Broadcasting (July - Dec 1941)

Page scan 000544 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1941
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1941)
Leaf #:
000544
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
August 01, 2024
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DAVE SWANSON Head of largest cooperative commission company in U. S. His weekly livestock report on VVLS for five years. ART PAGE WLS Farm Program Director. Friend of MidWest farm listeners on WLS for 11 years. F. C. BISSON U. S. Government grain expert. Heard daily on WLS for 14 years. BILL MOBRISSEY Stockyards veteran of 22 years' experience. Heard with Jim Poole on WLS for 15 years. Management Affiliated With KOY, Phoenix and The Arizona Network KOY, Phoenix KTUC, Tucson ksun, bisbee-douglas. Represented by John Blair JIM POOLE Dean of livestock experts. Considered Mid-West's outstanding authority on livestock markets. A WLS veteran for 15 years. JULIAN BENTLEY WLS news editor and analyst for eight years. Bom on farm. His experience includes newspaper and press association work. TIMELY. DEPENDABLE RADIO FEATURES for MIDWEST FARM HOMES Radio, we believe, has perhaps meant more to people in the farm home and in smaller communities than any other modern invention. It has brought even to the most remote home the identical news, entertainment, religious and educational features available to city people. Radio, too, has brought economic advantages. Today, farm listeners are not dependent on last week's market figures ; because of radio they know what the markets are paying TODAY. Farm market experts broadcasting direct from livestock and other farm market exchanges, give current prices, and interpret future trends in all the markets. In news, too, radio furnishes a complete service — cables and teletypes bring latest happenings from all parts of the globe, to be broadcast immediately, and available to every home wherever there is a radio. But, to be of value, the personnel handling these broadcasts must know their subject, must speak with authority. The men pictured here are such, and broadcast these features on WLS dependably, accurately, promptly. We know they — and others heard regularly on WLS — are welcome and respected visitors in Mid-West farm homes. Mid-West farm listeners have confidence in them — and in WLS ... a confidence that extends to all programs — and to all products that are advertised on WLS. 890 KILOCYCLES 50,000 WATTS NBC AFFILIATE PRAIRIE FARMER STATION BuRRiDce D. Butler President Glenn Snyder Manager -is"