Broadcasting (July - Dec 1942)

Page scan 00036 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1942
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1942)
Leaf #:
00036
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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XXIII. CENSUS OF RADIO HOMES IN THE STATE OF LOUISIANA Number of Occupied Dwelling Units, Percent Radio Equipped and Number of Dwellings having Radios by Counties and Cities of 25,000 or More Population Urban, Rural-Nonfarm and Rural-farm: 1940 All Units Urban Units Rural-Nonfarm Units Rural-Farm Units Parishes % Radio % Radio % Rcidio % Radio Units Radio Units Units Radio Units Units Radio Units Units Radio Units 10,971 39 2 4 300 3,816 54 2 2,068 2 132 43 3 923 5,023 26 1 1,309 Allen 4,464 43 3 1 933 1,091 54 1 590 1 892 48 7 922 1,481 28 4 421 5,182 39 7 2 060 997 61 1 610 1 784 39 5 705 2,401 31 0 745 Assumption 4,263 32 7 1 391 2,052 35 3 723 2,211 30 2 668 9,500 36 9 3 511 951 63 4 '603 2 813 42 2 1,186 5,736 30 0 1,722 Beauregard 3,772 41 2 1 551 1,050 55 0 578 882 32 2 284 1,840 37 4 689 5,671 37 8 2 142 1 814 57 2^ 1,035 3,857 n i 1,107 Bossier 8.100 42 6 3 422 1 ', 569 77 i l!2i6 1,980 60 1 1,191 4,551 22 4 1,021 Caddo 40,350 65 6 26 484 26,909 76 8 20,534 6 501 68 2 4,431 6,940 21 9 1,519 14 , 522 63 2 9 179 7 382 72 3 5 338 5,191 55 9 1 949 48 2 Caldwell 2 , 902 46 5 1 348 1,346 56 9 766 1,556 37 4 582 1 , 698 47 8 813 772 58 8 454 926 38 8 359 3, 522 28 1 1 019 1 074 42 1 452 2,448 23 2 567 Claiborne. ...... 7,036 38 4 2 698 988 59 3 '586 1,480 68 0 1,006 4,568 24 2 1,106 4,131 28 1 1 161 925 41 6 385 896 38 3 343 2,310 18 8 433 DeSoto 7,897 30 3 2 378 1,197 64 6 774 1,460 46 8 683 5,240 17 6 921 Cities of 25,000 Or More Population East Baton 23.016 71 0 16 314 9,130 78 0 7,124 11,472 70 7 8,114 2,414 44 6 1,076 % Radio East Carroll 5,206 30 5 1 582 1.192 40 1 477 398 33 2 132 3,616 26 9 973 City East Feliciana. . . 3 263 27 3 889 284 67 0 190 633 51 4 15 9 010 Units Radio Units 7^678 23 9 1 827 1,060 51 0 541 1 752 36 8 645 4,866 13 2 641 Franklin 7,981 34 9 2 792 874 60 2 526 697 53 Q 369 6,410 9Q g 1,897 Alexandria. . . Grant 3,915 39 4 1 549 2,323 46 0 1,070 1,592 30 1 479 7,276 65.6 4,773 8,904 50 7 4,519 4^442 63 9 2! 839 1,765 49 8 878 2,697 29 7 802 Baton Rouge. 9,130 78 . 0 7 , 124 Iberville 7 001 35 9 2V512 1 367 57 0 780 3 062 37 9 1 162 2 572 22 2 570 4 [355 51 3 2, 231 '734 76 3 560 1 805 60 9 1,'099 l!816 31 5 572 Monroe 69.4 5,497 7,897 12 , 726 74 9 9, 531 4,022 71 g 2,880 8,396 76 g 6,428 308 72 223 New Orleans. 77.2 102,649 Jefferson Davis. . 