Broadcasting (July - Dec 1942)

Record Details:

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Showmanship can be merely spectacular, or it can be spectacularly successful. At KNX it is successful— iot KNX showmanship builds audiences that pay dividends to Southern California advertisers. Examples? KUDOS FROM BILLBOARD... Billboard's award for the outstanding piece of radio station exploitation in 1941 went to KNX, for having streets in a war housing project named for its programs and stars . . . KNX, too, was first in Southern California to inaugurate an all-night schedule of balanced radio for night war-workers. CONGRATULATIONS JUNIOR! Recently the presentation of more than 1500 model planes, by their schoolboy builders to U. S. Navy officials for use in pilot training, was broadcast to the nation with elaborate ceremonies from the forecourt of KNX . . . Such special events broadcasts, developed by KNX, are frequently so important that they go coast-to-coast over CBS. KNX's dealer service, moreover, is showmanship that goes all the way to the dealer's counter. It, too, is part of the spectacularly successful showmanship that year after year helps to make KNX the favorite sales medium for Southern California advertisers —those who demand cash register results. 50,000 WATTS • LOS ANGELES |\ COLUMBIA'S STATION FOR ALL SOUTHERN CALIFORNIA • Owned and operated by the Columbia Broadcasting System • Represented nationally by Radio Sales: New York, Chicago, St. Louis, Charlotte, San Francisco