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Nov. 22
/^ashington vs. Oregon. KALE KRNR RE KOOS KFJI KWIL KBND KUIN ST KOL KMO KIT KXRO KGY KELA LK KUJ.
iotre Dame vs. U S C, (?).
•regon State vs. Montana, KEX.
I C L A vs. Santa Clara. KOY KTUC
UN KHJ KGB KFXM KPMC KVOE
O KVEC KDB KFRC KIEM KHSL
CV KTKC KDON KYOS KMYC KGMB
BC.
Jonzaga vs. Washington State, KGA.
,t. Marys vs. Fordham, KQW.
joyola vs New Mexico. KMPC.
J S F vs. San Jose State. KQW.
daho vs. Montana State. KRLC KIDO.
IVov. 23
vIoiTett Field vs. Fort Ord, KQW. Nov. 29
Stanford vs. California. KTAR KVOA fUM KGLU KECA KFSD KTMS KGO 3RN KWG KMJ KFBK KOH KEX VIED KJR KGU.
Oregon vs. Oregon State. KALE KRNR DRE KOOS KFJI KWIL KBND KUIN \ST.
Washington vs. U S C. KHJ KGB KFXM PMC KVOE KXO KVEC KDB KFRC EM KHSL KVCV KTKC KDON KYOS MYC KOL KMO KIT KXRO KGY KELA WLK KUJ KGA.
Nov. ,30 Loyola vs. Nevada, KMPC. U S F vs. Fort Ord, KQW.
D.O. 6
U S C vs. U C L A, KOY KTUC KSUN GB KHJ KFXM KPMC KVOE KXO VEC KDB KFRC KIEM KHSL KVCV TKC KDON KYOS KMYC KGMB KHBC. Oregon vs. Texas, KALE KRNR KORE OOS KFJI KWIL KBND KUIN KAST. Washington State vs. Texas A & M, KOL MO KIT KXRO KGY KELA KWLK UJ KGA.
U S F vs. Mississippi State, KQW. Dec. 20
U C L A vs. Florida, KMPC.
Dec. 27
California vs. Georgia Tech, (?). Jan. 1
East vs. West Shrine Game, (?).
Bruce Cadwell Signed
RUCE CADWELL, whose name Dpped the sport pages as a Yale tar a decade ago, on Sept. 23 will tart a new series of 15-minute ootball commentaries over WTHT, lartford, and WATR, Waterbury, "uesdays, Thursdays and Saturays during the football season, ■low a practicing attorney in Hartlord, his program will cover forelasts, progress of the leading teams .nd commentaries on the major ;ridiron clashes. The program will S)e sponsored by the Leopold Morse Stores, men's clothiers. The ac|icount was placed by the Julian uross Adv. Agency, Hartford.
Weed's Repair Plan
JOSEPH J. WEED, president of S/Veed & Co., station sales representatives, has urged broadcasters to ,adopt a plan of "Approved Servicemen" to answer recent charges inade in Readers Digest that many padio repairmen make unnecessary jrepairs on sets at the expense of i;he public. Mr. Weed's plan, similar to one already in effect at |WFBL, Syracuse [Broadcasting, April 14], calls for stations to make a tie-up with a reputable set repair service, certifying the repair service and running announcements calling attention to the plan.
Associated Named
ASSOCIATED RADIO SALES has been ajipoiiited national advertisingrepresentative of WTCM. Traverse City, Mich.. WHBL. Sheboygan. Wis. and W.TBK. Detroit. The latter station will be represented by Associated Radio Sales in the western territory only.
CONGRATULATIONS are extended by Gaston W. Grignon, general manager of WISN, Milwaukee, to the station program director, Woods Dreyfus, following a special broadcast dedicating the new WISN transmitter, increasing the station's power to 5,000 watts. The program dramatized the history of the station since 1922.
Harisoii Abantlons CP ill Augusta, Ga.
Says Market Does Not Justify Three Broadcast Outlets
ANOTHER victim of the FCC's "survival of the fittest" theory was revealed last week when it was learned that W. Montgomery Harison, real estate man of Augusta, Ga., who had been authorized to construct a new local station there to be known as WMWH, had returned his construction permit to the FCC.
Action was precipitated by issuance of a construction permit for another local, WGAC, in Augusta on July 25, 1940, just one month before the grant to Mr. Harison. This gave Augusta, a city of approximately 66,000 inhabitants, three stations— the third, WRDW, having been in operation for several years.
Not Enough Business
In a letter to the Commission, Mr. Harison's attorneys stated that the permitee was relinquishing his construction permit because there already were two stations in Augusta and Mr. Harison "does not believe after careful analysis and due consideration that there is sufficient economic support for the third station."
WGAC went on the air Dec. 1 of last year and is licensed to the Twin States Broadcasting Co., controlled by the o^vnGrs of the Aiigusta Herald, while WRDW is owned by a partnership of three local movie operators — Arthur Lucas, William K. Jenkins and Frank J. Miller.
This is the fourth instance in which a new station was authorized simultaneously with another in the same community and forced for economic reasons to abandon the undertaking. Like WMWH, two of the preceding cases — WMVD, Salisbury, Md., and KFUN, Las Vegas, Nev. — surrendered their construction permits before going on the air [Broadcasting, June 15, 1940]. The other, KYAN, Cheyenne, Wyo., went off the air last March 28 after operating five months [Broadcasting, April 7].
Capture of KELD
(Continued from page 55)
did all the dressy introductions, and the captain, whose forte was Hollywood commentary prior to the Army, did a 10-minute chore about the studios.
This idea was described as a sort of tactical exercise, a stunt whereby the enlisted men would learn what might happen if a radio station, an enemy watter, were captured, and they were called on to step in and run it as a propaganda medium. It is to the Army's credit that no program got behind, every station break was on time, and no advertiser's commercial was flubbed.
The effect on El Dorado was pronounced. It is understood that the mayor sent a long and flowery letter on the "maneuver" to Gen. Lear, saying it was the greatest goodwill venture by the Army he had ever seen.
Tailor-made Coverage in the Intermountain Market with 5000 watts
Wiedmann Spots
GEORGE WIEDMANN BREWING Co., Newport, Ky., is conducting a campaign of one-minute transcribed announcements, delivered by Milton Cross, on WFBM, WKBN, WBNS, WHIG, WMMN, WGKV, WPAR, WSAI, WCITy. Discs were cut by the NBC Radio Recording Division, New York. Strauchen & McKim, Cincinnati handles the account.
POPULAR
Scdt Loke City
Representative: ;i JOHN HAIR & CO.
HOW TO IDENTIFY
The simple honest tenets of an imperishable belief in our democracy find full expression over WHOM.
The voices speak in eight different languages but regardless of the tongue they never deviate from the one basic idea that this is the land of freedom regardless of race, religion or national origin.
*
A LISTENING AUDIENCE OF 5,000,000 PEOPLE THEY WELCOME NEW IDEAS, SATISFACTORY SERVICES
WHOM
1480 KILOCYCLES
FULL TIME OPERATION
29 WEST 57TH ST., NEW YORK
Telephone Plaza ^-4204
JOSEPH LANG, Manager a — B
AMERICA'S LEADING FOREIGN LANGUAGE STATION
Broadcasting • Broadcast Advertising
September 22^ 1941 • Page 57