Broadcasting (July - Dec 1941)

Record Details:

Title:
Broadcasting
Date:
July - Dec 1941
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1941)
Leaf #:
000710
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
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Associated Oil Grid Season On Coast to Exceed $250,000 Deal Says Schedule Will Include 91 Games With Service Teams Included for the First Time EXPENDITURE of over $250,000 for the broadcast of football games on the West Coast this year, which will total 91 games, the greatest number ever broadcast by it, was announced by Harold R. Deal, advertising and promotion manager of Tide Water Associated Oil Co., San Francisco. This is the 16th consecutive year that the oil compariy has sponsored all games of the Pacific Coast Conference [Broadcasting, Sept. 15]. In addition to the conference games this year. Tide Water will sponsor the leading independent and uniformed service games. The list of stations this year, too, is greater than it has been in the past. New Hookups Don Lee-Mutual and NBC-Blue will be used this season, supplemented by independent stations. Friday night games in the San Francisco area v/ill be released over KQW; those in the Portland, Ore. area over KWJJ; in Spokane, Wash, over KFIO and in the Los Angeles area over KM PC. A special network of broadcasting of Sunday games in the Call 5,000 richly laden watts, night and day, serving the Magic Circle, the richest and most populous area in all the southeast! Columbia Broadcasting System affiliate. ^ EDNEY RIDGE ^» ^ }f> DIRECTOR fornia area will link together KQW, San Jose and KMPC, Beverly Hills to provide Sunday football releases in both areas. Stations in California, Oregon, Washington, Nevada, Arizona, Idaho will carry the football games as well as those in Hawaii. For the first time in its years of football sponsorship Associated has eliminated the NBC-Red and CBS networks. This is believed due to economic reasons. A problem yet to be ironed out as far as the NBC-Blue network is concerned is the use of ASCAP college songs during the broadcasts. Glen Dolberg, program director of NBC in Northern California, stated that unless NBC and ASCAP reach an agreement before Sept. 27, the first NBC football broadcast date, the network will insist on sound-proof booths at the stadiums. Sportscasters who have been signed to handle the games this season include Frank Bull, Mike Francovich and Richard Van Desautels in Los Angeles; Doug Montell, Carroll Hansen, Hal Wolf and Don Thompson in San Francisco; John Carpenter, Jack Shaw, Art Kirkham and Bill Mock in Oregon; Ted Bell in Seattl; Rod Klise, Pat Hayes, Roy Ceville and Lou Gillette in Eastern Washington and Idaho. A complete progi'am of advertising and merchandising support for the 1941 season has been worked out by Mr. Deal, tying in the customer to the point of sale — the Smiling Associated Dealer at the service stations of the West. Dealers Cooperating Progressive Associated dealers throughout the Pacific Coast stations will be encouraged to make their stations football headquarters for the three months of the season. Many dealers arrange for unique window trims using miniature football players on simulated football playing fields to make customers football conscious right from the start of the season. Use of 42 X 56 poster boards at service stations calling attention to the free 32-page football schedules now being distributed serves to promote friendly contacts at point of sale. In addition weekly window posters will appear at all Associated stations giving complete information each week about all games to be broadcast during that week. An action picture involving the teams to play that week-end, taken during the 1940 season, will serve to stimulate additional public interest in football throughout the year. The complete schedule follows: Sept. 19 Gonzag-a vs. Tempe Teachers, KFIO. Sept. 20 Portland vs. Hawaii. KWJJ. Sept. 2.5 Portland vs. Pacific Univ., KWJJ. RINGING THE BELL, John M. Rivers, manager of WCSC, Charleston, S. C, celebrates purchase of a camp for Girl Scouts. Mr. Rivers headed a Kiwanis