Broadcasting (July - Dec 1941)

7-UP BOTTLING Co.. San Francisco (T-Up). recently started a pre-holiday campaign on 3 San Francisco stations, using one-mimite transcribed spots and station breaic spots, averaging one a day. Agency is Rhoades «& Davis, Adv., San Francisco. The station list : KFRC KPO KGO. GULBRANSEN PIANO Co., Chicago, has started on WMAQ. Chicago, a series of quarter-hour thrice-weekly piano interludes. Fantasies in Ivonj. featuring Pianist Walter Flandorf. Agency is Robert Kahn iS: Associates, Chicago. BENEFICIAL CASUALTY Co.. Los Anglees (insurance), recently started a five-minute transcribed program. Inside Stories, twice-weekly on KFRC, San Francisco. Agency is Stodel Adv., Los Angeles. TRANSPORT MOTORS Co., San Francisco (Willys Americar), recently started sponsorship of Fulton Lewis Jr. three times weekly on KFRC, San Francisco. Agency is Stack-Goble Adv., San Francisco. SLAVICK JEWELRY Co., Los AnSeles (retail), on Nov. 15 started for six weeks sponsoring a six-weekly quarter-hour newscast on KECA, that city. Firm's local radio schedule also includes participation five times weekly in Art Baker's Notebook on KFI. and six-weekly jjarticipation in Rise <£• Shine on KHJ. Adv. Arts Agency, Los Angeles, has the account. INGLEWOOD PARK Cemetery Assn., Los Angeles, on Nov. 25 renews for 52 weeks the weekly half-hour Melodies America Loves on KNX, Hollywood. Organization has consistently sponsored this program for more than 14 years. Adv. Arts Agency, Los Angeles, has the account. PURE GOLD MFG. Co., Toronto (Blue Ribbon food products) on Nov. 17 started Clair Wallace Tea Time Topics 5 times weekly on CFRB, Toronto. Account is placed by Cockfield Brown & Co., Toronto. HOUSEHOLD FINANCE Corp., Philadelphia (loans), last week added WOR and WMCA, New York, to its list of stations carrying one-minute transcribed announcements. 5 to 10 times weekly. Agency is BBDO, New York. BROCK & Co., Los Angeles (retail jewelers), in a pre-holiday Southern California campaign to promote its .$2 to $20 price range of gifts, is currently using from 5 to 6 time signal announcements weekly on KH.T KNX KFI. In addition thrice-weekly participation is bein gsponsored in Robert Lee Johnson's Bridge Club on the latter station. Agency is Hixson-O'Donnell Adv., Los Angeles. GRAND CENTRAL MARKET, Los Angeles (retail food market), in a local pre-holiday campaign which started in mid-Nov., is using, on a staggered schedule, a total of 57 spot announcements on KFWB KMPC KFVD KIEV KRKD. Agency is The Mayers Co., that city. NASSOUR BROS., Los Angeles (42 oil shampoo), on Nov. 17 replaced the weekly quarter-hour Hollywood gossip series by Erskine Johnson on KFI, that city, with a thrice-weekly 15-minute current events commentary program featuring Jose Rodriguez and Sid Sutherland on KECA. Contract is for 13 weeks. Milton Weinberg Adv. Co., Los Angeles, has the account. FIRST sponsor to use W67C, FM outlet of WBBM, Chicago [Broadcasting, Nov. 3], when the new station was formally opened Nov. 17, was Pushman Bros., Chicago rug dealer. Contract, placed direct, schedules four station-break announcements daily, six davs a week for four weeks. WE GIVE THANKS The management and staff of WHOM have much to be thankful for this year. We are fortunate in the job we have to do. That job is to bring the message of "Democracy" to milhons of foreignlanguage speaking peoples. Our programs are designed to give happiness and help to millions of foreign born, and to place before them the advantages of the American Way of Life. Many have sought asylum here from the horrors of ravaged homelands. They have turned to us and found in their own language and music some measure of comfort to ease a great sorrow. WE ARE GLAD TO HAVE BEEN ABLE TO DO THIS— THEREFORE WE GIVE THANKS!! * * WHOM 1480 KILOCYCLES FULL TIME OPERATION 29 WEST 57TH ST., NEW YORK Telephone Plaza ^-4204 JOSEPH LANG, Manager ^ AMERICA'S LEADING FOREIGN LANGUAGE STATION NETWORKS IN ARGENTINA Martinez Tells of Two Hookups and Use Of Newscasts