Broadcasting (July - Dec 1941)

Record Details:

Title:
Broadcasting
Date:
July - Dec 1941
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1941)
Leaf #:
0001283
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
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mi lADIESL RUTH BARNARD affE OF FEW women in a job Bemanding as hers is Ruth BarId. traffic manager of Don Lee adcasting System in HollyAvood. JIaifiiething like two million corrects, a half -million pieces of mail great stacks of interoffice imunications flow across her yk annually as she keeps traffic living for the 33 Don Lee sta [|:S. Som in Bensonhurst, N. Y., and cated in Winchester, Mass.. ; Barnard took a commercial _5e at the Saw^i^er School of iness upon arriving in Los An:s late in the 20 's. This training led her a job in 1930 as parte secretary to Agnes White, Z home economist. Following in hft succession came publicity asiments from men who now are :ng radio figures, ier traffic training was launched ten she became secretary to Van Xewkirk, Don Lee network Iffic manager. He taught her the Vicate details of the job, so when .,:J joined MBS and Mr. Newk became West Coast program lirdinator, she continued as assistto the new traffic manager, ^''f^Tbert Witherspoon. Then on May 1934, she became official traffic nager of Don Lee. Miss Barnard kes her home with her mother in ' mdale, Cal., and spends her vaions dude ranching. t-RRY BRIGHT. WGBR. Goldsjo, X. C. is the father of a baby . Carole Prince, his first, born — ^r. 10. Name for the baby was sup;d by one of the station listeners ited to suggest a name. HMY BARBER, former program !Ctor of K6V0. Missoula, Mont, been named assistant manager. •B WALKER, graduate of Montana te U School of Journalism, forly on the staff of the Livingston, jr. Enterprise, has been appointed s editor of KGVO, Missoula, Mont. {L'L ROSCOE. program manager sportscaster of KGFW, Kearney, is the father of a baby girl, ila Lu. born Nov. 7. J*UIS HOWARD EMICH, former ^"lAM, Rochester, program director. . joined the announcing staff of 5IBF, Rock Island. Bl. where he • assist Van Patrick with sports ; vities. r.RBERT BAYARD SWOPE Jr., y-writer in the CBS sales promo'i department leaves at the end of •member to become an ensign in the C-ilf^pal Reserve. LEONARD CLEARY. organist, and Pricilla Holbrook and .luliann Peletier. pianists, have joined the talent staff of WJJD. Chicago. BILL BRADLEY, continuitv editor of WHEB. Portsmouth, N. H., has been named Portsmouth Chapter Red Cross radio rejjresentative. HARVEY OLSON. announcer. WDRC. Hartford, is the father of a second sou, Rolf, born recently. ARTHUR MARTIN, announcer at the Toronto studios of the Canadian Broadcasting Corp.. on Nov. 29 married Melba McDonald, of Ottawa, secretary to the CBC treasurer. TIM O'SULLIVAN. formerly of WLBC. Muncie. lud.. has joined the announcing staff of WOWO-WGL. Fort Wayne. FRANCIS C. OWEN, formerlv of WIOD. Miami, and WHEC. Rochester, has joined WITH. Baltimore, to handle an early morning show, still unnamed. David Ross .Jr., son of the well-known network announcer. David Ross, has joined WITH, coming from WBBM. Chicago. He announces under the name of David Allen. RWG Asks Payment for Charity Show Writers RESOLUTION demanding that writers contributing material to charity radio programs be compensated for services, the same as talent and announcers, was passed by Western Region of Radio Writers Guild in Hollywood on Nov. 10. Concurrent elections held in Hollywood and New York elected Henry Fisk Carlton of the latter city, national president of Radio Writers Guild. John Boylan of Hollywood was named Western region vice-president, with Forrest Barnes. Hector Chevigny, Paul Franklin and True Boardman, Hollywood, as representatives to Authors League Council. FIRST 1942 heavyweight bout to be sponsored by Gillette Safetv Razor Co.. Boston, on MBS will be the .Toe Louis-Buddy Baer championship match in New York .Ian. 9. for the benefit of the New York Auxiliary of the Navy Relief Society. Winnipeg Listens WINNIPEG listeners have their radios turned on more than the citizens of any other Canadian city, it was shown in a 12-month survey conducted by a Toronto statistical agency. Over 2 million interviews with Canadian householders regarding their listening habits were made in the 12 months ending Sept. 30. Winnipeg figures showed that in daytime 33.1 "^'i of the radio receivers are being used, and in the evening 44.6% of the sets are on. The average percentage for the four largest Canadian cities, Montreal, Toronto, Winnipeg and Vancouver, showed a daytime listening audience of 20.6% of all radio sets, and an evening audience with 33.3 S'o of the radios in use. In WIBW's daytime kalf -millivolt area, OUR FAMILY consists of 4,811,511 husky, hungry people . . . active, out-of-doors folks who spent ^305,936,000.00 last year for food alone."^ Brother, that's concentrated coverage! Daytime domination of 206 counties in five states. That's what our 5,000 watts does — grounded in America's most conductive soil and backed by our 580 kc. "reach-out" frequency. Now — add to that our friendly, neighborly personalities and it's easy to see why we can so easily influence OUR FAMILY to purchase your product. U. S. Census 1940. WIBW"----'^>fe COLUMBIA OUTLET FOR KANSAS NEW YORK ^ BEN LUDY, G... M,r. REPRESENTED BY CAPPER PUBLICATIONS, INC. DETROIT CHICAGO KANSAS CITY SAN FRANCISCO IROADCASTING • Broadcast Advertising November 24, 1941 • Page 37