Broadcasting (July - Dec 1941)

Record Details:

Title:
Broadcasting
Date:
July - Dec 1941
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1941)
Leaf #:
0001286
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
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STATION ACCOUNTS sp — studio programs t — transcriptions so — spot announcements ta — transcription announcements WAIT, Chicago Waltham Pen Co.. Chicago, 6 sp weekly, thru United Adv. Co.. Chicago. Utilities Engineering Institute, Chicago (trade school), 156 sp, thru First United Broadcasters, Chicago. Consolidated Drug Co.. Chicago (proprietary), 312 sp, thru Benson & Dall, Chicago. Willard Tablet Co., Chicago. 3 sp weekly. thru Neal Adv. Agency. Chicago. Pinex Co., Chicago (cold remedy), 6 t and 12 ta. thru Russel M. Seeds Co., Chicago. Brown & Williamson Tobacco Corp.. Louisville (Avalon cigarets) , 6 t, 12 ta weekly, thru Russel M. Seeds Co.. Chicago. New Morning Newspaper, Chicago. 18 sa weekly, thru Schwimmer & Scott. Chicago. Hollywood Film Studios, Hollywood, 6 sp weekly, thru Phil Gordon Agency, Chicago. Mantho-Kreoamo Co., Clinton, 111. (M-K cough remedy) , 24 sp weekly, placed direct. KFI, Los Angeles Wilson Packing Co., Chicago (hams). 36 sa weekly, thru Brisacher. Davis & Staff, Los Angeles. Kellogg Co., Battle Creek. Mich. (All-Bran cereal), 10 ta weekly, thru Kenvon & Eckhardt, N. Y. Bookhouse for Children, Chicago, 2 ta weekly, thru Presba, Fellers & Presba. Chicago. Scientific Products Corp., Los Angeles (Solvene liquid cleaner), weekly sa, thru Edwin E. Martin Adv., Los Angeles. Barbara Ann Baking Co., Los Angeles (bread), weekly sa, thru Bogardus Adv. Agency, Pasadena, Cal. Boston Food Products Co., Boston (Prudence corned beef hash). 2 so. weekly, thru Chambers & Wiswell, Boston. Ben Hur Products Inc., Los Angeles (coffee), 42 sa weekly, thru Theodore B. Creamer Adv., Los Angeles. Penick & Ford Inc., New York (Brer Rabbit molasses) 3 sp weekly, thru J. Walter Thompson Co., N. Y. KSFO, San Francisco Morton Salt Co., Chicago (salt), 3 t weekly, thru Klan-Van Pieterson-Dunlop Assoc.. Milwaukee. Perry Hatchery, Hayward, Cal., (baby chicks), 3 so weekly, thru Tomaschke Elliott. Oakland, Cal. Pacific Guano Co., Berkeley, Cal. (fei-tiliz er), 6 sa weekly, thru Tomaschke-Elliott, Oakland. Italian Swiss Colony, Asti, Cal. (wine), 6 sp and 260 so, thru Leon Livingston Adv., San Francisco. Lever Bros., Cambridge (Swan), 8 ta weekly, thru Young & Rubicam, N. Y. Pope Labs. (Joint-ease), 2 ta weekly, thru Street & Finney, N. Y. Calide Labs., Oakland, Cal. (flower preserver), 6 sa weekly, thru Leonard D'Ooge & Assoc., Oakland. WIND, Gary, Ind. Ward Baking Co., Chicago (Tip-Top bread), 156 so, thru W. E. Long Co., Chicago. New Morning Newspaper, Chicago, 72 sa, thru Schwimmer & Scott, Chicago. Joy Candy Shoppes, Chicago (chain), 18 sa, thru Malcolm-Howard Adv. Agency Chicago. Paul V. Anderson Co., Hammond, Ind. (Royal Crown Cola distributor), 156 sa, direct. B. Nathan Co., Chicago (women's wear), 13 sp, thru A. D. Reiwitch Adv. Agency, Chicago. WMAQ, Chicago Cigar Institute of America, New York (industry promotion of cigars), 16 so, thru Lambert & Feasley, N. Y. Pepsodent Co., Chicago (dental products), 10 sa, thru Lord & Thomas, Chicago. THE Sudincd± OF BROADCASTING KFRC, San Francisco Junket Brand Food Products, Little Falls, N. Y., 2 so weekly, thru Mitchell-Faust