6,046 44 9 2 711 1,959 62 8 1,231 1,935 43 1 834 2,152 30 0 646 133,040 Lafayette 10,321 43 7 4,528 4,942 64 8 3,204 1.366 44 5 608 4,013 17 8 716 26,909 76.3 20,534 Lafourche 8 638 40 3 3 474 1 398 68 1 952 3 992 41 1 1 641 3 248 27 1 881 Shreveport. . . LaSalle 2 ',737 48 3 1,322 1 901 51 4 '977 '836 41 3 345 Lincoln 6,005 46 9 2, 824 1,924 64 9 1,249 647 56 367 3,434 35 2 1,208 Livingston 4,258 41 6 1,771 1 610 46 2 743 2,648 38 8 1,028 Madison 5,012 31 2 1 561 l!759 48 7 '857 366 29 8 109 2,887 20 6 595 Morehouse 7 244 34 7 2,511 1 932 62 3 1 205 1 147 49 2 565 4 165 17 8 741 Natchitoches. . . . 9! 851 32 5 3, 197 1^918 57 2 l!096 1 959 40 9 800 5^974 21 8 1,301 Orleans 133,040 77 2 102 649 133 , 040 77 2 102,649 Ouachita 15,836 63 5 10,035 10,323 71 5 7,378 2 527 66 1,676 2,986 33 ^ '987 Plaquemines 2,918 49 8 1 454 1 979 50 5 999 939 48 5 455 Pointe Coupee. . . 5,767 31 5 1 815 1 460 52 5 767 4,307 24 3 1,048 17 651 52 8 9 309 8 354 67 6 5 598 4 593 47 8 2 194 4 704 32 2 1 517 Red River 3,896 30 3 1,180 862 58 6 505 3,034 22 2 675 Richland 7,112 35 g 2,549 1 895 60 1,146 5,217 26 g 1,403 5,605 36 1 2 020 2 713 44 2 1,199 2,892 28 4 821 St. Bernard 1,779 61 4 1 093 1 589 60 4 961 190 69 5 132 St. Charles 2 895 49 8 1,441 2 371 53 1 1 259 524 34 7 182 St. Helena 2,215 30 3 672 316 45 3 143 1,899 27 9 529 St. James 3,799 33 1,270 2 449 OD 885 1,350 9R 385 St. John the Baptist 3,393 42 7 1,449 2 625 46 2 1,213 768 30 7 236 St. Landry ... . 15 576 32 2 5,021 3 641 62 7 2 282 3 234 38 4 1 OA 1 8 701 17 2 1 498 St. Martin 5! 672 32 0 1,812 '845 47 1 '398 1 642 44 7 734 3! 185 21 3 '680 St. Mary 7,633 46 g 3,569 2,837 63 5 1,802 2 640 44 2 1,167 2,156 27 g 600 St. Tammany . . . 5,974 52 8 3 158 1,852 69 7 1,292 2 758 46 1 1,271 1,364 43 6 595 Tangipahoa 11,363 44 8 5,089 2,788 59 4 1,655 2 696 54 7 1,474 5,879 33 3 1,960 Tensas 4 ,489 23 4 1 050 1 160 42 9 498 3 329 16 6 552 Terrebonne 8 ,' 152 44 1 3 590 2.250 69 4 i^sei 3 344 38 8 1,297 2! 558 28 6 732 Union 5 . 004 45 5 2.298 1 338 63 7 852 3 ,666 39 4 1 , 446 Vermillion 8.959 39 0 3,495 2A22 57 2 1,385 2 402 39 0 937 4,135 28 4 1,173 Vernon 4,765 42 3 2 019 817 60 3 492 1 625 41 0 666 2,323 37 0 861 Washington 8.583 52 7 4,526 4,030 68 1 2,743 1 033 57 0 589 3,520 33 9 1,194 8,430 51 0 4,295 2,636 67 5 1,780 2 074 66 3 1,374 3,720 30 7 1,141 West Baton Rouge 3,007 35 2 1,061 1 242 54 8 682 1,765 21 5 379 West Carroll 4,515 46 6 2 103 1 031 51 5 531 3,484 45 1 1,572 West Feliciana. . . 2,182 21 8 473 681 36 8 250 1,501 14 9 223 Winn 4,180 40 9 1 731 1^280 61 5 787 1 041 29 9 312 1,859 34 0 632 State Total . . . 592 , 528 53 3 315,261 262,927 72 6 190,789 136,615 52 5 71,689 192,986 27 3 52 , 783 The Greatest Selling Power in the South's Greatest City 870 KC • CBS • 50,000 Watts • Clear Channel Represented Nationally by the Katz Agency, Inc. Page 28 • July 6, 1942 BROADCASTING • Broadcast Advertising