Broadcasting (July - Dec 1941)

Page scan 000547 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1941
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1941)
Leaf #:
000547
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
August 01, 2024
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All over America democracy is on the air. Twirl your dial. Pick your own station. Do your tastes turn to news? Listen closely. Tokyo reporting. Official communiques from London, Berlin, Moscow, Rome, Ankara. Buenos Aires has something to say. Washington on the air. You hear the views; you sort the facts. That's democracy! Interested in music? Possibly you prefer Wagner to Sibelius or Gershwin to Greig. Hear the rhythm of that rhumba. Now it's a plaintive old mountain tune, an oriental chant, the swing of Benny Goodman. Music in America knows no national or racial boundaries. It's as free as the air, as varied as the weather. That's democracy! You live on a farm. Your tractor radio picks up the butter and egg markets, the hog report. Or maybe you listen to Ma Perkins while you churn butter. The kids in the one-room radio-equipped schoolhouse are taught geography by a high school teacher at the county seat. You go to church, you learn things, you enjoy life on the farm today. You enjoy it by radio. That's democracy! Maybe. you're a housewife. Listen to this recipe for devil's food cake, that better way to mend a stocking. Five minutes of advice on domestic problems. Take it or leave it. Quite likely you're interested in a talk on "preparing for the baby." But if you're not, well . . . That's democracy! In the evening you hear comedy, music, stories, commentaries. You listen to the best minds in the world on a world of subjects. You accept or reject with a twist of the wrist. Every segment of political thought gets its hour. Not one dictates. Everyone is equal to his neighbor in the eyes of radio. American radio is democracy! BROAaiMTING The Weekly^^?^ Newsmagazine of Radio Broadcast Advertisincr