Broadcasting (July - Dec 1942)

Page scan 00037 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1942
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1942)
Leaf #:
00037
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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Native, pure bred bulls improve beef strains in the fastgrovi^ing livestock industry which is adding to spendable wealth in the KWKH area. BULLY BEEF "Bully Beef" will help win the war . . . and additional spendable wealth created by the fast-growing livestock industry in North Louisiana, East Texas and South Arkansas will help win your battle for sales. Livestock money goes into all pockets — from farmer to financier. It circulates, buys the products you have to sell. KWKH is a potent sales medium in this area . . . the home of thousands of able-to-buy, eager-to-buy radio families.* Buy KWKH for dominant coverage of one of the south's richest livestock markets ... a market selected by federal agencies for more than 300 million dollars of war construction. * CBS sets net daytime circulation at 315,000 radio homes; net nighttime at 425,000. Ask Branham Company for details. SHREVEPORT TIMES STATION vSJa^^ aHREVEPORT, LOUISIANA MEMBER SOUTH CENTRAL QUALITY NETWORK The SELLING POWER in the BUYING MARKET B ROADCASTING • Broadcast Advertising July 6, 1942 • Page 29