Broadcasting (July - Dec 1941)

Record Details:

Title:
Broadcasting
Date:
July - Dec 1941
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1941)
Leaf #:
0001232
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
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THE HudinadA OF BROADCASTING J Canada Expandii]^ Paid Advertisinj Dominion Government Buyi Heavier on Air Medium ' WHILE American advertisers i media are preparing a war co STATION ACCOUNTS sp — studio programs t — transcriptions sa — spot announcements ta — transcription announcements WFAA-WBAP, Dallas-Fort Worth Noxzema Chemical Co.. Baltimore (Noxzema). 13 sa, thru RuthraufE & Ryan, N. Y. Griffin Mfg. Co.. Brooklyn (shoe polish). 157 sp, thru Bermingham. Castleman & Pierce. N. Y. Southwestern Drug Corp., Dallas, 156 sp, direct. General Foods Corp.. New York (Post Toasties), 110 t, thru Benton & Bowles, N. Y. Mantle Lamp Co., Chicago. 13 t, thru Presba. Fellers & Presba, Chicago. Luden's Inc., Reading. Pa. (cough drops), 80 so, thru J. M. Mathes Inc., N. Y. Hulman & Co., Terre Haute, Ind. (baking powder), 62 sa, thru Polly ea Adv., Terre Haute. Seeck & Kade. New York (Pertussin), 82 sa, thru Erwin, Wasey & Co.. N. Y. Lever Bros. Co., Cambridge, Mass. (soap), 52 sa, thru Young & Rubicam, N. Y. E. I. DuPont de Nemours & Co.. Wilmington, Del. (Paints), 13 sa, direct. Beaumont Labs.. St. Louis (cold tablets). 152 ta. thru H. W. Kastor & Sons Adv. Co., Chicago. McKesson & Robbins, Bridgeport, Conn. (Pursin), 26 ta, thru H. W. Kastor & Sons, Chicago. Quaker State Oil Ref. Corp., New York (motor oil), 39 ta, thru Kenyon & Esk hardt, N. Y. Kellogg Sales Co., Battle Creek, Mich. (AU-Bran), 150 ta, thru Kenyon & Eck hardt, N. Y. WLW, Cincinnati Willard Tablet Co., Chicago, 3 sp weekly, 13 weeks, thru First United Broadcasters, Chicago. Universal Match Division of the Pan American Match Corp.. St. Louis (Red Cross cough drops), 13 sa weekly, 20 weeks, thru H. W. Kastor & Sons, Chicago. Aurora Products Co., Cleveland (American Star skin lotion), 3 sa weekly, 26 weeks. thru Ray Taylor & Associates, Cleveland. Seeck & Kade, New York (Pertussin), 5 sa weekly, 26 weeks, thru Erwin Wasey & Co., N. Y. C. A. Briggs Co., Cambridge, Mass. (H-B Cough Drops), 2 sa weekly, 16 weeks, thru Horton-Noyes Co.. Providence. Simoniz Co., Chicago (liquid cleanser), sa weekly. 13 weeks, thru George H. Hartman Co., Chicago. KYW, Philadelphia Block Drug Co., Jersey City (Gold Medal Capsules) , 3 sa weekly, thru Raymond Spector, N. Y. Candy Bros. Mfg. Co., St. Louis (Red Cross cough drops), 13 sa weekly, thru H. W. Kastor & Sons, Chicago. Musterole Co., Cleveland, 5 sa weekly, thru Erwin, Wasey & Co., N. Y. Procter & Gamble Co., Cincinnati (Ivory soap), 4 so. weekly, thru Corapton Adv., N. Y. Charles Gulden Inc., New York (mustard) , 2 t weekly thru Charles W. Hoyt Co., N. Y. Little Crow Milling Co., Wausau, Ind. (Coco Wheats), 6 sa weekly, thru Rogers & Smith, Chicago. WGNY, Newburgh, N. Y. Beverwyck Breweries, Albany, 3 sp weekly, thru Peck Adv. Agency, N. Y. Wm. Wrigley Jr. Co., Chicago, 6 ta daily, thru Vandei-bie & Rubens, Chicago. John F. Jelke Co., Chicago (margarine), 3 f weekly, thru Young & Rubicam, N. Y. John F. Trommer, Orange, N. J. (beer), 5 ta weekly, thru Federal Adv. Agencv, N. Y. KECA, Los Angeles Sealy Mattress Co., Los Angeles, 2 t, sp weekly, thru Alvin Wilder Adv., Los Angeles. Harold H. Clapp Inc., Rochester (baby food) , 5 to weekly, thru Young & Rubicam, N. Y. WIS, Columbia, S. C. Miles Labs., Elkhart, Ind. ( Alka-Seltzer) , 4 t weekly, thru Wade Adv. Agency, Chicago. Morton Salt Co., Chicago, 3 ta weekly, thru Klau-Van Pietersom-Dunlap Assoc., Milwaukee. Block Drug Co., Jersey City (Gold Metal Oil). 