by Various Stations EDITOR, Broadcasting: Dear Sir: I have read with a great deal of interest many of the items which appear in Broadcasting, particularly those relating to the activities of American advertisers and radio stations in South America. On page 14 of your Nov. 10 issue it appears some news about LR3 — Radio Belgrano of Buenos Aires, Argentina and UP news for the Esso Reporter. Knowing the radio situation in Argentina and other South American countries, I know there are some misstatements in the story. First, Radio Belgrano and its network is not the largest Argentine Network as it is made up of nine stations in all, namely: LR3 Radio Belgrano, Buenos Aires; LTl Radio Litoral, Rosario; LV3 Radio Cordoba, Cordoba; LV12 Radio Aconquija, Tucuman; LVll Radio del Norte, Santiago del Estero; LU7 Radio General San Martin, Bahia Blanca; LVl Radio Graffinga, San Juan; LT7 Radio Provincia, Corrientes; LV4 Radio San Rafael, San Rafael. The news item lists "Radio Cuyo" of Mendoza but since Jan. 1, 1941, this station has not been part of the network. Second Hookup The largest network is LRlRadio El Mundo of Buenos Aires and its 11 stations with more than 35 quarter-hours a day in constant chain. This network is composed of the following stations: LRl Radio El Mundo, Buenos Aires; LU2 Radio Bahia Blanca, Bahia Blanca; LU4 Radio C. Rivadavia, C. Rivadavia; LV2 Radio Central, Cordoba; LVIO Radio Cuyo, Mendoza; LT5 Radio Chaco, Resistencia; LU12 Radio R. Gallegos, Rio Gallegos; LT3 Radio Sociedad Rural de Cerealistas, Rosario; LV9 Radio Provincia, Santa; LV5 Radio Los Andes, San Juan; LT9 Radio Roca Soler, Santa Fe; LV7 Radio Tucuman, Tucuman. In addition, the Blue and White network has two shortwave transmitters with 7,500 watts each, namely LRU and LRX which are constantly in use with LRl-Radio El Mundo at no charge to the advertisers. These two shortwave transmitters are the only ones oper ated commercially in Argentina, that actually, the network is rn; up of 12 stations on the broadcc ing band and two shortwave tr& mitters or a total of 14 stations The idea of five-minute news p grams is an old one with LRl-Ra El Mundo and its network sii there have been five such news p grams on the network for so years. Recently a new one v added for Philco Radios. This is addition to some 15-minute m programs of long standing. LRl-Radio El Mundo has \y using AP news since 1935, in operation with the daily newspa El Mundo, Argentina's largest < culation newspaper with 500,' copies. LRl Radio El Mundo has largest studio with a seating cap ity of 700 persons in which tl have the largest organ ever u by radio stations. It also has radio playhouse, namely the Ra Casino with 1,500 seats. A. M. Martinez, Melchoir Guzman ' New York. Nov. 13, 1941. USO Shortwave Statii Started in New Londi FIRST United Service Organi tion shortwave station, which \ allow service men to communic with their families anywhere the United States or possessl without charge, was dedicated N 10 at the National Catholic C( munity Service club in London, Conn. Among those participating in ceremonies dedicating the stati which is a part of the Army Ar teur Radio System and the Amt can Radio Relay League were R Admiral Clark R. Woodward, the Office of Civilian Defen Brig. Gen. Dawson Olmstead, ch Signal Officer of the Army, v spoke from WOL, Washingtt USO President Harper Sibl Gov. Robert Hurley of Connecitc. Most Rev. Maurice McAuli^. Bishop of Hartford; and I Franklin Dunham, executive dir tor of the NCCS, and former dir, tor of religious broadcasts NBC. WCAE. Pittsburgh, to publicize grams to be heard on succeeding ho' is now using available station b-'ej and within the hour courtesy nouncements. "Poor Jones! He wants to hear the U. of M. football game on WFDF Flint Michigan, but his mother-in-law likes sweet music." Cit the facts from WOl WASHINGTON. D. C. > Affiliated «itli MUTUAL BROADCASTING SYSTEM National Representatives: INTERNATIONAL RADIO SALES Page 42 • ISovemher 24, 1941 BROADCASTING • Broadcast Advertish