets),
5 sp weekly, thru M. H. Hackett, N. Y. Bond Stores, New York (men's clothing),
7 sp weekly, thru NefE-Rogow, N. Y.
WQXR, New York
Botany Worsted Mills, Passaic (Botany
products), 2 sp, 3 sa weekly, thru A. J.
Silverstein, N. Y. H. W. Hall, New York (furriers), 6 sp
weekly, thru Lester Harrison Associates,
N. Y.
Brett, Wyckoff, Potter & Hamilton, New York (real estate), 5 sp weekly, thru Huber Hoge & Sons, N. Y.
WNEW, New York
p. Lorillard Co., New York (Old Gold),
6 s]) weekly, 52 weeks, thru Lennen & Mitchell, N. Y.
Salz Bros. Inc., New York (pens), 5 sp weekly, 52 weeks, thru S. R. Leon Inc., N. Y.
WJZ, New York
Detroit & Cleveland Navigation Co.. Detroit (transportation), 8 sp, thru Ralph L. Wolf & Assoc., Detroit.
WEAF, New York
Delehanty Institute, New York (civil service trade school), 3 sp weekly, 39 weeks, thru Devine Adv. Agency, N. Y.
WABC, New York
American Chicle Co., Long Island City (Chiclets-De^tyne) , 6 sn weekly, thru Badger & Browning & Hersey, N. Y.
Book House for Children. Chicago. 2 sa weekly, thru Presba, Fellers & Presba, Chicago.
WFHR, Wisconsin Rapids, Wis.
Sterling Insiu'ance Co., Chicago, 6 sp weekly, direct.
Mid-Continent Petroleum Corp., Tulsa, 6 sp weekly thru R. J. Potts & Co., Kansas City.
Rolls Camera Co., Chicago, 6 so weekly, thru First United Broadcasters, Chicago.
WCBI, Columbus, Miss.
Ralston Purina Co., St. Louis (feeds), 3
sp weekly, direct. Firestone Tire & Rubber Co., Akron, O.
(tires), 30 sa, thru Sweeney & James
Co., Cleveland.
CJCA, Edmonton, Alta.
John H. Woodbury Co.. Cincinnati (soap), 26 .5a, thru Lennen & Mitchell, N. Y.
Pinex Co., Fort Wayne. Ind. (Pinex cold remedy) , 220 sa, thru Russel M. Seeds Co., Chicago.
KFRC Takes Over Housewives' Show
Protective League Program Switches From KSFO
AFTER MORE than a jear on KSFO, CBS affiliate in San Francisco, the Northern California edition of the Housewive's Protective League has shifted to KFRC, San Francisco, taking along with it most of its participating sponsors.
The Housewives Protective League program idea belongs to Fletcher Wiley, who presents it daily on KNX, Hollywood. Galen Drake has been handling the San Francisco edition.
Drake went over to KFRC to get the show organized, then departed for Hollywood, where he is to conduct the KNX edition for Wiley. The latter, recently signed for exclusive sponsorship by Campbell Soup Co., brought Drake to Hollywood. Succeeding Drake at San Francisco is Paul Gibson.
The Housewives Protective League is now heard as a participating feature Monday through Friday on KFRC, 6:30-7 a.m.; 12:15-1:45 p.m., and 3:30-4 p.m., and on Saturdays, 6:30-7 a.m. and 8-8:30 a.m. PST.
Testing Bureau
Unique feature of Housewives Protective League is that all products seeking sponsorship must first be passed by a testing bureau of 400 housewives. Samples of each product are sent to a carefully selected group of 50 of those best suited to pass judgment on the particular article. They are asked to use the product and express an opinion as to whether or not it is a good value for the price. If 80% of the replies praise the item, the advertising is accepted.
Among the major participating sponsors are Standard Beverages (Par-T-Pak), Par Soap Co., Southern Pacific Railway, Hale Bros. Department Stores, New Process Laundry & Dry Cleaners.
To supplant the Housewives Protective League, KSFO started a similar program with feminine appeal, conducted by Gordon Owen. Owen used to conduct a like program on KSL, Salt Lake City, and more recently has been San Francisco representative for Radio Sales Inc. The program, released several times daily, likewise is sold on a participating basis.
Welles Starts Sept. 15
LADY ESTHER, Chicago (cosmetics, toilet preparations), which will star Orson Welles in a new series of variety-drama programs on 63 CBS stations Ilonday 1010:30 p.m. [Broadcasting, July 14], has announced the starting date as Sept. 15. The show will originate in Hollywood and will have drama, comedy and music as principal ingredients. It marks Welles' return to radio after a year in Hollywood producing motion, pictures. Agency is Pedlar & Ryan. New York.
Page 38 • August 11, 1941
BROADCASTING • Broadcast Advertising