Broadcasting (July - Dec 1941)

WDRC CONNECTICUT'S PIONEER BROADCASTER Dizzy Dollars! There's a constant spending spree in Winston-Salem. Dizzy Dollars by the tub full get locked up by happy retailers every night. Get your share. WAIR Winston-Salem, North Carolina National Bepresentativea International Radio Sales 50,000 WAHS CBS 42 5,683 Listening Families* SHREVEPORT LOUISIANA^ Dominant Coverage the Central Southwest | Branham Co. Representatives | *CBS Audit of Nighttime Coverage ^ Columbia's Station for the SOUTHWEST KFH WICHITA KANSAS Call Any Edward Petry Office JACK SAYERS, West Coast publicity director of Young & Rubicam, after more than 10 weeks in the agency's New York offices, has returned to Hollywood. Alfred J. Scalpone, West Coast supervisor of commercials for that agency, has also returned from New York. Along with other duties, he will assist in producing the weekly NBC Burns & Allen Show, starting Oct. 7 under sponsorship of Lever Bros. S. S. Larmon, executive vicepresident of Young & Rubicam, after Hollywood conferences with Tom Lewis, radio department manager, has returned to his New York headquarters. MRS SUSAN HAILE, former merchandising counsel for Amos Parrish & Co., New York department store, has joined J. Walter Thompson Co., that city, and will work on the merchandising phase of the New York Dress Institute's advertising and promotion account. TED FISHER, timebuyer of Ruthrauff & Ryan, New York is the father of a girl, Mary Louise, born Sept. 6. SYLVIA ANESEN, formerly of WOV. New York, has joined Klinger Adv. Corp., New York, as account executive. MARIANE L. GRAHAM, copywriter of Glasser-Gailey & Co., Los Angeles, has been elevated to an account executive, with Jo Brooks, receptionist, taking over her former duties. Jerri Zola has been added to the staff as receptionist. CARL WEBSTER PIERCE, Hollywood radio director of Cesana & Assoc., has written five one-act plays titled Prohlem Plays for Business, which will be published in late fall by Walter H. Baker Co. Series was produced last year under auspices of the San Francisco Junior Chamber of Commerce. LORD & THOMAS, on Oct. 1 moves its Hollywood radio department to larger quarters, taking over the suite formerly occupied by Columbia Management, prior to its purchase by Music Corp. of America. New address will be 6111 Sunset Blvd., Hollywood. AL PAUL LEFTON Co., has established West Coast offices at 6253 Hollywood Blvd., Hollywood, with Dorothy M. Stewart as manager. Firm has taken over personnel of Anderson, Davis & Platte, which discontinued its Hollywood offices. Robert L. Nourse Jr., executive of the former agency was in Hollywood during early September to complete arrangements. JOSEPH C. DONOHUB, formerly radio producer of William Esty & Co., in that agency's New York and Hollywood offices, has joined the radio department of Buchanan & Co., New York. J. JULIUS ROSENBERG, formerly executive vice-president in charge of radio of Milton J. Adler Co., New York, has been appointed to a similar position with Modern Merchandising Bureau, that city. DAVID McCOSKER. Pacific Coast manager of H. W. Kastor & Sons, Hollywood, is currently in Chicago on an extended business trip. Wilson Shifts Eagle JOHN M. EAGLE, in charge of advertising, promotion and sales of Ideal and Wilsco dog foods, products of Wilson & Co., in the New York office, has been transferred to the company's Chicago office, effective Sept. 15. Robert Kershaw, associated with Mr. Eagle, will assume the latter's duties in the New York office. Benson to Mathes MITCHELL BENSON, commercial program manager of WOR. New York, leaves Sept. 23 to join J. M. Mathes Agency, New York, where he will be assistant to Wilfred King, vice-president in charge of radio and motion pictures. Benson has been with WOR for five years, first serving as production manager and then as assistant program director. No successor has been announced. Fred