Broadcasting (Jan - June 1942)

Page scan 0001130 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1942
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1942)
Leaf #:
0001130
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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Millions hear Up on the nation's bookshelf goes "Thirteen by Corwin," — the ninth book recently published which took as its text the sustaining^ i^YO^vaim'a of CBS. More and more, publishers are turning to the literature of the air for source material. This may not be a trend. But we think it Avrites this story : the literature of the air has come of age. Day in, day out, the air is full of ''first editions" . . . printed in decibels instead of type, signed by our advertisers and ourselves. CBS sustaining programs alone would fill a five-fool shelf each week. And in any one year, CBS builds for iis millions of listeners a well-stocked, well-balanced librarv. Columbia Broadcasting System ^The italics ore ours, because (he sustaining programs are ours — written an«l prodiicefl uiKler llie siionsursliip <tf (lie roluniliia Hron^Icns) ing System.