Broadcasting (July - Dec 1941)

Record Details:

Title:
Broadcasting
Date:
July - Dec 1941
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1941)
Leaf #:
0001287
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
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HER WINE Co., San Francisco, radio for the first time, recently 3cl a spot announcement camon KFRC. San Francisco. It is ble that the account may expand her markets at a later date, actng to the agency handling the ae"Yoemans & Foote, San Fran Ips LABATT Ltd., London, Ont. vers), has started hesi IFe Forve times weekly on CFCF, Monand Les Amours de Ti-Jos ly on CKAC, Montreal. Account placed by J. Walter Thompson jiToronto. KRESGE Co., Toronto (variety . store), has started Christmas am thrice-weekly on CKCL, To. Account was placed direct. ARENS Ltd., Hamilton, Ont. lerts) has started a test program iren's Cluh Corner twice weekly KCW. Moncton. N. B. Account placed by Russell T. Kelley Ltd., ilton, Ont. lALLMAN Co., Toronto (Land )ver honey), has started thricely spot announcements on CFRB KCL, Toronto, and weekly traned program Sireamlined Fairy fe on CKOC, Hamilton, Ont. Acit was placed by A. McKim Ltd., nto. SEEH SOAP Co., San Francisco, taken over Queen Lily Soap, known West Coast brand, and wi planning an extensive merchandis(• Campaign. MORE NEWS on the CBS Vox Pop origination from Winner, S. D. Last week we heard how the Indians made a lot of radio folks who made the trip members of the tribe; now we have a trio of microphone nimrods, all part of the safari west. There's Parks Johnson, Vox Pop interviewer on the left, Stuart Dawson, producer from CBS Chicago, and Nate Tufts Jr., Vox Pop producer of Ruthrauff & Ryan, New York, holding what the blurb accompanying the picture says was their day's haul — five birds. That's the legal limit, too. Program is sponsored by Emerson Drug Co. of Baltimore for BromoSeltzer. U. S. WHOLESALERS OUTFIT .Co., Los Angeles (clothing), in a 13week local campaign which started in mid-November is currently sponsoring the five-weekly quarter-hour sportscast, Sports Page, with .Jack Stafford, commentator, on KMPC, as well as a weekly 15-minute program of recorded semi-classical music on that station. Firm has also contracted for six times weekly sponsorship of a quarter-hour newscast on KFAC. Agency is Lloyd's Adv., Los Angeles. SEARS, ROEBUCK & Co., Chicago (mail order house), on Nov. 16 started a weekly dramatic program, The Sears Storij Hour, on WJ.TD, Chicago, supplementing its current schedule of half-hour broadcasts six weekdays featuring Ruth Howard. FRESH FRUIT & VEGETABLES Institute, Los Angeles, on Nov. 11 increased sponsorship schedule of the quarter-hour program. Here's to the Ladies, on KBCA, that city, from throe to five times weekly. Renewed contract is for 26 weeks. Series features Helen Sawyer, commentator, assisted by Tom Dale. Scholtz Adv. Service, Los Angeles, has the account. PHILCO DISTRIBUTORS, Chicago, has started a nightly quarter-hour of recorded popular music titled Rhythm Rendezvous on W59C, FM adjunct of WGN, Chicago. Program will advertise Phileo FM receivers. Sternfeld-Godley, New York, is agency. WANTED! In any one of 48 States ... an opportunity to do a whale of a big job for you as Master of Ceremonies and announcer for for your show or shows. Now employed M C ing successful show for busy midwestern station. Don't have to move (Thank goodness) but believe I can do bigger job elsewhere. Years of radio experience (I'm still not an old man, either), plenty of A-l-A references from radio execs you know. Salary: not as important as the job: Location: Don't care. Available: soon as replacement can be made here. What Hove you? Address Box 162A, Broadcasting. i^V i^V i^V -M i^V 'o o • When you think of SPOTS... think of John Blair! 0^ REPRESENTATIVES CMXAtO • NIW TOlK • IITIOlt • IT lOUtl • IAN PIANCtfCO • lOt ANQILII stair inj Mid isi it, eri M eek i cl t list: :Af '■'J 'gi m ^Sti a4 nd iB'i ni tilt: :es6 scoifl S FIRST IN ST. LOUIS IN COMBINED LOCAL AND NATIONAL SPOT COMMERCIAL QUARTER HOUR VOLUME. ST. LOUIS KWK -MUTUAL Represented by Raymer lOADCASTING • Broadcast Advertising ISovember 24, 1941 • Page 41