Adv., Chicago. Dr. B. L. Corley, San Francisco (health food products), weekly t, thru Rufus Rhoades & Co., San Francisco. Underwood Elliot Fisher Co., New York (Underwood portable), 37 ta, direct. G. H. Mumm Champagne, New York ( Globe Vermouth ) , 3 f a weekly, thru Brisacher, Davis & Staff, San Francisco. American Pop Corn Co., Sioux City, la. sa series, thru Buchanan-Thomas Adv. Co., Omaha. Axton-Fisher Tobacco Co.. Louisville (Spuds), 2 sa weekly, thru BlackettSample-Hummert, Chicago. Foreman & Clark. Los Angeles (men's clothing chain), 27 ta, thru Milton Weinberg Adv.. Los Angeles. White Labs.. Chicago (Chooz), ta series, thru H. W. Kastor & Sons. N. Y. Pacific Brev,'ing & Malting Co., San Jose, Cal. (Wieland's beer). 22 so, thru Brewer-Weeks Adv.. San Francisco. WOR, New York Duffy-Mott Co., New York (apple juice and cider), sp, sa weekly, thru Al Paul Lefton Co., Phila. Pepsi-Cola Co.. Long Island City, N. Y. ( beverage ) , 3 sp weekly thru Newell Emmett Co.. N. Y. Bosco Co., New York (milk amplifier), 3 sp weekly, thru Kenyon & Eckhardt, N. Y. Fischer Baking Co., Newark, 3 sp weekly, thru Scheck Adv. Agency, Newark. Taj-ton Co.. Hollywood (cosmetics), sp weekly, thru BBDO, N. Y. Conti Products Corp.. New York (shampoo, face cream and soap), 5 sp weekly, thru Bermingham, Castleman & Pierce, N. Y. United Drug Co., Boston (Rexall), 4 sp, thru Street & Finney, N. Y. Illinois Meat Co.. Chicago (Corned beef hash) 5 sa weekly, thru Arthur Meyerhoff & Co., Chicago. Alkine Co., New Brunswick, N. J. (Flem0-Lyn ) , 3 sp weekly, thru RedfieldJohnstone, N. Y. WBBM, Chicago Bunte Bros., Chicago (candy), 156 sa, thru Presba, Fellers & Presba, Chicago. Consolidated Drug Trade Products. Chicago (Zymole Trokeys), 312 t, thru Benson & Dall. Chicago. California Packing Corp., San Francisco (Del Monte coffee) , 114 so, thru McCann Erickson, San Francisco. Liggett & Myers Tobacco Co., New York (Velvet tobacco), 39 sp, thru NewellEmmett Co., N. Y. WENR, Chicago Cigar Institute of America, New York (industry promotion of cigars), 8 sa, thru Lambert & Feasley, N. Y. KFAC, Los Angeles Provident Loan Assn., Los Angeles (investments), 24 sa, weekly, thru Lloyd's Adv., Los Angeles. KOA, Denver Lever Bros., Cambridge, Mass. (Swan soap), 7 so weekly, thru Young & Rubicam, N. Y. Beaumont Labs., St. Louis (4-Way cold tablets) , 5 sp weekly, thru H. W. Kastor & Sons, Chicago. Dwarfies Corp., Council Bluffs, la. (cereal), 5 so weekly, thru Buchanan-Thomas Adv. Co., Omaha, Neb. Welch Grape Juice Co., Westfield, N. Y. (grape juice), weekly t, thru H. W. Kastor & Sons, Chicago. Seven-Up Bottling Co., Denver (soft drink), 3 sp weekly, thru Raymond Keane Adv. Agency, Denver. Hartz Mountain Products Co., New York ( bird seed ) , weekly t, thru Geo. H. Hartman Co., Chicago. Lehn & Fink Products Co., New York (Hind's honey & almond cream), 5 ta weekly, thru Wm. Esty & Co., N. Y. KHJ, Hollywood California Mission-Pak Co., Los Angeles (dried, candied, fruits), 10 ta, 10 sp weekly, thru Allied Adv. Agencies, Los .