Broadcasting (July - Dec 1941)

HUBS AM & HORRMANN Brewing k"o., New York (R & H beer), is i using three types of programs on WOR. New York, to promote its beer. The company has been sponsoring Barrel of Fun, Thursdays 8:30-9 p.m., and I'ecently added participations in Happy Jim Parsons, Tues., Weds, and Thiirs., at 10.30 a.m. and spot announcements on Ramona d the Tune Twisters, Tues. and Thurs., 10:45 p.m. Agency is Samuel C. Croot Co., New York. TRU-ADE Inc., Los Angeles (bever;ige). with local bottler tie-up, in a two-mouth campaign which started Aug. 4, is using daily participation in Xeivs While It's Xews, on WMAS, Springfield, Mass. In a similar deal, the tirm also is sponsoring daily participation in Happy Johnny on WBAL, Baltimore. In addition, daily transcribed announcements are being used on WMAL-WRC, Washington, 1). C, with two per day on WSAV, Savannah, Ga. Agency is Beaumont jtS: Hohman Inc., Los Angeles. Robert Schmeltzer is account executive. \pR. P. PHILLIPS CANNING Co., Prlaudo, Fla. (canned fruit juices), on July 29 started Dr. Phillips Minstrel Man, five-minute live show featuring Will Aubrey, Tues., Thurs., Sat., pn KPO, San Francisco. Company has been participating in Kay Cook's Women's Testing Bureau. Tues. and Thurs., 9:30 a.m. on KJR, Seattle. Agency is C. L. Miller Co.. New York. FUHRMAN'S FURS. Los Angeles, in I late summer campaign is currently ising daily spot announcements oil ;vFVD and KRKD. Los Angeles. ,'harles Davis Adv., Los Angeles, has he account. 3|;R0CERS packing Co., Los Aneles (packaged vegetables, dried ruits), new to radio, on Aug. 4 startled 52-week daily participation in ^preali-fast at Sardi's on KFWB, jfTollywood. Firm is also sponsoring "iiwice-weekly participation in Home piaker's Club on KH.J, Los Angeles, laving started July 29 for 13 weeks. The Mayers Co., Los Angeles, has the recount. _IUDSON'S BAY Co., Winnipeg (de"partment store), has started a series >f spot announcements three times tally on CJRC, Winnipeg. Account vas placed direct. 'VE STERN CANADIAN Greyhound jines, Calgary, Alta., has started wice-daily spot announcements on light prairie province stations. Acwunt was placed by Stewart-Mclnosh Ltd., Calgary. p Reserve Your Copy of |1941 Iowa Radio IHudience Survey NOW I Conducted by Dr. H. B. Summers of I Kansas State College, the 1941 Iowa Radio Audience Survey is an authoritative study . . tells virtually everything you need to know about Iowa and Middlewest radio listeners' habits . . furnishes a means by which you can scientifically check almost all your advertising plans in this section. Write for it. No cost or obligation. Address Dept. B SSTATION WHO i DES MOINES, IOWA 4 Out of 5 Banks J. B. FUQUA, manager of WGAG, Augusta, Ga., claims a record for one hot July day when he and his salesmen sold schedules to four out of five of the city's banlts. One uses six five-minute newscasts and a 15-minute program weekly; another the twice weekly Eyiemy Within transcriptions; the third 52 fifteen-miinute musicals, and the fourth a series of spots. The total billings will run $3,600. FOX HEAD WAUKESHA Corp., Waukesha, Wis. (beer & ale), expects to expand its distribution into the Milwaukee and other midwestern markets in the near future. Company recently renewed 13-week contracts in Chicago for one-minute transcribed announcements six times a week on WJJD and four times a week on WCFL. Agency is Van Auken-Ragland, Chicago. NOXZEMA CHEMICAL Co., Baltimore, which sponsored Battle of the Boroughs on WABC. New York, until Aug. 2, is suspending the program for five weeks, resuming it on WABC Sept. 13. Programs will continue in the fall. Saturdays, 9:45-10:15 p.m.. with the same format of matching teams from two of New York's iive boroughs. Agency is Ruthrauif & Ryan, New York. STATE OF COLORADO Dept. of Revenue, Denver, in its tax-collecting program, used five announcements the week of July 24 on KOA, Denver, placed through Max Goldberg Adv. Agency, Denver. Intermountain Travelers Assn.. to promote its convention, also bought spots that week on the same station. CATELLI FOOD PRODUCTS Ltd.. Montreal (macaroni), on Aug. 5 started a series of spot announcements four times weekly on CFCN, Calgary ; CJCA. Edmonton; CKY, Winnipeg; CKCK. Regina; CFQC, Saskatoon, Sask. Account was placed bv E. W. Reynolds & Co. Ltd., Toronto. ELSTER HARDWARE & REFRIGERATION Co., Los Angeles (ice boxes), new to radio, in a 13-week Southern California campaign starting .July 26 is using 4S spot announcements weeklv on KFWB ; 12 each on KRKD, KIEV and 7 on KMPC. Agency is Mayers Co., Los Angeles. SCHOENFELDS'. Seattle furniture store, for its KIRO program has signed Bob Mayberry, former Hollywood entertainer, for three mornings a week of his A Word to The Wives. The 15-minute program combines songs, piano selections, and household shortcuts. NBC-BLUE program. Best of the Week, which features the best tune, best Hollywood news, best experience, best oddity and best draftee experience of the week, is now heard on the Monday evening English Hour, shortwaved to Latin America on NBC's international station, WRCA. WOR Shows Increased Autumn Retail Business MORE THAN doubling its previous autumn record for retail business, WOR, New York, last week reached a new high retail mark with two new contracts and four renewals. New contracts were from the National Shoe Stores for participation on WOR's Uncle Don show, through Emil Mogul Co., and from the Atlantic & Pacific Tea Co. for spots on the Happy Jim Parsons program to promote peaches, through Paris & Peart. Bond Stores renewed for three programs, participations on John Gambling's early morning Musical Clock, Frank Singiser's news, 12:45-1 p.m. on Sundays, and Arthur Hale's Confidentially Yo2irs, thrice-weekly at 7:15 p.m. Both I. J. Fox and the Pep Boys, auto accessories chain, renewed for announcements on the WOR all-night show, Moonlight Saving Time. Stevens Replaces Baiter JACK STEVENS replaced Sam Baiter in handling the Inside of Sports program for Bayuk Cigars Inc., Philadelphia, on Aug. 5, when the program shifted its origination from the West Coast to WFIL, Philadelphia, over an expanded MBS network. It is understood that Baiter and Ivey & Ellington, Philadelphia agency handling the account, were at differences over the origination point for the broadcast. Stevens had been handling the show for the cigar concern on the Yankee Network in New England. White Tailors Now On WFIL P. B. WHITE & Co., Philadelphia tailoring firm which has a suit pending against WIP, Philadelphia, over alleged breach of contract in cancelling its radio contract, will return to local radio Sept. 1 on WFIL. Until several months ago, when it terminated its For Men Only series on WIP after five years, radio has been the only medium used by the sponsor. Handled through Harry Feigenbaum Agency. Philadelphia, the White firm contracted for a year for one hour of popular recorded music to be sponsored nightly. Monday through Saturdays, at 11 p.m., on WFIL. WIP cancelled its contract with the tailoring concern shortly after linking with Mutual network. While its contract with the station was cancellable, the sponsor alleges that the cancellation notice was not issued in conformity with terms of the agreement. Brazil Salute Recordings NBC has supplied the Brazilian Information Bureau in New York with 10 recordings of the network's salute to Brazil on one of the Good Neighbors broadcasts, heard on NBC-Red each Thursday evening. Bureau Chief Silva sent one record to President Vargas, one to Foreign Minister Arauha and one to Radio Director Barata, retaining seven discs as a circulating library to be loaned to schools, clubs and other organizations asking for information about Brazil. ILLINOIS? For a big chunk of it, use the DECATUR station. WSOY ■250 w. 1340. Full time. Sears & Ayer. Local help given.i SPOT BROADCASTING permits SPOT BUDGETING to fit each marltet's volume Mom mortey for ttie HOI SPOTS Nothmt wasted on the DEAD SPOTS Special attention for PROBLEM SPOTS JOHN 'M ..:=A 6COMPANY TZ::7 NATIONAL STATION REPRESENTATIVES TODAY is the time to get up to the minute INFORMATION on this MAJOR MARKET Of the 50 New England Cities and Towns in the WLAW Primary Market ... 41 have no Daily Newspaper. WLAW 5000 WATTS • 680 KC. COLUMBIA AFFILIATE National Representatives THE KATZ AGENCY, Inc. 8ROADCASTING • Broadcast Advertising August 11, 1941 • Page 39