5 ta weekly, thru Redfield-John stone. N. Y. Lydia E. Pinkham Medicine Co., Lynn, Mass., 6 sa weekly, thru Erwin. Wasey & Co., N. Y. Plough Inc., Memphis (St. Joseph aspirin). 14 sa weekly, thru Lake-Spiro-Shurman, Memphis. Chattanooga Medicine Co., Chattanooga (Black Draught), 6 sp weekly, thru Nelson-Chesman Co., Chattanooga. G. E. Conkey Co., Cleveland (feeds), 3 sa weekly, thru Rogers & Smith, Chicago. Bayer-Semesan Co., Wilmington, Dela. (seed inoculator), 6 sa weekly, thru Thompson-Koch Co., Cincinnati. Yager Liniment Co., Baltimore, 3 sa weekly, thru Harvey-Massengale, Durham, N. C. Beaumont Labs., St. Louis (Four-Way Cold Tablets), 10 sa weekly, thru H. W. Kastor & Sons. Chicago. Lehn & Fink Products Co., New York ( Hinds cream) , 5 sa weekly, thru William Esty & Co.. N. Y. W BBM, Chicago Macfadden Publications, New York {Liberty magazine), 156 sp, thru Erwin, Wasev & Co., N. Y. Candy Bros. Mfg. Co., St. Louis (Red Cross cough drops), 270 sa, thru H. W. Kastor & Sons. Chicago. E. J. Brach & Sons, Chicago (candy), 52 sa, thru U. S. Adv. Corp., Chicago. Smith Bros.. Poughkeepsie, N. Y. (cough drops), 160 sa thru J. D. Tarcher & Co., N. Y. Vick Chemical Co., New York (Vicks Inhaler), 52 sa, thru Morse International, N. Y. Illinois Meat Co., Chicago (Broadcast Corned Beef Hash, meat products), 26 ta, thru Arthur Meyer hoff & Co., Chicago. Shaler Co., aupen. Wis. (Rislone, Karbout. Hot Patches), 6 ta, thru Kirkgasser-Drew, Chicago. WLS, Chicago Goodyear Tire & Rubber Co., Akron (farm equipment) , 23 sa, thru N. W. Ayer & Son, N. Y. United Drug Co., Boston (Rexall Ic sale), 4 sp, thru Spot Broadcasting, N. Y. Morton Salt Co.. Chicago (smoked salt), 39 t, thru Klau-Van Pitersom-Dunlap, Milwaukee. Van Camps Inc., Indianapolis (canned foods), 117 sp and 78 sa, thru Calkins & Holden, N. Y. American Poultry Journal, Chicago (publication), 3 sp, thru Shaffer Brennan Margulis Adv. Co., St. Louis. KSL, Salt Lake City American Popcorn Co.. Omaha, 5 ta, thru Buchanan-Thomas, Omaha. American Packing & Provision Co., Ogden, Utah, 52 sp. thru Gilham Adv. Agency, Salt Lake City. Philadelphia Daily News, Philadelphia (Candid Eye magazine), 4 t, thru First United Broadcasters, Chicago. WOR, New York Coca-Cola Co., Atlanta (beverage), 6 sp weekly, thru D'Arcy Adv. Co., St. Louis. Rum & Maple Tobacco Corp., New York tobacco), 5 sa weekly, thru Raymond Spector Co., N. Y. Musterole Co., Cleveland (cold preventative), 3 sp weekly, thru Erwin, Wasey & Co.. N. Y. B. C. Remedy Co., Durham, N C. (headache powders) , 3 sa weekly, thru Charles W. Hoyt Co., N. Y. Hi-V Vitamin Corp., New York (vitamin capsules ) , 6 sa weekly, thru Applied Merchandising, N. Y. Kerr Chickeries, Frenchtown, N. J. (baby chickens), 3 sa weekly, thru N. W. Ayer & Son. N. Y Allstate Insurance Co, Chicago (auto insurance) , 3 sp weekly, thru E. H. Brown Adv. Agency, Chicago. Gambarelli & Davitto, New York (wines), sp weekly, thru DeBiasi Adv. Agency, N. Y. Wheatena Corp., Rahwey. N. J. (Cereal). 3 sp weekly, thru Compton Adv., N. Y. Purity Bakeries Service Corp.. New York (Tavstee bread), 3 t weekly, thru Camp bell-Ewald Co., of N. Y. Hoffman Beverage Co., Newark (beer and soft drinks), 3 sp weekly, thru BBDO, N. Y. B. T. Babbitt Inc., New York (Bab-o and Lycon cleansers), 3 sp weekly, thru Maxon Inc., N. Y. Bristol-Myers Co., New York (Sal Hepatica). 