Broadcasting (July - Dec 1941)

Page scan 000541 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1941
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1941)
Leaf #:
000541
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
August 01, 2024
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"MEET LEO HALKER and FAMILY" Eleven Halkers whcleheartedly endorse such WLW favorites as the "Boone C o u n t y Jamboree", and the newscasts of H. R. Gross. t'/z pound potatoes are raided on the H'lk r Farm. They're shown by one of the H a I k e r ' s youngest. FOR twenty-seven years the Halker family has tilled the rich, fertile land in northwest Ohio. Their modern farm home is located on R.F.D. No. 1, Columbus Grove, Ohio . . . and they're loyal listeners to The Nation's Station. The Halkers, who number eleven, are prominent Putnam County residents. They produce corn, wheat, potatoes, beets, cattle, hogs, and chickens . . . which net them a prosperous livelihood. Inevitably they find the WLW market summaries are profitable, practical guides. To use Leo Halker's own words "WLW market reports let us know when and where to ship our products." Eldest Four sons, Ray, Jim, Harold, and Edward — proud owners of rrgis gKBSk tered Cheviot Sheep. Jack Armstrong is iheir WLW lavorite. son, Gene, reinforces Dad's words. As buyer for the Putnam County Livestick Association, Gene, too, finds WLW markets accurate, helpful. The Halker family bespeaks thousands of farm families like themselves, exemplify the two big reasons for the loyalty to WLW that spreads across the midwest like the summer sun . . . WLW entertains them, serves them, gives substantial help in making their farming operation more profitable. Roland and his Belgian colt, ' Dynamite", champion of 4-H Club Show. ! OHIO i 1 INDIANA i j CtNCINNATI j lA/ 1 lA/ If If 1 Iflf f^^MeoH^M ■ V kWV STATION REPRESENTATIVES: New York — Transamerican Broadcasting & Television Corp. Chicago — WLW, 230 N. Michigan Avenue. San Francisco — International Radio Sales.