Broadcasting (July - Dec 1941)

ustomers drive over 100 miles in response to our offers on KSO L. L. LALLY, Pres. 5 Lally Service L, L. Lally has never heard of Crossley. He may never know a program-rating from a stockquotation. But he knows a lot about radio — most of it learned from his sales records. Mr. Lally runs a large auto-supply and service unit in Des Moines. Last spring, he selected Gene Shumate's "Behind Home Plate" on KSO as the backbone of his advertising, because "lots of men listen to Gene, and I want their business." Response surprised even Mr. Lally. Customers drove more than 100 miles to take advantage of his special offers. The increase in his business has made him a 52-week advertiser — and added another chapter to the Success Story of KSO and KRNT — Success in serving listeners AND advertisers. KSOE KRNT NBC BLUE AND MUTUAL 5000 WATTS BASIC COLUMBIA 5000 WATTS The Cowles Stations in DES MOINES Represented by The Katz Agency FOR THE SECOND year, WLAW, Lawrence, Mass., will broadcast a series of Saturday morning Fairy Stories from the reception room in the Lawrence Public Library. Dan MacDonnell is narrator of the program. Varied in nature, it starts with a series of songs by the entire group followed by the fairy tale and is concluded by a period of questions and answers in which the participants receive a pin showing their membership. Trustees of the Lawrence Public Library are high in praise of the program. Clubwomen's Ideas INTERVIEWING a prominent male executive, engaged in some major defense industry located in Michigan, as the central figure of each program to be presented each Tuesday 10:15-10:30 a.m. on the new Clubwoman's Forum over WXYZ, Detroit, and the Michigan Radio Network, Governor Murray D. Van Wagoner was presented as first guest speaker Nov. 11. Problems facing the executive, especially regarding personnel, are discussed with four prominent clubwomen who seek means of overcoming the industrial bottlenecks. New York Reports PROGRESS of New York State in its contribution to national defense is reported in a new monthly series, Ne%v York State Reports, which was inaugurated by Gov. Lehman last Sunday, on WMCA, New York. Presented in cooperation with the New York State Defense Information Committee, the program is aimed at providing citizens with adequate information on defense progress. Speakers are recruited from assoeiated branches of the State Government and are heard each month. Aggie Takes Charge A SWASHBUCKLING, breezy lady, fres'h from Montana, comes into the big city to put the slickers in their rightful places in a new serial, In Care of Aggie Horn, which started Nov. 17 on NBCBlue. Written by Eugenia Price, new to radio, and Fritz Blocki, well-known Chicago playright, story centers about a country girl from the hills who visits snobbish city relatives and immediately sets out to brighten their conventional, urban lives. ^^^^^ CHNS The Key Station of the Maritimes Is as much a part of Halifax as the Citadel Hill. Located as it is in the Capital City, it commands the largest near at hand audience in the Maritimes. Ask joe WEED 350 Madison Ave. New York PROGRAMS OflScial Interviews NEW SERIES of radio interviews with top government officials was started on MBS Nov. 14 by Theodore Granik, lawyer and conductor of the Ajnerican Forum of the Air. Interviews will be "down to earth" variety, with interviewers answering questions submitted by listening audience and will cover pertinent phases of national defense. Listeners, who are invited to submit questions, may obtain complete printed copies of the interviews without charge by writing to Theodore Granik, WOL, Washington, D. C. Comedy Show SERIES of comedy shows. Here's Paar, to enliven late evening schedule has been started at WGAR. Cleveland, with Jack Paar, young comedian, as writer and m.c. Premiere show had Sally Rand as guest star under arrangement with RKO Palace theatre to furnish weekly guest attractions. Walberg Brown's staff orchestra and Mary Davis, formerly with Horace Heidt's orchestra are regularly featured on the 10:45-11 p.m. Monday evening program. Good Neighbors HELP YOUR NEIGHBOR is title and theme of a new half-hour weekly program sponsored by Hirsch Clothing Co., Chicago, placed through Schwimmer & Scott on WGN, Chicago. Program features Verne Smith and Betty Hanna, who interview people in need of things listeners may be able to supply. A telephone in the studio permits direct response from listeners. Defense & Dollars HELPING listeners spend and save wisely during the nation's all-out defense program, is the theme of a new weekly series. Defense & Your Dollar, which will make its bow Dec. 6, 3-3:15 p.m. on NBC-Red. Series features interviews with economic authorities, as well as illustrative dramatizations. * * * Peeves Encouraged GRIPING has come into its own in a new program launched by WHP, Harrisburg, titled Your Pet Peeves. Heard every Wednesday evening 7:30-8 the program, created and directed by Lee Cronican, invites listeners to participate. Four guests appear weekly to air universal pet peeves. INPHUAmPHM INTERVIEWS are Glen LePar.' business as sidewalk question-m for the Butterfield Theaters o^ WOOD-WASH, Grand Rapi Mich. But this was the first tin he was ever called on to questi a lion. King Tarz of MGM, w was in the Furniture City to pv' licize a Tarzan picture. The mic: phone was kept on the outside the cage but it looks like P. nouncer LePard went inside least long enough to have his p ture snapped. Fantasy HIGHLY IMAGINARY, the fi of a once-weekly series of progra based on newspapers headlines w started last Thursday at 11 p.m. WFAA-WBAP, Dallas-Fort Wor Who Is Homer Finch, title of fi offering, was written by Orval A derson, announcer. Series is an < periment in home show product: to augment late night sustaini dance bands. Morning Answers QUESTIONS on various subje sent in by listeners to Your Mo: ing Reporter on WBBM, Chicaj are answered on the early mo: ing newscast during a newlyserted feature called "Your Ref ence File". Most of the quer concern information on the cum' foreign situation. Guessing & Second Guessing UNREHEARSED discussic about football — past games a future ones — are aired each Mi day night on WDNC, Durhs N. C, as the Quarterback Cl\ Participants are "alleged" footl/S experts consisting of staff mel bers, newspapermen and colli publicity directors. SEIIWR0U6M WFI Page 38 • November 24, 1941 BROADCASTING • Broadcast Advertisi,