Broadcasting (July - Dec 1942)

60 Stations Belong To Canadian Body CAB Has All but 14 Enrolled; Survey Committee Named SIXTY OF Canada's 74 privatelyowned broadcasting stations are now members of the Canadian Assn. of Broadcasters. Applications from CFOS, Owen Sound, Ont., and CHPS, Parry Sound, Ont., were approved at the recent meeting of the directors of the CAB at Toronto. A committee on surveys has been established by the CAB, advertising agencies and advertisers. Chairman of the committee is Walter Brown, of Canadian Business Research Foundation, Montreal. The CAB is represented by Henry Gooderham, CKCL, Toronto, and Jack Cooke, CKGB, Timmins, Ont. The Assn. of Canadian Advertisers has as representatives Lou Phenner of Canadian Cellucotton Products, Montreal, and W. D. Beach of Lever Bros., Toronto, The Canadian Assn. of Advertising Agencies has Adrian Head of J. Walter Thompson Co., Toronto, and Ray Barford, of J. J. Gibbons Ltd., Toronto, on the committee. Code Study A code committee was reestablished by the CAB at its recent directors meeting to study program structures and broadcast advertising practices with a view to recommending a code of ethics governing broadcast advertising practices at the next annual meeting. The committee has not yet been named but will consist of five CAB members. CAB member stations have been urged to refer all requests for free time, except those of a purely local nature, to the headquarters of the CAB at Toronto. Government departments and national organizations requesting free time from Canadian stations are being advised to make all their requests through the CAB, except for local community activities and national network time. In regard to recruiting, local stations are left to use their own judgment as to whether or not they will accept payment for local military recruiting campaigns, military authorities not using radio "because they felt it was unfair to use such services without payment when they were using otheir media and paying for the use." STATE RADIO CENSUS TABLES Previously Released by U. S. Census Bureau With Dates of Publication in Broadcasting Tomlinson's Pact EDWARD TOMLINSON, BLUE authority on Inter-American affairs, in signing a 52-week contract with the network for a continuation of his broadcasts, has added a quarter-hour period, Sunday, 6:45 p.m. to his schedule of analyses of hemispheric and inter-American news. Currently heard on BLUE Saturday, 6:45-7 p.m., and as one of the regular contributors on Weekly War Journal, Sunday, 7-7:30 p.m., Tomlinson will be heard in the new niche starting July 19. New Hampshire — March 16 Vermont — March 16 Nevada — March 16 Wyoming — April 13 Montana — May 11 Idaho — May 11 Maine — May 25 Arizona — June 2 Delaware — June 1 North Dakota — June 8 Utah — June 8 New Mexico — June 15 Nebraska — June 15 Oklahoma — June 15 Mississippi — June 22 Colorado — June 29 Tennessee — June 29 Iowa — June 29 Rhode Island — June 29 South Dakota — June 29 NOTE: Number of Occupied Dwelling Units as reported by Census Bureau in advance releases. Percent radio-equipped calculated by NAB Research .Dept. from Series H-7 Bulletin following the Census Bureau practice. Number of radio units, or radio homes, estimated by applying percent ownership to those units not answering radio question and adding such to those reporting radio. NBC INTER-AMERICAN COLLEGE Permanent Institution to Be Launched Soon, ^Supplementing University Courses By STERLING FISHER Director, NBC Inter-American University of the Air AFTER a long period of preparation, the NBC Inter-American University of the Air, a permanent institution dedicated to the promotion of mutual understanding and good will among all the people of the Americas, is ready to emerge into the spheres of broadcasting and public utilization. The scope of its proposed activities is visible in the fact that it will offer regular radio supplementation to college courses in 22 nations simultaneously. Concepts of Freedom Its first series in the United States, Lands of the Free, will be launched on NBC July 6 in the evening period 10:30-11 following the inaugural broadcast June 28. This special broadcast featured short addresses by such noted statesmen and educators as Dr. Don Ezquiel Padilla, Mexican Secretary of State; Dr. Don Luis Quintanilla, Mexican Minister to the United States; A. A. Berle, assistant Secretary of State, and J. T. Thorsen, Minister of War Services for the Dominion of Canada. Dr. James Rowland Angell, NBC public service counselor and president emeritus of Yale U, gave an account of the origin of the University of the Air and its objectives. The historical series. Lands of the Free, will seek not merely to trace the history of the Western Hemisphere through a succession of dates, wars and heroes, but will put focus for the first time upon