Broadcasting (Jan - June 1942)

WINTO^S ACQUIRE CONTROL OF WLOL CONTROL of WLOL, Minneapolis, passed Feb. 24 from the estate of the late John P. Devaney, former Democratic National Committeeman from Minnesota, wh® died Sept. 21, 1941, to David J. Winton and Charles J. Winton Jr. as the result of a decision of the FCC authorizing the transfer of controlling stock. The price was $21,500. The Wintons, who acquired 48% interest in WLOL early in 1941, are prominent Minnesota lumber men. Charles Winton has been taking an active interest in the management of the station. David Winton recently was appointed by President Roosevelt as Minister to New Zealand but declined to take the post which was later given to former Secretary of War Patrick J. Hurley. WLOL has been operating since the summer of 1940, using 1,000 watts on 1330 kc. Prime mover in securing the grant of the station from the FCC was Judge Devaney, who was a former Chief Justice of Minnesota State Supreme Court. He originally held two-thirds of the stock, with local theatre interests holding the remainder. Stock of the latter, together with some of that held by Mr. Devaney, was later acquired by purchase by the Winton brothers, giving them 48%. KOL, Seattle, has applied to the FCC for authoi-ity to shift frequency from 1300 kc. to 880 ke. and increase power to 10,000 watts fulltime. It now operates with 1,000 watts night and 5,000 clay. Pabco Paint Series USING radio for the first time in ten years, Paraffine Companies Inc., San Francisco (Pabco paint), on March 14 is scheduled to start The House Next Door, quarter-hour weekly transcribed program on eight Pacific Coast stations. Ann Holden, home economist and decorators from S. & G. Gump's store, each week will visit a different home. They will describe the interiors and exteriors, how they are decorated and give constructive ideas for improvements by decoration. Stations are KPO KFI KFSD KDYL KMJ KFBK KGW KOMO. In addition Paraffine is cooperatively sponsoring a series of transcribed spots on a long list of stations in various sections of the country. Agency is Brisacher, Davis & Staff, San Francisco. Acme Expands List ACME BREWERIES, San Francisco, has augmented its list of stations carrying the five-minute transcribed program Toast to America's Allies. Each broadcast salutes one of the 26 nations pledged in unity to defeat Hitlerism. The format provides for the selection of one of the Allied nations around which a panegyric is built. Agency handling the account is Brisacher, Davis & Staff, San Francisco. The new stations include KPO KGO KQW KHSL KIEM KMJ KYOS KVCV KFBK KVEC KFQD KFAR KGBU KDYL. Approximately 25 stations are being used at present. DEAN SIMMONS LOGGING broadcasting schedules of several stations while recuperating from an auto accident took Dean L. Simmons, timebuyer and radio director of the Mayers Co., Los Angeles into radio. After doing that type of work for the California Intelligence Bureau and W. R. Penney Market Research Corp. from 1934 to 1936, Dean became so sold on the idea that he established his own Radio-Ad Research iService, operating it for three years. He offered a complete log of the activities on all stations in the Southern California area, thereby enabling sponsors to obtain an accurate check on their campaigns. When Dean approached the Mayers Co. in 1939 to interest them in subscribing, agency executives promptly bought it for all their accounts. In that same year, Dean joined Mayers as timebuyer and research director. He was instrumental in instigating the Mayers Co. RBC Service (Rating-BuyingChecking). When Ted Cate, then radio director, left Mayers in 1940, Dean took over his duties. Among accounts he buys time for are Pennzoil Co., Hudson Sales Corp., Dad's Root Beer, Grocers Packing Co., Hollywood Chamber of Commerce, Hoffman Candy Co., Sears, Roebuck & Co. Dean was born in Provo, Utah, Nov. 4, 1911, where he attended grammar and high school. Completing a business course, which included advertising, at Hennegar Business College, Salt Lake City, he struck out on his own in 1929, coming to Los Angeles. He found a job in the advertising department of Schulte United (department stores), remaining for two years. An auto accident near San Diego, Cal., forced him to give up working for the next two years. But during that time the enterprising youth kept his typewriter busy pounding out pulp stories, as well as taking up a mail course in advertising. BILLY EVENSON, member of the Scattergood Baines cast, has the comedy lead in American Sideshoiv. musical revue, which opened at the Chicago Civic Theatre last week. SUCCESS FalstafF, one of the great Saint Louis beers, will be sold for its third straight year through the medium of KWK sporting events. A successful selling year is a logical expectation. ST. LOUIS KWK MUTUAL Page 40 • March 2, 1942 BROADCASTING • Broadcast Advertising