Broadcasting (July - Dec 1941)

Page scan 000555 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1941
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1941)
Leaf #:
000555
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
August 01, 2024
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G. F. Olson Advertising Manager SPOT BROADCASTING with its complete flexibility enables us to concentrate our advertising for timely gift occasions" SAYS G. F. OLSON for SHEAFFER PENS 'A. st4 02 'as Oct 523 (J at ^^^t©;7*i t...?«^ ©wf <^i.s>^;. o.?*;^., Zt\° -«.c, '^^^ ^ugg^;[fe^ p J-«dio /J* its at© ''Spa POte "®^!ti Or aacj Of tA©;-;^e P9rf7 ^^e(j «©i Pe ^tx ®5arrf ^-^ecf Good sales management requires that Sheaffer Pen advertising should deliver a special advertising impact directed at every gift occasion. That's why Spot Broadcasting is so important in Sheaflfer plans. Its flexibility ;l assures effectiveness in every market and precise ■j timing to reach biggest audiences on selected sta i'tions . . . ^vith budgets always adjustable to local conditions and sales potentials. CO. JOHN £r COMPANY • Have you considered how flexible Spot Radio can solve your seasonal and sectional problems? Ask a John Blair man. BROADCASTING • Broadcast Advertising NEW YORK DETROIT ST. LOUIS SAN FRANCISCO LOS ANGELES NATIONAL STATION REPRESENTATIVES September 8, 1941 • Page 13