the development throughout the Americas of the concepts and operations of freedom in its widely varying manifestations, from the town meeting of New England and the United States Bill of Rights, to the first representative election in the New World— the Cabildo in Asuncion, Paraguay, in 1539. Within a few weeks after this historical series has been tested out, it is expected that the musical series New World Music will be ready to take its place on the air throughout the nations of this Hemisphere that may desire to make use of it. Local Groups The rapidly expanding plans of the Inter-American University of the Air do not confine themselves, however, to the airwaves alone. The institution, under the distinguished guidance of more than two score leaders of inter-American culture and education, is seeking every proper parallel means through which it may make the most rapid and powerful possible contributions to understanding among the peoples in the Americas. To achieve this purpose, it is working out methods of utilizing these radio "courses" not only as the basis for assigned listening by college students of history, music, geography, science, and the like, but also of giving them maximum utility for many other groups throughout the nations that are concerned with inter-American affairs. The latter are well represented by the nationwide Commission to Study the Organization of Peace, which has announced the adoption of the series Lands of the Free as the official study project for its thousands of local organized groups throughout the United States, which are making a survey of the problems of post-war organization. Each broadcast of this first series as well as subsequent ones will not only be presented on NBC's domestic network of 134 stations, but also will be translated into Spanish and Portuguese for transcription purposes in the Latin American republics by the 124 stations affiliated with the NBC Pan American network. The programs also will be offered to the CBC. Another parallel project of great scope and general public interest is the Institute of Inter-American Relations, now in process of being organized by the Inter-American University of the Air in Cooperation with Columbia U. Tentative features of this Institute which will be open to a limited number of students of inter-American affairs on the payment of a nominal fee, will be: (1) Demonstrations of the broadcasting and college class utilization of the series Lands of the Free, and New-World Music. (2) Lectures by eminent authorities of this and other American nations covering such fields as: history, geography, art, the theatre, languages, literature, radio broadcasting, and public health. (3) Pan-American art exhibits and colored motion pictures of inter-American educational subjects. (4) InterAmerican commercial and educational exhibits. (5) Demonstration broadcasting of the programs on the NBC shortwave international stations. (6) Demonstrations of television broadcasting in the NBC studios. (7) A special week-long musical entertainment feature in Radio City Music Hall, New York, based upon one of the broadcasts of the InterAmerican University series New World Music. (8) Concurrent, one-day, similar institutes to be held at some other universities in the United States, and possibly also at a few selected universities in Latin-American nations, with all the institutes sharing their leading features, for that day, with each other and with the general public through radio. (9) Concurrent meetings in New York, under the Institute's auspices, of other groups and organizations interested in inter-American affairs. Publications Used A wide variety of publications are being specially prepared and made available in connection with the broadcasts of the Inter-American University of the Air, in order to increase their usefulness both to students and the general audience. The remarkably comprehensive social-historical geography, Latin America, by Preston E. James, has been adopted as an official reference book for the senes Lands of the Free. It contains a special prefatory note by Dr. Angell regarding its utilization in connection with the broadcasts. Published by the Lothrop Lee & Shepard Co., it contains nearly 1,000 pages including copious illustrations. The C. S. Hammond Co. World Atlas has also been officially adopted for map reference purposes. To provide detailed advance information about programs and suggestions for their use in gi'oup and class listening, the Odyssey Press is issuing a "Listener's Aid for Lands of the Free", which the company is making available at 25c a copy to cover costs. Listeners will undoubtedly get the greatest enjoyment and benefit from the broadcasts by supplementing them with references to these special publications. Page 24 • July 6, 1942 BROADCASTING • Broadcast Advertising