Broadcasting (July - Dec 1941)

Fixson Is Named y 17th District iefense and Other Problems onsidered by Sales Heads ARVEY WIXSON, manager of HQ-KGA, Spokane, was elected esident of the sales managers vision of the 17th District NAB the bi-annual meeting in Portnd Sept. 12. He succeeds Charles ouche, KOIN-KALE, Portland, ho presided at the session. The .strict comprises Oregon, Washigton and Alaska. Hugh Feltis, OMO-KJR, Seattle, is secretary'easurer. Highlighting the meeting was a mcheon attended by 63 guests ipresenting, in addition to radio ;ations, all Portland and several eattle agencies. Current Issues Discussed Morning speakers included PalmHoyt, KGW-KEX, Portland, Selling Advertising in the Face f a Shortage of Merchandise Due J National Defense"; Frank Logan, KBND; Bend, Ore., secretaryreasurer, Oregon Broadcasters' .ssn., "Advertising Under Fire"; .rchie Morton, sales manager, :iRO, Seattle, "The Values of tation Promotion" ; Charles iailey, research director, KOMOIJR, Seattle, "Analysis of Audiince Mail"; Fred Goddard, sales lanager, KXRO, Aberdeen, Wash., Sales Ideas and Success Stories", 'hese speakers appeared at a genral session of all station repreentatives. Afternoon sessions were plit, with smaller station repreentatives meeting under the chairaanship of Lee Bishop, KMED, li^kedford. Ore. The spring meeting of the grouping will be held in Spokane. Radio j)i'epresentatives attending included : Florence Wallace, KXA ; R. C. Ostrander, <FPY; Harvey Wixson, KGA ; Harry Suckendahl, KOIN; Charlie Couche, -■CALE ; H. M. Feltis, KOMO ; Archie Morton, KIRO; Al Vaugrhan, KOIN; Bruce rithtl, KOIN; Glenn Howell, KODL ; Bob «aille, KODL; Henry Hogue, KWRC; Del Fitzpatrick, KWRC; Barney Kenworthy, KODL; Marshall Pengra, KRNR ; [Don Telford, KUIN; Arthur Briggs, KOIN; Newton G. Hedin, KOIN; Del :hance, KOIN ; Ben Stone. KOOB ; Mark IJeCaurnay, KOOS ; Lee Bishop, KMED; Hal Byer, KWIL; Glen McCormick, KORE; Frank Coffin, KWLK; Loren Nicholson, KWLK; Tom Olsen, KGY ; Fred Goddard, KXRO; Rod McArdle, KXRO; Frank Logfan, KBND; Elroy McCaw, KELA; Chuck 'iailie. KJR ; Arden Pangborn, KGW; Paul Lonnet, KEX; Jack Eiehenberger, KEX Jim Mount, KGW; Clark Mears, KOIN Dick Green, KFPY ; Cliff Nelson, KFPY H. G. Jaeobsen, KXL ; Tom Case, KOIN N. A. Davis, KOIN ; Bill McCready. KVAN; Ted Kooreman, KALE ; Earl Headrick, KSLM. NORMAN MacAVOY, formerly with j Associated Radio Sales and General Outdoor Adv. Co., New York, and prior to that head of his own advertising agency in Boston, has joined the.New York sales staff of William G. "Rainbeau Co., station representatirves. THOMAS H. LYNCH MAYBE you are thinking of betting a few bobs against Fordham U's Rams on the gridiron this fall. Or perhaps it's a little radio business you are after — say some of William Esty's Camel, Lifebuoy or Feen-a-Mint accounts. Possibly the bonus you're going to get has you fiddling with amateur architectural plans for that dream house. Well, if you are thinking of any of these things, Thomas H. Lynch might be a good fellow with whom to cross words. For Tom is a rabid Fordham booster, he holds down the chief time-buyer's job for William Esty & Co., New York, and is an ex-architect — all rolled into one. Bronx (N. Y.) born in 1914, Tom could easily claim Dublin as his birthplace, if he chose, as Ireland accents his features no little. He did his grammar schooling in the Bronx, and from his early days learned, like the rest of his borough, that the neighboring New York Giants and the Fordham football team were the only clubs worth playing hookey for. Later Tom went to Fordham Prep School and Eastman Gaines Business School, from which he graduated in 1932. His first job after leaving business school was with the architectural firm of Grosvenor Attebury. There he learned to draw up a good set of blue prints for .all types of buildings, but after one year Tom transferred from architectural to agency work, joining William Esty & Co. in 1933. The checking department claimed the