Broadcasting (July - Dec 1941)

15 B kw. in Waterloo ught by Dumond :er, Blair, Godley Among (se Holding Interest '\.DED by Joe Dumond, genl[ manager of the new KBUR, ^lington, la., and listing among stockholders such prominent 0 figures as John E. Fetzer, ator of WKZO, Kalamazoo, 1., and an NAB director; John r, Chicago station representa; Paul Godley, Upper Mont N. J., consulting engineer; Dan T. Riley and Richard H. ;k, president and vice-presi;, respectively, of KBUR, the 1 Higgins Broadcasting Co. has .ied to the FCC for a new 50,watt station in Waterloo, la. P is asked for unlimited hours 1540 kc, a clear channel at lent unoccupied, with a direcal antenna. Stock Ownership r. Dumond, who will relinquish present position at KBUR if station is authorized, is presi|; of the applicant with 50% tj:he common stock issued. Mr. ■^Ber has an 11.6% interest, while Blair and Mr. Godley each a 5%. Messrs. Riley and Plock ig with 13 other residents of ;erloo, la., all prominent busi;men hold the balance of the Pi Ik, with no one individual havmore than 2.5%. ![r. Dumond was manager of 100-watt WMT, then in Waterwhich he developed under the Harry Shaw. Subsequently the ion was sold to its present ownand moved to Cedar Rapids, ■e recently Mr. Dumond was ij|itor and principal in the NBC f. Higgins of Finchville series of Chicago, a daily feature ch he relinquished last May 17 in he left NBC for his present 'lition with KBUR. Me IL |[T SEEKING au injunction and lages was filed Dee. 1 in New York jireme Court by Barney Gerard jinst NBC, Standard Brands, J. liter Thompson Co.. and the comedy b of Abbott & Costello. Gerard lins plagiarism of two scripts. r iRCUfT DESIGN GIRLS who live in crowded capital rooming houses provide program material for the Federal Journal, sponsored on WJSV, Washington, by Jelleif's women's clothing store. Gunnar Bach (right) transcribes interviews at the girls' rooming houses. Taking part in a YWCA interview are (1 to r) Ruth Ohlsson, advertising manager of Jeleff's; Ernie Johnston, account executive of Lewis Agency; four girls, Edith Smith, Mildred Crookston, Elinora Mayfield, Mary Alice Stone. Also taking part in the programs are Jerry Kluttz, Washingto7i Post columnist on Federal workers, and the Federal Employe's Council. 16 Script Writers Plan Treasury Savings Shows SIXTEEN of the country's leading script writers have joined in writing a series of five-minute dramatic programs for the Treasury Defense Savings Program, it was announced Thursday by Vincent F. Callahan, chief of the radio section. The series, On Guard America, will be released to all stations as a special part of the Treasury's defense Bond and Stamp Campaign. Authors who have contributed to the series are Robert Sherwood, William Saroyan, Elaine Sterne Carrington, Ruth McKenney, Stewart Clcete, Mona Kent, Paul Wing, Gertrude Berg, Ruth Adams Knight, Katherine Seymour, Erna Phillips, Margaret Sangster, Frank Provo, John Picard, C. C. Thomas and Carolyn Darling. Produced under the supervision of Elaine Sterne Carrington, the series will be directed by Dodie Yates. 'WORLD' SELLS CITY AN AIRPORT Boomtown Market Study Provides Inspiration For Project in Kansas City WHEN World Broadcasting System a couple of months back put out its "Boomtown" study [Broadcasting, Sept. 29]. presenting in stark statistical form the story of what the defense program has done to the markets in 231 cities, it pointed out to the buyers of advertising that here were some new markets well worth cultivating and that spot radio was a good cultivator. Selling an Airport The logical expectation was that this promotion piece ought to create some spot campaigns which would certainly benefit spot radio and which might even produce some business for World. But there were no expectations that this brochure, good as it was, would result in selling an airport to a city council. Yet, as explained in the following letter from State Senator Bernard L. Glover, of the Seventh Missouri District, that's just what happened. Gentlemen : Mr. Russel C. Comer of the Russell C. Comer Adv. Co.. loaned me his copy of the brochure, "Boomtown", a study prepared by your organization, with pertinent data on war defense activities. A glance at the study suggests its importance to every city which may be ambitious to attract new industry. In this Missouri city, ... we found ourselves with one airport wholly inadequate to accommodate present aircraft business, to say nothing of providing incentive for aircraft industry to locate here. So the City Council of Kansas City was moved ... to consider the acquisition of aditional airport sites, but was confronted with the charge that taxes would be increased, and that there was no assurance that aircraft industry would utilize the new airport. All doubts were removed when the data from '•Boomtown'' was produced to show that large appropriations had been made for aircraft plants in other cities much smaller and not as favorably situated. The "Boomtown" data helped inspire the councilmen to quick action in acquiring a site immediately . . . the Council was convinced it was not only proper, but urgent, that action be taken now. . . . Thanks to "Boomtown" for its convincing and stimulat ing information. It would seem to me that advertisers amazing possibilities presented in such would want to take advantage of the "Boomtown" . . . I feel obligated to the World Broadcasting System for its forethought in assembling data of such great value to municipalities seeking an exiiansion of business activities. ADRIENNB AMES, of motion picture fame, will start this week a series of televised movie reviews on WNBT, New York television station of NBC. Series, telecast for 10 minutes each Tuesday afternoon, discusses movies soon to be exhibited in New York, with clips of the pictures' highlights used to illustrate Miss Ames" descriptions. CALL LETTERS assigned for recent new station grants of the FCC are KWON. Bartlesville, Okla. ; WINK. Louisville, Ky. ; and KOBR, Brainerd, Minn. 90^° INCREASE IN 1941 California farmers reaped a harvest of dollars in 1941. They are ready to spend those dollars now. Wise advertisers will take advantage of this tremendous increase In buying power by using the dominant stations in California's great Interior Valleys ~ KFBK, Sacramento and KMJ. Fresno, the favorite stations of California rural families. 1940 i 1941 1 20iPey Lb. Lb. AVERAGE PRICE FOR NONPAREIL ■ 'ONDS. FIGURES COURTESY CALL tNIA ALMOND GROWERS EX <-NGE. West ^ 1^ REPRESENTED lY THE PAUL N. RAYMER COMPANY ' X KhbK SACRAMENTO, CALIFORNIA KMJ FRESNO, CALIFORNIA ENERAL d) ELECTRIC 160-17 ROADCASTING • Broadcast Advertising December 8, 1941 • Page 51