committee that arranged for the camp. The bell is used to summon the girls at mealtime. S.pt. 26 U C L A vs. Washington State, KFAC KGA. Pacific Lutheran vs. Gonzaga, KFIO. Loyola vs. Redlands, KMPC. Sept. 27 Stanford v-^ Oregon. KFRC KIEM KHSL KVCV KTKC KDON KYOS KMYC KALE KRNR KORE KOOS KFJI KWIL KBND KUIN KAST. Washington vs. Minnesota. KJR KGA KUJ. U S C vs. Oregon State. KECA KTAR KVOA KYUM KGLU KFSD KTMS KERN KEX KMED. California vs. St. Marys. KGO KWG KFBK KMJ KOH KGU. Idaho vs. Utah. KRLC, KIDO. Sept. 28 Santa Clara vs. U S F, KQW KMPC. Oet. 2 Portland vs. Willamette, KWJJ. Oct. 3 Oregon vs. Idaho, KALE KRLC KIDO. Gonzaga vs. College of Idaho. KFIO. Nevada vs. U S F, KQW. Oct. 1 Washington State vs. California, KGA KGO KWG KFBK KMJ KOH. Stanford vs. U C L A, KFRC KOY KTUC KSUN KHJ KGB KFXM KPMC KVOE KXO KVEC KDB KIEM KHSL KVCV KTKC KDON KYOS KMYC KGMB KHBC, Oregon State vs, Washington, KALE KRNR KORE KOOS KFJI KWIL KMO KIT KXRO KOL KGA KGY KELA KWLK KAST KUIN KBND KUJ. U S C vs. Ohio State, KECA KFSD KTMS KERN. St. Marys vs. Moffett Field, KQW. Oet. 5 Santa Clara vs. Loyola, KQW, KMPC. Oct. 10 UCLA vs. Montana, (?). Gonzaga vs. Idaho, KFIO KRLC KIDO. Loyola vs. Texas Tech, KMPC. Oct. 11 Oregon State vs. Stanford, KALE KUIN KBND KRNR KORE KOOS KFJI KWIL KFRC KIEM KHSL KVCV KTKC KDON KYOS KMYC. Washington vs. Washington State, KGA KJR KUJ. Oregon vs. U S C, KECA KTAR KVOA KGLU KYUM KFSD KTMS KERN KEX KAST KMED KGU. California vs. Santa Clara, KGO KWG KFBK KMJ KOH. Oct. 12 St. Marys vs. U S F, KQW KMPC. Oct. 17 Loyola vs. Texas Mines, KMPC. Oct. 18 Oregon vs California, KFRC KIEM KHSL KVCV KTKC KDON KYOS KMYC KALE KRNR KORE KOOS KFJI KWIL KBND KUIN KAST. Washington vs. U C L A, KECA KFSD KTMS KERN KJR KGU. Washington State vs. U S C, KOY KTUC KSUN KHJ KGB KFXM KPMC KVOE KXO KVEC KDB KOL KMO KIT KXRO KGY KELA KWLK KUJ KGA. Utah State vs. Idaho. KRLC KIDO. Santa Clara vs. Michigan State, KQW. Montana vs. Gonzaga. (?). Stanford vs U S F, KGO KWG KFBK KMJ KOH. Oct. 19 St. Marys vs. Portland, KQW KIM J KALE. Oct. 24 Brigham Young vs. U S F. KQW. Oct. 2.5 California vs. U S C. KOY KTUC KSr KHJ KGB KFXM KPMC KVOE KX KVEC KDB KFRC KIEM KHSL KVr KTKC KDON KYOS KMYC KGM KHBC. Washington vs. Stanford, KGO KW KFBK KMJ KOH KJR. Oregon vs. U C L A. KECA KFKTMS KERN KEX KMED. Washington State vs. Oregon StuU KALE KRNR KORE KOOS KFJI KWI KBND KUIN KAST KOL KMO KI KXRO KGY KELA KWLK KUJ KGA. Santa Clara vs. Oklahoma. KQW. Idaho vs. Willamette. KRLC. KIDO. Oct. 26 Loyola v^. St. Marys, KMPC. KQW. Gonzaga vs. Portland. KALE KFIO. Nov. 1 California vs. UCLA. KOY KTli KSUN KHJ KGB KFXM KPMC KVOj KXO KBEC KDB KFRC KIEM KHS, KVCV KTKC KDON KYOS KMYC. Stanford vs. Santa Clara. KECA KFSl KTMS KGO KERN KWG KMJ KFHI KOH KGU. Washington vs. Montana. K.IR. Oregon vs. Washington State. KAIJ KRNR KORE KOOS KFJI KWIL KBNI KUIN KAST KOL KMO KIT KXRO KG^ KELA KWLK KUJ KGA. Oregon State vs. Idaho, KEX KMKI KRLC KIDO. Fresno State vs. U S F. KQW. Nov. 2 St. Marys vs. Gonzaga, KQW KFIO. Loyola vs. St. Louis. KMPC. Portland vs Fort Ord, KEX. Nov. 8 California vs. Washington. KGO KW ' KFBK KMJ KOH KJR. Stanford vs. U S C. KOY KTUC KSU: KHJ KGB KFXM KPMC KVOE KXO KVEC KDB KFRC KIEM KHSL KVC\ KTKC KDON KYOS KMYC KGMB KHBi Oregon State vs. U C L A. KECA KFSl KTMS KERN KEX KMED KAST. Washington State vs. Idaho, KGA KU.j KRLC KIDO. Gonzaga vs. E. Washington. KFIO. Nov. 9 St. Marys vs. Duquesne. KQW. Loyola vs. U S F, KMPC. Oregon vs Santa Clara, ( ? ) . Moffett Field vs. Pacific Fleet. (?). Nov. 15 California vs. Oregon State, KFKC KIEM KHSL KVCV KTKC KDON KYOS KMYC KALE KRNR KORE KOOS KFJI KWIL KBND KUIN KAST KGMB KHBC. Stanford vs. Washington State, KTAEi KVOA KYUM KGLU KECA KFSD KTMS KGO KERN KWG KMJ KFBK KOH' KEX KJR KUJ KGA. Idaho vs. Montana, KRLC, KIDO. U C L A vs. Camp Haan. KHJ KGB KFXM KPMC KVOE KXO KVEC KDB. U S F vs. Moffett Field, KQW. Nov. 16 Santa Clara vs. St. Marys, KQW. Portland vs. Gonzaga, KALE KFIO. Loyola vs. Creighton, KMPC. with CIRCUIT DESIGN WBIC CREENy'BORd, N.C. CEO.P, HOLLINCBERY • CO., NAT. REP. GENERAL ® ELECTRIC 160-17 Page 56 • September 22, 1941 Broadcast Advertising • BROADCASTING