Broadcasting (Jan - June 1942)

Page scan 0001139 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1942
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1942)
Leaf #:
0001139
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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Here's a Mem Who Knows His Groceries! George W. King, Executive Secretary of the West Virginia Association of Retail Grocers for the past five years and president of the George W. King Grocery Co. in Charleston, says: "/ probably know more grocers personally than any man in West Virginia. And that's not an exaggerated statement because it's my job to know grocers. On my visits to various grocer association group meetings the subject of radio advertising has frequently arisen. Each discussion ends with the same conclusion — ONLY WCHS has the influence that brings in the customers!" Believe it or not, the West Virginia Association ot Retail Grocers, iounded in 1933. is the fourth largest independent grocers' organization in the United Slates. It is composed of 29 county units, each planned with the specific idea of bringing grocers together in meetings at least once each month for discussions of problems relating to the food industry. In addition to these monthly county meetings, there is a stale convention each year. This year's convention, to be held in Wheeling in October, will be of special significance because of the many industry problems presented by the war. Mr. King edits The West Virginia Merchant, the organization's trade paper, which appears twice monthly. represented by THE BRANHAM COMPANY WGHS Charleston, West Virginia John A. Kennedy, President BROADCASTING • Broadcast Advertising Howard L. Chernoff. Managing Director May 11, 1942 • Page 75