3 sp weekly, thru Young & Rubicam, N. Y. WCAE, Pittsburgh Pope Labs., Hallowell, Me. (Joint-Ease). 2 sa weekly, thru Spot Broadcasting, N. Y. Vick Chemical Co., New York (proprietary ) , 6 sa weekly, thru Morse International, N. Y. Manhattan Soap Co., New York (Sweetheart), 6 sp weekly, thru Franklin Bruck Adv. Corp., N. Y. Studebaker Corp., South Bend (autos), 3 sp weekly, thru Roche, Williams & Cunnyngham, Chicago. WHO, Des Moines Corona Mfg. Co., Kenton. O. (ointment), 13 sa weekly, Campbell-Sanford Adv. Co., Cleveland. Pennsylvania Salt Mfg. Co., Philadelphia, 65 sa, thru Sherman K. Ellis & Co., Chicago. Kellogg Co., Battle Creek (AU-Bran), 150 ta, thru Kenyon & Eckhardt, N. Y. Cai'ey Salt Co., Hutchinson, Kan.. 13 sp, thru McJunkin Adv. Co., Chicago. Shaler Co.. Waupun, Wis., 7 sa, thru Kirkgasser-Drew Adv. Agency, Chicago. WENR, Chicago Peter Fox Brewing Co., Chicago (Fox DeLuxe beer), 167 sp, thru Schwimmer & Scott, Chicago. KWBW, Hutchinson, Kan. Griesdieck Western Brewery Co., Belleville, 111., 6 sp weekly, thru Gardner Adv. Co., St. Louis. WPAT, Paterson, N. J. International Correspondence Schools, Scranton, Pa., sp, thru N. W. Ayer & Son, N. Y. cil to fight anti-advertising mo j [BROADCASTING, Nov. 3], Canad , advertising media, including rac are enjoying more government advertising campaigns than at j time in the industry's history. ; The Canadian government is \ lowing the British governm^ which is now the largest adver' er, spending approximately > 000,000 annually in publicatic there being no commercial ra advertising in Great Britain. T Canadian government, throi various departments, is using growing amount of paid adver ing, including campaigns for nancing the war effort, annou ing and explaining various \ measures as the new price i wage ceiling regulation. Joint Placement Latest among radio paid adv tising campaigns in addition those mentioned, are paid netwo of the Department of Labor, partment of Agriculture, and forthcoming campaign by the partment of National War Sei ices. Insofar as advertising apj priations of non-government ad\ tisers are concerned, the only sti'| lation in this year's excess pr taxation regulations pertaining advertising, allowed for normal pansion in advertising. Canadian agencies have set Uj special wartime committee to h) die jointly through all agem various government campaig while a number of government partments are using individ agencies for specific campaigns. I IZAAK'S FOLLOWERS ' Oakland Fish Series Build: Sporting Business SIMON HARDWARE Co., 0, land, Cal. (hardware and sport goods) recently started its 1; year on radio when it signed a ■ week renewal for its progii Fishin' Fool on KROW, Oakls For 11 years this program, vj Ralph Stevens as the commentaf: "If the KOIR advertiser doesn't use music in his announcements or programs, or if the music is cleared at the source . . . he doesn't have to PAY for it.'.' . . . is that NEWS, or have I got to lite a dogfH" disciple 01 izaak Walton, nas o on the air for the Simon Comps Through its radio advertising firm has built up one of the lar^ fishing and sporting goods depi> ments in California. Stevens goes fishing five d a week, exploring the waters d the San Francisco-Oakland a and on Friday nights he tells wl" the fish are biting, what bait use, what tackle and equipmen indicated. Fishing gossip and n^ fill in the quarter-hour that become an institution in North, California. KHAS, Hastings, Neb., formerly tainiug its news from regular ^ wires, added the PA radio wire I 1.5. Page 42 • November 17, 1941 Broadcast Advertising • BROADCAST!!)