Broadcasting (July - Dec 1942)

Page scan 00031 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1942
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1942)
Leaf #:
00031
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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Showmanship can be merely spectacular, or it can be spectacularly successful. At KNX it is successful— iot KNX showmanship builds audiences that pay dividends to Southern California advertisers. Examples? KUDOS FROM BILLBOARD... Billboard's award for the outstanding piece of radio station exploitation in 1941 went to KNX, for having streets in a war housing project named for its programs and stars . . . KNX, too, was first in Southern California to inaugurate an all-night schedule of balanced radio for night war-workers. CONGRATULATIONS JUNIOR! Recently the presentation of more than 1500 model planes, by their schoolboy builders to U. S. Navy officials for use in pilot training, was broadcast to the nation with elaborate ceremonies from the forecourt of KNX . . . Such special events broadcasts, developed by KNX, are frequently so important that they go coast-to-coast over CBS. KNX's dealer service, moreover, is showmanship that goes all the way to the dealer's counter. It, too, is part of the spectacularly successful showmanship that year after year helps to make KNX the favorite sales medium for Southern California advertisers —those who demand cash register results. 50,000 WATTS • LOS ANGELES |\ COLUMBIA'S STATION FOR ALL SOUTHERN CALIFORNIA • Owned and operated by the Columbia Broadcasting System • Represented nationally by Radio Sales: New York, Chicago, St. Louis, Charlotte, San Francisco