Broadcasting (Jan - June 1942)

TIME SOLD ON CBS REVEALS INCREASE DESPITE the war and priority situation, CBS has sold 5% hours of new time, a net increase over cancellations of 1% hours since Jan. 1, 1942. Of this total, 2 hours have been sold to new CBS clients; 1% hours to sponsors returning to CBS, while sponsors already on the network have brought 1% hours additional. ,New clients are Celanese Corp. of America, General Electric Co., and United Fruit Co. Quaker Oats Co., and B. T. Babbitt Co. have returned to CBS after several years' absence. Increased time has been scheduled in the period since the first of the year by Wm. Wrigley Jr. Co., and Procter & Gamble Co. No. 3 of a Series Nova Scotia Has Canada's Largest Steel Industry PERHAPS the outstanding field for expansion in Nova Scotia is for export industries based on mineral products. Most of the essentials for their profitable development are available in or near the Province. Here, for instance, is located Canada's greatest steel industry, with an annual output of 600,000 tons of steel. Novo Scotia also has Canada's largest coal production, raising over 7,000,000 tons in 1940. In addition there are 52 distinct gypsiferous areas covering 627 square miles and exporting 1,365,460 tons in 1940, mainly in crude form. Nova Scotia's deposits of strategic minerals such as manganese, tungsten, antimony and molybdenum are also noteworthy. Electric power is abundant. Labour is versatile and mainly British stock. Investigatel NOVA SCOTIA Radio Broadcasting Station CHNS HALIFAX, NOVA SCOTIA CANADA U.S.A. Rep.: Joe Weed & Co.-New York City British Drive (Continued from page 12) Navy campaign, has also bought some advertising space." While the article in the Commerce Dept. organ was admittedly based on recent reports on British war advertising, which have noted that the British Government now accounts for approximately 17% of all advertising expenditures in England, it was learned upon inquiry by Broadcasting at the Department of Commerce, that its conclusions were purely the "personal opinion" of its author. The article was not signed, but it was divulged that its author was John H. Morse, chief of the Division of Commercial & Economic Information of the Bureau of Foreign & Domestic Commerce. Mr. Morse formerly was an executive of Buchen Co., Chicago agency. Mr. Morse observed that if a similar proportion of last year's advertising budget in the United States, placed entirely by private enterprise, was made available by the United States Government, it "would mean a fund of approximately $340,000,000 for advertising essential war needs." His article states that his information was derived from direct reports to the Dept. of Commerce, from the British war advertising exhibit of the J. Walter Thompson Co., and from the book Modern Publicity in War, published by Studio Publications, of London and New York. All of the British Government advertising referred to was in non-radio media since England does not have commercial broadcasting. England's Tactics This is how Mr. Morse summarizes the British government campaign : "Empire war aims were handled as a separate, distinct campaign, through every possible medium. The National Savings Campaign was carried on by a National Savings Committee, using every angle of publicity and advertising. Leadership, not dictatorship, was used to float loans of tremendous size. This National Savings Committee THE VOICE OF MISSISSIPPI ma ' Owned and Operated By LAMAR LIFE INSURANCE COMPANY JACKSON, MISSISSIPPI NEW EXECUTIVE STAFF of the Blue Network in San Francisco gather around William Ryan (seated), manager of KGO, the Blue's Bay Area outlet, to discuss new projects. They are (1 to r) : Joan Peterson, chief auditor; Bob Dwan, program director; T. B. Palmer, chief engineer, and Gil Paltridge, manager of sales promotion and publicity. Santa at Last SANTA was willing but his gift bag was late. Early last October listeners of Looie's Time Klock Klub, over KIRO, Seattle, shipped over a ton of gifts to their London Santa, Ken Stofer, peacetime resident of Victoria, B. C, and now in the RAF. But it was the middle of February before Santa Stofer received the clothing and toys scheduled for Christmas delivery. was a special department of the Ministry of Information. "The Food Campaign was conducted by the Ministry of Food; a Road Safety Campaign during blackouts was directed by the Ministry of Transport; a campaign on use of the mails, by the General Post Office; a Fuel Campaign, by the Mines Department of the Board of Trade; a Salvage Campaign, by the Ministry of Supply. At the same time, the Ministry of Agriculture and Fisheries ran a steady stream of appeals on plowing by day and night — on gardening. Audiences Picked "The Ministry of Health & Home Security directed its advertisements at the problems, and their solutions, of home owners; the Ministry of Supply asked for binoculars, iron and steel scrap. The RAF advertised for recruits through the Air Ministry Information Bureau; while the Ministry of Health asked country folk to look after evacuated children. "The Ministry of Food paid for space to ask housewives to read and use the wartime cookery features appearing in newspapers and magazines, to listen to broadcasts about buying, preparing, and cooking food, to attend local demonstrations of cookery and meal planning." HILLMAN OFFERED LOCALLY BY BLUE SECOND series of commentaries to be offered to Blue Network affiliates for local sponsorship has been set up by the Blue to start March 16, Monday through Friday, 7:307:45 p.m. Featured will be William Hillman, currently on leave as European editor of Collier's Magazine to serve on the Board of Economic Warfare in Washington, and Ernest K. Lindley, columnist and chief of the Washington bureau of Newsweek. Along the lines of the former NBC Hillman-Clapper series, the new program will have Hillman covering news abroad and Lindley news at home. First Washington commentary series to be offered by the Blue on a participating basis, Baukhage Talking has been available for local sponsorship since Feb. 16 and now lists a total of 12 sponsors. Featuring H. R. Baukhage, noted Washington correspondent, the series is heard five times weekly at 1 p.m. WRRF Ready to Start; Frank Is Named Manager EXPECTING to go on the air this week, the new WRRF, Washington, N. C, has announced the naming of B. W. Frank, minority stockholder and formerly assistant manager of WEED, Rocky Mount, N. C, as manager of the regional. Bob Wallace, previously of WOLS, Florence, S. C, will be chief engineer. A Wincharger tower has been erected and a Gates transmitter is being installed. AP news service and NBC Thesaurus music! library will be used. Construction permit for WRRF was granted Dec. 3, 1941, to Tar Heel Broadcasting System, Inc., for 1,000 watts on 930 kc. Principals are W. R. Roberson Sr., president of the local Dr. Pepper bottling company, president, 51% stockholder ; Mr. Frank, vice-p resident, 24.5%; W. R. Roberson Jr., secretary-treasurer, 24.5%. Page 50 • March 2, 1942 BROADCASTING • Broadcast Advertising i