Broadcasting (Jan - June 1942)

JOSEPH E. LOWES Jr., former account executive of RuthrauSE & Ryan, New York, whei-e he handled some radio publicity and some new business ' contact work, has been appointed advertising director of Fairchild Engine & Aviation Corp., New York. George Huhn, also an account executive and in the radio department of R&R, ' will take over the New York State . Savings Bank account, formerly handled by Mr. Lowes. SPITZ & WEBB, Empire Bldg., Syracuse, has been formed by William Spitz, formerly of William Spitz Adv., Syracuse, and Stephen Webb, previ1; ously with WAGE in that city. Rose' mary Maroni has been appointed space ' and time buyer for the new agency. ; EDWARD L. BAUMILLER, former' ly of McCann-Erickson, has joined ( Pedlar & Ryan as assistant media director. GORDON SCHONFARBBR & Assoc. ' Inc., is the new corporate name of Lanphier & Schonfarber, Providence, I R. I. Lawrence Lanpher has with, drawn to accept a civil service position. Personnel, address and accounts of the firm remain the same. ' WM. C. STANNARD, account execu' tive of J. Walter Thompson Co., Montreal, has been re-elected president of the Advertising & Sales Executives Club for a second term. ROBERT tE. ZIMMERMAN, for eight years account executive of Beaumont, Heller & Sperling, Reading, Pa.. •■ agency, has enlisted in the Navy and is stationed at Baltimore. MEL ROACH, production manager of Allied Adv. Agencies, Los Angeles, has joined the Army. DON STAUFFER. recently appointed radio director of Ruthrauff & Ryan, has returned to New York after several weeks in Hollywood. EDWARD L. BAUMILLER, formerly of McCann-Brickson, New York, has joined Pedlar & Ryan, New York, as assistant media director. ROBERT DENNIS, head of Robert F. Dennis Inc., Los Angeles agency, is the father of a boy born May 20. LLOYD'S Adv., Los Angeles, has been discontinued. Dyke at AFA Meet KEN R. DYKE, on leave from his position of director of promotion for NBC to serve as chief liaison officer of the advertising division of the Office of Facts & Figures, will speak at the conference on advertising club activities to be held during the 38th annual convention of the Advertising Federation of America, in New York, June 22-25. Other new speakers announced by the AFA include Dr. Miller McClintock, managing director, Advertising Council, and Walter J. Weir, Lord & Thomas vice-president in charge of copy. Lowell Thomas, commentator, will be quizmaster of a panel discussion on "How we are meeting our wartime advertising and selling problems," with John P. Cunningham, vice-president, Newell-Emmett Co., and William H. Howard, executive vice-president, R. H. Macy & Co. Fred Henry Ralston FRED HENRY RALSTON, 73, formerly head of the F. H. Ralston Adv. Agency in Chicago, and advertising manager of the Butterick publications for 25 years, died May 24 in Coral Gables, Fla. At other times in his career, he was editor of the Chicago <H erald-Examincr and also published 18 farm journals. He was the first to use color in farm publication advertising. B & B Advances Pooler CHARLES A. POOLER has been named research head of Benton & Bowles, New York, succeeding John L. Bogart, recently elected vice-president of Standard Brands, New York, it was announced last week. A graduate of Dartmouth College and the Tuck School of Business Administration, Mr. Pooler was with the market research division of Lever Bros. Co., Cambridge, for ten years. From 194041 he was director of research for the Ward Wheelock agency, coming to Benton & Bowles about a year ago. Y & R Loses Four FOUR MEMBERS of the radio department of Young & Rubicam, New York, ate leaving this month for the armed forces or war work, and Harmon Nelson, Y&R producer, is expecting to leave the agency sometime this summer for similar reasons. Those definitely slated to go are Robert Lee, assistant producer, who has enlisted in the RAF; Tom Wright of the radio publicity department, who has been drafted, as has Donald Severin of the radio traffic division; Tom Lane, radio contact department, who will work in Washington with Vincent Callahan in the Treasury Dept. STERLING PRODUCTS, New York, end its subsidiary, Vita-Ray Corp.. have been ordei-ed by the Federal Trade Commission to cease certain representations in the sale of their cosmetics. Order directs that adverrisements cease representing respondent's cosmetic creams and oils as having beneficial value due to vitamin conlrnt. Record Ruler HANDY memento of the recent NAB convention in Cleveland is the record-a-rule which was distributed by WGAR-WJR in that city. The celluloid rule is calibrated for the timing of vertical and lateral recordings, at speeds of 33 or 78 r.p.m. Suggested by an announcer and developed by the WGAR control staff, the station's chief engineer, R. Morris Pierce, claims it to be accurate within 0.5%. NEWS POWER \i In Canada's Pacific Coast I Area There's a 20% PreferI ence for CJOR News! 8 Vancouver— B. C. Nat. Rep.: U J. H. McGillvra (US) ^ H. N. Stpvin (Canada) P 600 KC 1000 Watts No Chances Taken TO GUARD against interruptions by nature during the broadcast of Report to the Nation, May 26, on NBC, from the Government's Japanese relocation project near Parker, Ariz., a soldier was posted every quarter-mile along 20 miles of U. S. Army Signal Corps telephone lines carrying the broadcast. Wind and sandstorms have been known to break the Signal Corps lines in that area. TABLES TURNED as Brig.-Gen. Lewis B. Hershey, director of the Selective Service System, was drafted as first honorary member of the USO's Star Spangled Network, a servicemen's system of wired radio studios set up in camp areas for soldier recreation. Witnessing Gen. Hershey affix his signature are (1 to r) : Neville Miller, NAB president; Jeanne Chavin, of the USO; Martin H. Work, radio consultant for the National Catholic Community Service. ASSOCIATED PRESS NEWS EVERY DAYLIGHT HOUR ON A CLEAR CHANNEL WYTHE WILLIAMS, news analyst and foreign correspondent, will start a thriee-weelvly program on WHN, New Yorlc, June 1, on a sustaining basis. Williams was to start on WHN May 18 but has been detained in Easton, Pa., by his mother's illness. His new series of Sunday programs on MBS has been originating from WEST, Easton. Nat. Reps.: JOSEPH HtHSHEY MtGlLlVWl Boston Hep.: BER.THA 8ANNAN J WHAM SERVES THE WAR NEEDS OF 43 COUNTIES WHAMland's war workers — working 24 hours a day — in Rochester and in all of the cities and towns of WHAM's primary area 43 counties — are loyal WHAM listeners. To serve them — to give them the news and the entertainment that helps inspire greater war production — WHAM is working 24 hours a day. If you have a message for these men and WHAM ROCHESTER, N. Y. women of WHAMland's industrial front — or for the farmers on WHAMland's 140,518 farms — you can reach them best — and most economically — via WHAM's 50,000 watt, clear channel signal. WHAM gives you complete coverage of this busy and prosperous 43 county area at approximately one-third the cost of localized coverage of the same area. National Representatives: GEORGE P. HOLLINGBERY CO. 50,000 Watts . . . Clear Channel . . . Full Time . . . AfTiliated with the Red Network of the N.B.C. and The Blue Network, Inc. i BROADCASTING • Broadcast Advertising June I, 1942 • Page 41