\ngeles. A. Sensenbrenner Sons, Los Angeles (Sante Fe cigars), weekly sp, thru Erwin, Wasey & Co., Los Angeles. California Packing Corp., San Francisco (canned foods), 6 sa weekly, thru McCann-Erickson, San Francisco. Bulova Watch Co., New York (watches), 21 sa weekly, thru Blow Co., N. Y. Mcllhenny Co., Avery Island, La. (tobasco sauce) , 3 ta weekly, thru Aubrey, Moore & Wallace, Chicago. WOWO-WGL, Fort Wayne Block Drug Co., Jersey City (Gold Medal Capsules), 312 ta, thru Raymond Spector Co., N. Y. Nehi Corp., Columbus, Ga. (Royal Crown Cola), 156 sa, ta, thru BBDO, N. Y. Roman Cleanser Co., Detroit, 52 so. thru Gleason Adv. Agency, Detroit. Hills Bros. San Francisco (coffee), 172 sa, ta, thru N. W. Ayer & Son, San Francisco. CKRN, Rouyn, Que. L. O. Grothe Ltd., Montreal (tobacco), 12 t, thru Canadian Adv. Agency, Montreal. Martin-Senour Co., Toronto (paints), 52 ta. thru J. J. Gibbons Ltd., Toronto. Lever Bros. Toronto (soap), 75 so, thru J. Walter Thompson Co., Tornoto. KNX, Hollywood California Packing Corp., San Francisco (canned food), 6 sa weekly, thru MeCann-Erickson, San Francisco. Leslie Salt Co., San Francisco, 6 sp weekly, thru Erwin, Wasey & Co., San Francisco. McCarthy retain hooper poll le CHARLIE McCarthy, folic by Fibber McGee, Walter WIti and the Aldrich Family in order, hold the top four placf the list of "first 15" network £l ranked in the November ed of C. E. Hooper's national ral on evening programs. The Hooper figures show Carthy in first place for the 1 consecutive month, with Fi only two percentage points bel holding the close second po.s it earned in October. Greatest x ress in building a network £ ence during the past month made by Winchell, who moved : seventh to third place. Sets-in-use figures releaseHooper "continue to reflect seasonal uptrend but the incr in all radio listening is nov marked as that noted in Oct when the end of daylight sa time helped boost early eve listening." In the group of grams measured by partial rs than full coast-to-coast inter\ ing coverage Red Skelton the list with a rating of 20.6. lowing are the other progranr the "first 15" in addition to top four group for November: Hope, Jack Benny, Radio Th(^ Coffee Time, Time to Smile, District Attorney, Orson Wi Major Bowes, Music Hall, Smith and One Man's Family., Guest Off Coast-to-Coa AFTER ten years of national, work broadcasting, Edgar G famous homespun poet and phi, pher, has given it up, but start 26-week series of morning grams Nov. 10 over the Mich Radio Network, originating ir studios of WXYZ, Detroit. L ruption of daily newspaper s; cate work and the trip back forth to Chicago each week given as reasons for the cho Sponsor of the Monday and ^\ nesday 10-10:15 program is mers & Manufacturers Sugar Assn. Marguerite We: Detroit organist, will furnish r i cal accompaniment. Agency is mer-Keller Inc., Detroit. Sullivan for 'Liberty' MACFADDEN PUBLICATI Inc., New York (Liberty W i zine), on Nov. 18 will begin s i sorship of Paul Sullivan newS' on a CBS network of 17 stat a with additions to be made time to time, Tuesdays and Tl i days, 6-6:10 p.m. Sullivan's r' last sponsored by Brown & liamson Tobacco Corp. in the i ests of Raleigh Cigarettes or ■ same network, was disconti Sept. 18 [Broadcasting, Sept Agency is Erviin, Wasey & New York. "That's very pretty . . . tut as long as I don't HAVE to hare it, an' can have a loioer rate without it . . . SKIP it, huh?" Adv. BURTON BUNCH, headquarter Des Moines, has been appointed west sales manager of Fred C. tens & Associates. Los Angeles pr ers of the lliracles of Faith scribed series. Kenneth M. Foota taken over the New England S" New York and Pennsylvania, Stuart S. Shackelton in charge of central states, headquartered in G Rapids. Mich. Page 40 • November 24, 1941 BROADCASTING • Broadcast Advertu