Broadcasting (Jan - June 1942)

r CREATING Amicizia Freindshaft Przyjazn Amistad Freundschaft 1 FRIENDSHIP is spelled differently in every language but 5,000,000* listeners in griioter New York have learned to identify WBNX as the FRIENDLY VOICE of their own tongue. All of which adds up to proven soles satisfaction for national and regional advertisers in the world's richest market. For effective yet economical coverage of metropolitan New York, WBNX is an outstanding value. Over 70% of New York's population is foreign born or of foreign parentage. Winner of the PEABODY CITATION for Public Ser vice to Foreign Language Groups. J Dr. Brinkley (Continued from page 16) which retailed from $2 to $8 and which he admitted in testimony before the Radio Commission comprised chiefly simple purgatives. Born in 1885 at Beta, N. C, he was for a time a telegraph operator and in 1908 entered the Bennet Medical College in Chicago. He left that school in 1911 without having been graduated, and there always was some question as to his right to the title of medical practitioner. His first known diploma came in 1915 from the Electric Medical School, Kansas City, whose diplomas were not recognized by 40 of the 48 States. However, in 1915 he secured a license to practice in Arkansas, Tennessee and Kansas. He also claimed to have been a graduate of the University of Pavia, in Italy, but the records disclose that this school had annulled the degree it had given him. He founded KFKB in the 20's and operated it largely as a mouthpiece for his hospital, where he specialized in the alleged implanting of sex glands of goats in the human body. At his Radio Commission hearing, he produced numerous witnesses to testify that they had achieved "results" from his operations. He plugged both the hospital and the prescriptions over the air, which led him into bitter battle with the American Medical Assn. and the Kansas City Star, which were the prime movers in securing the hearing in Washington resulting in the withholding of his license in 1930. That year the Kansas State Medical Board also revoked his license to practice. Ran for Governor Thereupon he ran for governor on a vindication platform, polling 183,000 votes but failing of the Republication nomination. He ran again in 1932 as an independent, received 244,607 votes and claimed an honest count would have shown him the victor. In 1934 he made a poor showing. At the height of his career. Dr. Brinkley owned three yachts, one of which was the palatial John R. Brinkley II, which reputedly cost $1,000 a day to operate and carried a crew of 25. It is estimated that his personal income at one time was more than a million dollars a year, but in recent years his fortunes began to dwindle. However, he clung to his palatial home at Del Rio and to life insurance policies which were said to be valued at $350,000. KMBC of Kansas City 5000 watts • CBS • Arthur B. Church, President DOROTHY PARSONS ARMED with a shorthand pad, a BA from the U of Wisconsin, and a determination to get into advertising, Dorothy Parsons, time and spacebuyer of Mitchell-Faust, Chicago, landed a job with the agency six years ago. Stenographically speaking. Miss Parsons gained a first hand knowledge of what makes radio run as agency amanuensis in charge of typing radio scripts and commercial copy. The responsibility for the scripts and copy arriving at the stations at the specified dates was also assigned to her. Then came some valuable experience in copy writing for Holeproof Hosiery, Chris Hansen Labs and Lake Shore Honey accounts. Three years ago she was appointed head of space and timebuying activities of the agency. Chicago born, Miss Parsons moved with the family to Newark, where she attended high school and first year of college. A depression year graduate of U of Wisconsin, where she majored in English, Miss Parsons served her business apprenticeship with the Atlantic Refining Co., of Newark, before returning to her home town. Miss Parsons directs placement of spot and programs for Peter Hand Brewery Co. (Meister Brau), Hamm Brewing (Hamm's beer), Chris Hansen's Laboratory ("Junket" food products), Stark Brothers Nurseries (fruit trees). General Baking Co. (Bond Bread), National Distillers (S J wine). Blue Program Approved For Disc Distribution WAR PRODUCTION BOARD'S series on the BLUE, Three Thirds of a Nation, is now available to stations throughout the country on transcriptions, which may be scheduled on any night other than Wednesday, the evening of the live broadcast. This was announced last week by Bernard Schoenfeld, WPB radio director, who stated that any station wanting to carry the series can have pressings from the first program of April 22 through the rest of the series by addressing their requests to Miss La Verne Shedlove, Radio Section, WPB, Tempo R, Room 2735, Washington, D. C. Mark Woods, president of the Blue, has given permission for this distribution. Of the show itself, Mr. Woods wrote: "I think it is a splendid vehicle in clearly demonstrating the problem and a story that must be told if proper results are to be forthcoming. I am, therefore, in entire sympathy with you in that this program should receive the widest distribution and I have no objections whatever to it being released in any city in addition to its release over the Blue Network stations." MBS British Series IN COOPERATION with the BBC, Mutual has started a series of special shortwave programs titled Stars d Stripes in Britain, to bring American listeners a colorful and timely picture of the activities and daily habits of our armed forces in England, Scotland and Northern Ireland. With Ben Lyon and Bebe Daniels, noted American film stars now in Britain, as m.c.'s, the program is recorded in London by the BBC from selected pickups made at various points in the British Isles. Series is heard Sundays, 7:30-8 p.m. (BWT), and in the New York area, on WOR, 9-9:30 p.m. (EWT). BILL STERN, NBC sportscaster, is writing a story, scheduled for publication in Liberty Magazine, on Ann Corio, strip-tease beauty, and her juvenile baseball team, the Hartford Red Sox. WCHSI CHARLESTON W. VA. 5,000 N 580 CBS WBNX 5000 Watts FOR OFFENSE-, FOR DEFENSE fftVg^j^^ ^ Ask your Agency to ask the Colonel! 1^' FREE Cf PETERS. Inc., National Representatives Page 42 • June 1, 1942 BROADCASTING • Broadcast Advertising