Broadcasting (July - Dec 1942)

Page scan 00033 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1942
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1942)
Leaf #:
00033
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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XXI. CENSUS OF RADIO HOMES IN THE STATE OF OREGON Number of Occupied Dwelling Units, Percent Radio Equipped and Number of Dwellings having Radios by Counties and Cities of 25,000 or More Population Urban, Rural-Nonfarm and Rural-farm: 1940 All Units Urban Units Rural-Nonfarm Units Rural-Farm Units county % Radio % /o /o Units Radio Units Units Radio Units Units Radio Units Units Radio Units ^aKer 5 406 83 4 525 2 838 87 2 488 1 225 78 2 958 343 80 3 1 079 5!669 87 g 4! 978 2! 726 94 g 2^585 l!l66 85^9 1,001 777 l!392 17,669 88 9 15.704 1,977 93 9 1,856 9,320 91.3 8,507 g 372 83.8 5,341 7 605 88 6 746 4 328 91 3 957 2 382 86 4 2 059 895 81 6 730 Columbia 5*240 86 5 5 399 1 309 95 6 1 251 2 706 86 4 2 ' 337 2 225 81 4 1 811 Coos 10 177 84 5 8 601 4 185 91 3 821 3 732 81 0 3 021 2 260 77 8 1 759 Crook l!585 83 l!320 '977 85'.7 '837 608 79^5 '483 Curry . 1,412 72 g 1,027 950 72.3 687 462 73.7 340 5 543 86 Q 4 770 2 973 92 2 747 1 394 81 9 1 141 176 75 0 882 Douglas 7 872 82 9 6 526 1 588 92 7 1 472 3 277 80 4 2 636 3 007 80 4 2 418 ri-illinm 815 83 677 478 86 1 411 337 79 0 266 Grant 1,931 83 2 1,607 1,297 81^9 1,063 634 85!8 544 1,630 82 1,341 '84i 86 '736 316 81.9 259 473 74.5 352 3 408 88 g 3 025 1 000 92 •J 927 831 84 7 704 577 88 4 1 394 Jackson 11 396 87 0 9 916 5^279 92 2 4 866 3 177 82 0 2 606 2 940 83 1 2 444 T ff 630 76 3 481 355 80 1 284 275 71 7 197 5,320 78 4,170 l!985 85 1^766 1,352 68^8 931 983 77.6 1,539 11,977 87 g 10,499 5,056 91 3 4,614 5,023 85.3 4,285 898 84.3 1,600 1 , 926 81 1 563 1 345 83 2 1 118 581 76 6 445 Lane 20 922 87 18 ' 295 8 591 93 8 019 7 131 84 5 6 029 5 200 81 7 4 247 T .1 n rt 4 , 711 76 8 3 619 3 577 80 5 2 880 1 134 65.2 739 9 ] 135 82 0 7 494 2 733 9i 5 2 501 2 ' 498 80 6 2 013 3 904 76 3 2 980 A^Jil ViPiir 5!l96 79 2 4,117 1 ', 001 87 2 '873 l!385 79^9 l!l07 2 810 76 A 2 437 20,862 90 4 18,866 9,838 93 4 9,186 4,984 89.5 4,459 6 040 86.4 5.221 Art 1,243 82 6 1,026 613 85.5 524 630 79.7 502 Multnomah 117,267 93 8 110,049 102,063 93 9 95,849 12,521 94.8 11,872 2 683 86.8 2,328 Polk 5,867 84 3 4,950 1,084 91 8 995 2,346 87.0 2,041 2 437 78.5 1,914 Sherman 747 87 4 653 358 89.1 319 389 86.0 334 Tillamook 3,714 84 9 3,152 860 96 4 '778 1,742 84.1 1,465 1 112 81.8 909 Umatilla 7,451 85 0 6,334 2,877 90 2 2,143 2,337 83.9 1.962 2 737 81.4 2,229 Union 5,316 87 2 4,638 2,480 89 5 2,221 1,483 87.8 1.302 1 353 82.4 1.115 WaUowa 2,172 83 5 1,814 1,091 87.6 956 1 081 79.4 858 4,017 84 9 3,410 2^651 91 4 l!875 829 78.5 651 1 137 77.7 884 11,890 86 9 10,331 1,228 90 .9 1,117 5,656 88.0 4,976 5 006 84.7 4,238 Wheeler 888 77 3 684 570 80.6 459 318 70.7 225 YamhiU 7,883 87 8 6,919 2!i69 93 5 2,028 2,243 87.0 1,951 3 ,471 84.7 2,940 State Total. . . 337,492 88 7 299,226 172 , 560 93 .1 160,599 98,667 86.0 79,811 72,265 81.4 58,816 Cities of 25,000 Or More Population % Radio City Units Radio Units Portland 102,063 93.9 95,849 Salem 8,901 93.5 8,321 Keep (sales) Growing With KGW "The Key to the Great West" The anticipatory buying boom has levelled off — you've got to go out looking for sales now — and here's the place to find them! Portland ranks second among U. S. cities of 400,000 or over in percentage of payroll increases. Paced by the shipbuilding industry, the entire Portland area is more prosperous than ever before. People here have money to spend — lots of it. Tell 'em about the things you have to sell over KGW! KGW Portland, Oregon 5,000 watts • 620 kilocycles NBC Red Network Represented Nationally by EDWARD PETRY & CO., INC. ON THE BEAM! KEX **The Voice of the Oregon Country" KEX is the only outlet in this busy, thriving, prosperous area carrying a full schedule of BLUE NETWORK programs. KEX is "going places" with the BLUE and that means that a lot of choice spots are available on KEX between established audience programs. Get in touch with the nearest Raymer office, or wire for availabilities. KEX Portland, Oregon 5,000 watts • 1190 kilocycles Represented Nationally by THE PAUL H. RAYMER CO. BROADCASTING • Broadcast Advertising July 6, 1942 • Page 25