Broadcasting (Jan - June 1942)

Page scan 0001128 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1942
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1942)
Leaf #:
0001128
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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Do not By Glanville Openjaw Heisch Poet Laureate of KECA KFI's chief competitor in this area twist the dial, Mother, Yon are tnned to KFI! Any station in the nation Can prepare a presentation With a mess of facts and figures to amaze you. Then can prove in easy stages On a measly eighty pages That their air's the only air that really pays you. Without benefit of Hooper They can show they're super-dooper, And have bagged the listening audience en toto. They can do it v/ithout v/incing In a manner most convincing— With a suaveness that surpasses Mr. Moto. They divide the U. S. Census By their salesmen's expenses Minus local draft board numbers of their clients Times the sets that aren't in use thenPlus their wavelength, and deduce then That their tune-in's on the upgrade. (What a science!). If your sales curve is sagging, WE could show you without bragging That not using KFI is all that ails you. With a "do-or-dial" smile We could prove that KFI'll Cut the mustard where another station fails you. We could roar, and rave, and rant some— We could run high, wide and handsome Through our rivals with our survey* proudly flying. But we'll mind our P's and Q's'n Just remind you in conclusion: It's those KFI results that KEEP 'EM BUYING! 'Guess Hooperparedit? P.S. From the sidewalks of Seattle To the heart of deepest Texas We welcome competition— Especially KMX's. 50,000 WATTS CLEAR CHANNEL Owned and Operated by EARLE C, ANTHONY, INC. LOS AMGELES EDWARD RETRY & CO., Inc. NATIONAL SALES REPRESENTATIVES Page 64 • May 11, 1942 BROADCASTING • Broadcast Advertising