Broadcasting (July - Dec 1942)

Page scan 00035 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1942
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1942)
Leaf #:
00035
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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Sixteen years ago the Carolinas were not as prosperous, or populous, as they are today. Neither was WBIG. But in those days WBIG did a faithful job in its primary orea . . . The Magic Circle. It never stopped doing that job. Today, when the Carolinas are alive with industry, WBIG advertisers reap the reward. Today WBIG is the "Prestige Station of the Carolinas". There's no magic about your sales success when you tell your story to 1,000,000 people in the WBIG Magic Circle. It's just a case of using the prestige station in one of the country's busiest markets. WBIG has been "tops" in the Magic Circle for sixteen years. So success over WBIG isn't magic. It's sales logic. And that's a logical tip for you. BROADCASTING • Broadcast Advertising July 6, 1942 • Page 27