Broadcasting (Jan - June 1942)

Page scan 000338 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1942
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1942)
Leaf #:
000338
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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^jotes from New Zealand Sales for you right here • • • WWL Daytime Coverage PR;MARY and SECONDARY You get both with: NEW ORLEANS 50,000 watts clear channel You won't find WWL on many radio push-buttons in New Zealand or Cuba or Alaska, though we have received letters from listeners in all of these places — and throughout the United States. But in the Deep South this 50,000-watt, clearchannel station is not only first on the push-buttons but first in the hearts of its millions of friends. That means real results for every user of . . . The greatest selling POWER in the South's greatest city CBS Affiliate — Nat'l. Representatives, The Katz Agency, Inc. BROAIM15TING The Weekly. Newsmagazine of Radio ^rdadcast Advertisingr February 16, 1942 CONTENTS DCB 'Freezing' Recommendation 9 Radio Industry Slated for War Conversion 10 Radio Accounts Survive Priorities 11 Canadian Convention Discusses War 12 Disc Libraries Add ASCAP 14 Ryan Suggests Censorship Formula 15 Fisticuffs at Georgia Hearing 15 Two Radio Probes Foreseen 16 WNEW-New York News Tieup 18 Stahlman Testimony Ends Press Hearing 18 Plans for Child Research Study 20 KSFO Building Offices and Studios 39 Wilder Adopts 2% Cash Discount 41 Monitoring Bureau Leak Criticized 45 Labor, Employers Pledge Aid to DCB 46 Military Speakers for NAB Meetings 47 Treasury Disclaims Ad Tax Plan 51 DCB To Advise Draft Release 54 Loren Watson Buys IRS 54 DEPARTMENTS Agencies 40 Agency Appointments 41 Buyers of Time 40 Behind the Milke 34 Classified Advertislcments 53 Control Room 46 Editorials 30 FCC Actions 52 Meet the Ladies 38 Merchandising 26 Network Accounts 52 Personal Notes 31 Purely Programs 24 Radio Advertisers 43 Radio Bookshelf 30 Station Accounts 42 Hix Cartoon 54 We Pay Respects 31 g^7l?A POUND OF SUGAR? A better buy is KFAB. Extra good coverage of the farm markets throughout Nebraska and her neighboring states. Mighty sweet audience, too . . . responsive to KFAB advertising, and generous with a surplus of money. That's why advertisers are asking for priorities on KFAB time. We haven't started rationing yet . . . but you'd better call, today. DON SEARLE — Gen'l Mgr. Ed Petty & Co., Nat'l Rep. ^ J" N O I. Page 4 • February 16, 1942 BROADCASTING • Broadcast Advertising