first two of Tom's eight years with Esty, while the newspaper production division took care of another three years. Tom was the assistant time buy KARM CBS CP 5000 watts FRESNO, CALIF. er in 1938-39, later going to the research and marketing division in 1940. He came back to radio in December, 1940, taking over the chief time buyer's job, handling both network and spot under direction of Dick Marvin, Esty's radio director. Tom buys time for the impox'tant radio accounts of R. J. Reynolds Co. (Camels, Prince Albert, George Washington Tobacco, Top Cigarette Tobacco) ; Lever Brothers (Lifebuoy Soap and Shaving Cream) ; White Labs. ( Feen a Mint, Chooz) ; Lehn & Fink Products (Hinds Honey & Almond Cream) ; Pacquins Labs. (Pacquins Hand Cream) ; Thomas Leeming & Co. (Baume Bengue). He was married recently to the former Catherine Berkery, of New York. They live in suburban Mt. Vernon. Tom plays a good game of golf. When not time-buying on Saturdays, he is likely watching the Giants or Rams perform. TOM Mcknight and his wife, Edith Meiser, producer and writer respectively of the weekly NBC Sherlock Holmes, resuming Oct. 5 under sponsorship of Grove Labs., have been signed by Warner Bros, to collaborate as writers on a film version of that series. Miss Meiser, currently in New York, has a featured role in the Vinton Freedley musical stage production, "Let's Face It". Intensive Spot Schedule Is Started by Lorillard P. LORILLARD Co., New York, during the week of Sept. 15 launched an intensive schedule of one-minute transcribed announcements on an unnamed number of New York City stations for Old Gold Cigarettes. On Nov. 11 the company will renew for another 52 weeks Clem McCarthy's Racing & Sporting Results, on WHN, New York. In addition, on Oct. 6, Lorillard will expand Col. Jinn, Healey, news commentator, on WGY, Schenectady to a Monday-thru-Friday basis, 6:05-6:15 p.m. The program which was formerly heard at 6:45-7 a.m. thrice-weekly for Union Leader Tobacco, under the new schedule Avill plug that product and Beechnut Cigarettes. Starting Oct. 6 Lorillard will renew for another 13 weeks, 15minute news programs for Union Leader on WLW KFAB WLS WHB and WSYR; a news program for Ripple tobacco on WWL, New Orleans, and the Rhythm Four on WSFA, Montgomei-y, Ala., for the same product and Gordon Shmv for Friends Tobacco on WJR, Detroit. Agency for Old Gold is J. Walter Thompson Co., New York. Other products are handled by Lennen & Mitchell, that city. IT'S NO WONDER! W 278,970 RADIO FAMILIES WROTE 2 2 0.1 1 3 LETTERS IN 1940. SPENT $ 3 5 3,7 9 9,0 0 0 IN RETAIL SALES PAT R O N I ZE D 511 DRUG STORES — 4.3 8 8 GROCERS. SO WILL you WHEN you GET RESULTS LIKE THESE: W. F. McLaughlin & CO., 410 N. LaSalle Street, Chicago, Illinois. "...We also wish to confirm the fact that our customer A. Frey & Son of Paris, Illinois, more than doubled his purchases during the months ol December and January, which we feel is due to your broadcasts. Also Mr. Van Dyke has opened 14 new accounts in the last 30 days in the area covered by your broadcast." ->t REINCKE-ELLIS-yOUNGGREEN & FINN, 520 North Michigan Avenue, Chicago, "...records show that WDZ cost per inquiry is lower than any station on the list. As a matter of fact, per dollar invested in advertising over your station, the results compare favorably with any media used by The Keeley Institute. -K THE TRAVELERS CASUALTY INSURANCE COMPANY, 146-172 W. Jackson Blvd., Chicago. "... I have also noted the excellent quality of these inquiries as judged from the percentage of closures made by our salesmen. I am very much pleased with this record and I have authorized our advertising agency to renew our contract." FOLKS ARE THE ScuU tlie> Zo^UU THEy WORK WITH THEIR^)|(^^|[aND BUy WITH WDZ HOWARD H. WILSON CO. NEW yORK CHICAGO KANSAS CIT/ ST. LOUIS ★ WDZ BFiOADCASTING COMPANY ★ L Ask your Agency to ask the Colonel! ^' FREE peters, Snc., Natiofta! Rfettresantotives BROADCASTING • Broadcast Advertising September 22, 1941 • Page 49