Broadcasting (Jan - June 1942)

NORWICH PHARMACAL Co., Norwich, N. Y., to Export Adv. Agency, New York, to handle export advertising for Unguentine & Pepto Bismol in Latin American market. Account executive : R. H. Otto. HOUSE OF HOLLYWOOD, Los Angeles (cosmetics), to Eugen F. Rouse & Co., Los Angeles; account executive: David R. Fenwick, using radio, newspapers and magazines. MEM INC., New York, to Lee Sohn Adv., New York, using newspapers and magazines. Account executive: Lee Sohn. PARR VITAMIN Co., Chicago, to United Adv. Cos., Chicago, using radio and newspapers. MERRITT CHEMICAL Co., Greensboro, N. C. (foot powder), to Redfield-Johnstone, J New York, using Southern newspapers now and radio contemplated. ' INTERCONTINENTAL Audio-Video Corp., New York, to S. Duane Lyon, New York, for advertising of "study discs" prepared for use in educational institutions. LEHN & FINK PRODUCTS Corp., New York, to Wm. Esty & Co., New York, for Etiquet Deodorant. No plans made as yet. NOXON Inc., Long Island City, N. Y. (metal polish), to Raymond Spector, New York. DR. L. D. McGEAR Medicine Co., St. Louis, to Simmonds & Simmonds Inc., Chicago. CANADA PERFORMS WIDER RADIO ROLE THAT the Canadian Broadcasting Corp. is playing a growing international role, was told the Parliamentary Committee on Radio Broadcasting at a recent Ottawa sitting. National War Services Minister J. Thorson told the committee the CBC had sent its engineers to Brazzaville, French Equatorial Africa, recently at the request of the Free French Committee to supervise the installation of a high-power shortwave station. Also the CBC program department is now preparing feature broadcasts to be shortwaved to Argentina as part of the work of the Canada-Argentina Institute of Cultural Relations. CBC net commercial revenue for 1942 was estimated at $950,000, the Parliamentary Committee was told. Net commercial revenue has gradually increased from $563,770 in 1939, $665,401 in 1940, $841,908 in 1941. The Minister assured the committee that the CBC could not provide its national service without commercial revenue, with only revenue from annual listener license fees. He also told the committee that in public service broadcasts the CBC and its own stations had contributed time with a commercial value of $550,000 during the 1941 fiscal year. The privately-owned stations estimate through the Canadian Assn. of Broadcasters that in the same period they had contributed to public service broadcasts $760,000 in commercial time value. Aldrich Liked AMERICAN soldiers stationed in Bermuda have voted The Aldrich Family on NBC as their favorite Thursday evening radio program, according to Bermuda Base Command News. Sponsored by General Foods Corp., New York, for Postum, the show is one of a group of NBC commercials now being shortwaved to American troops abroad. Young & Rubicam, New York, handles the account. Signed for Films ROY ACUFF and his Smoky Mountain Boys, featured on the weekly NBC Grand 01' Opry, sponsored by R. J. Reynolds Tobacco Co., has been signed for a spot in the Republic film, "Hi, Neighbor". Isobel Randolph, who portrays Mrs. Uppington on the weekly NBC Fibber McGee & Molly show, sponsored by S. C. Johnson & Son, has been contracted to play that role in the RKO film, "All For Fun". Ginny Sims, featured vocalist on the CBS Bob Burns Show, sponsored by Campbell Soup Co., has been signed for a leading role in the RKO picture, "Grand Canyon". W BECAUSE OF RADIO RKO Film With Air Talent Hits High Figure WITH THE FILM expected to reach a gross of $1,300,000, most profitable RKO Radio Pictures Inc. release for the 1941-42 year will be "Look Who's Laughing", which stars Fibber McGee & Molly (Jim and Marian Jordan), and Edgar Bergen. Popularity of the radio stars with dialers is regarded as reason for the pictures terriffic gross. Harold Peary, star of the weekly NBC Great Gildersleeve, sponsored by Kraft Cheese Co. for Parkay, has been signed for a major role in the RKO musical, "Sweet and Hot", which goes into production during early June. Peary, who appears in the film, "Look Who's Laughing", is also contracted by the studio for a part in "All For Fun". Latter film will star Fibber McGee & Molly, as well as Bergen, and goes into production following "Sweet and Hot". Counting on the radio following of Lum & Abner, sponsored by Miles Labs, on NBC and BLUE stations, RKO is now releasing the film "Bashful Bachelor", which features the comics, Chester Lauck and Norris Goff. Radio Executives Club Holds Final Luncheon FINAL MEETING of the season was held May 27 by the Radio Executives Club of New York at the Hotel Lexington, with Tom Lynch, Wm. Esty & Co., taking over as the newly-elected president from John Hymes, Lord & Thomas, former president. Members of the club heard a report from Treasurer Peggy Stone, Spot Sales, and the annual report was read by Secretary Bill Wilson, Wm. Rambeau Co. A new way in which the club will help in the emergency was Introduced by Mr. Hymes, who asked for contributions from the members so that the club could "adopt a pilot". Entertainment at the last meeting of the season was supplied by Bob Byron, whistling pianist Outof-town guests were David Jones, WLAW, Lawrence, and A. N. Armstrong Jr., WCOP, Boston. WIBX, Utica, has adopted the practice of reading a 15-seeond summary of major war developments before the closing commercial on 15-minute newscasts for the benefit of listeners who tuned in late. WITH A FUTURE Let Your Sales In Wichita, Kansas! Today — Wichita offers you the richest boom area in the Southwest. An area currently listed by a leading business magazine as one of the country's most promising sales territories ! For Tomorrow — In the peace years to come — Wichita offers you solid plans for a solid future. A great new peacetime aircraft area — surrounded with basic wealth in oil, wheat and livestock. KFH offers you the means of reaching this area. KFH is the dominant radio station in this market — and the only full-time 5,000 watter in the state ! Meet Tommy Eaton of Wichita, Kansas. Age, 26 months. He's a real "Boom Baby," born in boom times, in a great boom area. His dad is an engineer at Beech Aircraft Corp. CALL ANY Marcus Studios Photo That Selling Station In Kansas' Biggest, Richest Market KFH WICHITA CBS 5000 Watts Day and Night EDWARD PETRY OFFICE in the DETROIT AREA |k lATIONAL war-building program is bringing thousands of new people and even greater buying power to this, America's Third Market. We sell this area at the lowest per person cost. Get the first-hand facts on CKLW— NOW! BROADCASTING • Broadcast Advertising June 1, 1942 • Page 47