Broadcasting (July - Dec 1941)

Page scan 000604 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1941
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1941)
Leaf #:
000604
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
August 01, 2024
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ROANOKE MEANS MONEY IN YOUR POCKET! The founding fathers of Roanoke must have had a glimpse of the future when selecting a name for their town. For Roanoke is Indian for "money" — and today Roanoke centers one of the richest agricultural and industrial sections in the South. Serving this prosperous market virtually alone, WDBJ is the only station that can be heard regularly throughout the entire territory . . . Within WDBJ's primary daytime area live 798,570 people who account for $177,000,000 in retail sales (25.7% of the entire state!) ! In addition^ defense spending within this area is already over the $100,000,000 mark! Big money, in either Indian or English ! And if you want a share, WDBJ is the only station that can help you get it. For full details, ask your Agency to ask the Colonel ! WDBJ FOR SOUTHWEST VIRGINIA CBS Affiliate • 5000 Watts • 960 Kc. FREE & PETERS Pioneer Radio Station Representatives EXCLUSIVE REPRESENTATIVES: WGR-WKBW BUFFALO WCKY CINCINNATI KDAL DULUTH WDAY FARGO WISH INDIANAPOLIS KMBC KANSAS CITY WAVE LOUISVILLE WTCN .... MINNEAPOLIS-ST. PAUL WMBD PEORIA KSD ST. LOUIS WFBL SYRACUSE . . .IOWA. . . WHO DES MOINES woe DAVENPORT KMA SHENANDOAH . . .SOUTHEAST. . . WCSC CHARLESTON WIS COLUMBIA WPTF RALEIGH WDBJ ROANOKE . . .SOUTHWEST. . . KGKO FT. WORTH-DALLAS KOMA OKLAHOMA CITY KTUL TULSA . . .PACIFIC COAST. . . KARM FRESNO KECA LOS ANGELES KOIN-KALE PORTLAND KROW . . . OAKLAND-SAN FRANCISCO KIRO SEATTLE ^ yi CHICAGO: ido N. Michigan FrinWIin 6373 Since May, i<)}2 HEVI YORH: 347 Part Ave. DETROIT : New Cenler BUg. SAN FRANCISCO: i/7 5»/frr LOS ANGELtS: 650 i". Grana: ATLANTA : 332 Pa/mfr BW«. Plaza 5-4131 Trinity 2-8444 Vandike 0569