Broadcasting (Jan - June 1942)

CBS NET APPEARS LOWER IN QUARTER INDICATIONS are that business booked by CBS during the second quarter of this year will result in a net income of about $950,000, reports the Wall Street Journal. This would compare with a net after taxes for the first quarter of 1942 amounting to $1,155,062, which was 8.8% under the figure for the same period of 1941 [Broadcasting, May 18]. Expectations are that for the first half of the current year CBS will report net profits of about $2,100,000 or slightly in excess of $1.20 a share on 1,716,277 shares of $2.50 par combined Class A and Class B stocks, the Wall Street Journal states. This would compare with a net income of $2,418,087, or $1.41 a share for the like 1941 period. Lower net in the main refiects the increased tax provisions necessary in the current year. For the first quarter of 1942 CBS reported gross income from sales of $11,449,645 as compared with $10,380,335 for the same period of the preceding year. Net profit for the first quarter of this year dipped to the equivalent of 67 cents a share as compared with adjusted net equal to 73 cents a share for the first quarter of 1941. Indications are that under the average earnings method the excess profits tax credit of CBS this year is about $5,200,000. JANICE JARRATT injects glamour — and plenty of it — • into WOAI's news department as she begins her new series of appearances at the WOAI mike. Miss Jarratt, known as "the most photographed girl in America," culminates a colorful career of commercial modeling and movie work by signing with the San Antonio station to handle its Woman's Page of the Air. She will augment her programs of women's news with interviews of outstanding personalities. In this photo Corwin Riddell, WOAI news chief, beams his pleasure over the acquisition of Miss Jarratt. FOR DENMARK'S oppressed people, Jean Hersholt, leading character in the CBS series, Dr. Christian, sponsored by Chesebrough Mfg. Co., plans to arrange a series of shortwave broadeasts in Danish for the Office of Coordinator of Information. He will leave Hollywood for New York. REACH This motion is a habit in Central New England — the WTAG listening habit. You will find more Central New Englanders tuned to WTAG than to any other spot on the dial — as many as twenty times more. At no fifteen minute period during the twelve hours, 8 A.M. to 8 P.M., does WTAG fail to lead* by a definite margin. * According to all independent surveys WTAG When you Buy Vme Buy An Audience WORCESTER NBC BASIC RED NETWORK EDWARD RETRY & COMPANY, NATIONAL REPRESENTATIVE Owned and operated by The Worcester Telegram-Gazette War on Waste {Continued from page 27) material thrown away, another file would have been made available to the staff. (We recently issued a purchase order for five additional files, but the order was returned unfilled. The same metal used for files has more importance in the manufacture of ships and planes and tanks.) Pamphlet Published Then through the Waste Wardens, we distributed a pamphlet, "WOR's War on Waste". As it was handed out to each staff member it was briefly explained. It told the reasons for the campaign, and contained over 30 specific ways "you can help your country speed the day of Allied victory by saving materials that are of vast importance to our armed forces at home and abroad." Each WOR office was provided with a red, white and blue tray and a red, white and blue keg. This not only created a patriotic display, but served as a constant reminder that waste must be eliminated. The tray is a receptacle for all papers, releases etc. that can be used again. The keg is for rubber bands, clips, erasers, typewriter ribbons and a host of miscellaneous items. Each day the contents of the tray and keg are collected by a page boy, brought into the mail room stock room and are sorted. The recaptured paper is cut into standard size and made into scratch pads, all other items are returned to the main stock and supply room. WOR's 50,000-watt transmitter at Carteret, N. J., is also doing its share in the war on waste. They have found that the follow ing factors enter into the length of a tube's life — 1, filament voltage; 2, plate voltage, residual gases; 3, fatigue of metal parts; 4, heating and cooling cycles; 5, efficiency of cooling system; 6, efficiency of transmitter, maintenance and associated protective relays; 7, care of spares and tubes in storage. Standard Method Proper precaution must be taken with each of these factors. Plotting a standard system of procedure for each will eliminate many of the abuses which may cause tubes to burn out or become inoperative before their useful life is run. At the WOR transmitter, by reducing filament voltage 2%% the increase in life expectancy of a tube (tungsten filament) is 4,100 hours. Since WOR's War on Waste has begun, the results have been noteworthy. Three metal files have been emptied and are now for staff use; staples are being used instead of clips, saving a great amount of metal; and most important not a single case of breakage or damage has been reported. We are all dependent on our mechanical equipment for our jobs, and much of it can no longer be replaced. If our present rate keeps up we will save yearly — 60,000 clips, 6,000 carbon sheets, 3,600 stencils, 15,000 rubber bands, 7,500 pencils and many other miscellaneous office routine items. 2,000 of Dinah Shore TO AMERICAN troops throughout the world, Bristol-Myers Co., New York, is sending 2,000 recordings of the May 29 program of the BLUB series, Songs hy Dinah Shore, aired by the company on behalf of Mum. Agency is Pedlar & Ryan, New York. A NEW mm CHANNEL T& NEW Yom's euyiN6 MiLimiis THE VOICE OF LnERTY OFFICES; 846 Flatbush Ave., Brooklyn, N. Y. Page 40 • June i, 1942 BROADCASTING • Broadcast Advertising