H. Kenkel Leaves Gardner, Joins Hooper FRED H. KENKEL, for the past 20 years associated with Gardner Adv. Co. in research, merchandising, space buying and time buying, has joined C. E. Hooper, Inc., in an executive capacity. His new duties will be concentrated on the "Continuing Measurement of Radio Listening," Tr 1 1 reporting service Mr. Kenkel ^^J^^ ^^^-^ ence measurement in individual markets. Started 11 months ago, this service is now in operation in 21 cities, usually under the joint sponsorship of the stations in the community. Already, 65 stations are under contract, the announcement stated. Although in St. Louis for the last two years, Mr. Kenkel was in the agenev's New York office during most of his association with the Gardner Co. He holds an LL.B. from St. Louis U and served with the Second Division, U. S. Marines, during World War I. Gallenkamp Curtailed GALLENKAMP STORES Co., San Francisco (shoes) which for 4% years has sponsored Professor Puzzlewit, on NBC-Pacific Red on the Pacific Coast, on Sept. 28 wUl be forced to drop the network and retain but one station, KFI, Los Angeles, due to network commitments. Professor Puzzlewit will take the 3-3 :30 p.m. spot on KFI. Meanwhile network officials are trying to clear time. Agency is Long Adv. Service, San Francisco. Writers Adrift A NIGHT at sea, helpless, in a drifting boat ! This experience, such as they had never "dreamed up" for the weekly NBC Jack Benny Show, sponsored by General Foods Corp. (Jell-O), was experienced by the comedian's two script writers, William S. (Bill) Morrow and Ed Beloin, on Sept. 12. With their wives, they chartered the boat Manana, at Aval on, Catalina Island, Cal., for a fishing trip. Engine trouble developed. When they failed to return that evening, the Coast Guard was notified and the boat was found after 16 hours tossing helplessly in the channel. It was towed into Newport, Cal., harbor the following morning, with the quartet suffering from exposure. MYRON KIRK MOVl TO ARTHUR KUDJSE MYRON KIRK, recently vice-pi' ident in charge of new business Stack-Goble Adv. Agency, N^ York, and formerly vice-presid' in charge of radio of Ruthrauff Ryan, that city, has been appoim radio director of Arthur Kudi Inc., New York. From 1933 to 1938, Mr. Kirk, head of the Ruthrauff & Ryan ; dio department, supervised t broadcasting of many big pj grams. In 1938 he went to ti Coast as vice-president of Fame Artists, but came East again take charge of radio and new bus ness for Sherman K. Ellis & C( New York. About two months aj Mr. Kirk went to Stack-Goble Ad Agency, but left to take the pos tion with Kudner, effective Sept. ] Charles F. Gannon, vice-pre^ dent of the agency, is dropping h former duties as radio director 1 assume enlarged responsibilities i the supervision of service and bus ness development. Hedda Honored IN HONOR of "Hedda Hopper Daj Sept. 16, the second day of the Amer can Legion Convention, Miss Hopp flew to Milwaukee to present spec: editions of Hedda Hopper's Holi wood on Sept. 15 and 17. Progra is sponsored by California Fru Growers Exchange on CBS Monda; Wednesday and Friday in the intereof Sunkist oranges and lemons, an the account is handled by Lord i Thomas, Los Angeles. WHN Program Syndicate WHN Transcription Service, whi< has heretofore operated only as commercial manufacturing organiz tion under the management of Robe G. Patt, will enter the syndicated pr ; gram field with a transcribed seris of the Avenger which has been hear( live over the station Tuesdays 9-9 :8( ' p.m. Plans are being made for othe syndicated shows. DAMON WALKE, Los Angeles radi. contact of General Foods Corp., die(' in that city Sept. 9, following a hear, attack. —WHERE POWER COUNTS MOST WLAC ■ NASHVILLE, TENN; soon going to 50,000 WATTS REPRESENTED BY ' PAUL H. RAYMER CO. J. T. WARD, Owner F. C. SOWELL, Manager Page 48 • September 22, 1941 Broadcast Advertising • BROADCASTING