Broadcasting (July - Dec 1942)

MERRITT W. (Pete) Bainum. former supervisor of night programs for Ruthrauff & Ryan, New York, has been placed in charge of radio production for the agency. BYRON S. PHILLIPS, advertising and sales promotion manager of Peunzoil Co. (petroleum products), has been appointed manager of the newly-created merchandising department of Raymond R. Morgan Co., Hollywood. Frank Ford, formerly assistant advertising manager of Pennzoil Co., has joined Glasser-Gailey & Co.. Los Angeles agency, as sales promotion manager, also a newly-created post. WALTER ERICKSON, production manager of James G. Lamb Adv. Agency, Philadelphia, has enlisted in the Navy. ALLEN C. SMITH, account executive of Aitkin-Kynett, Philadelphia agency, has been commissioned a lieutenant (j.g.) in the Navy. BERT GOODALL. copywriter at Al Paul Lefton Agency, Philadelphia, has enlisted in the Army. CRANE WILBUR, Hollywood producer of Ruthrauff & Ryan on the weekly CBS Big Town Shotv, sponsored by Lever Bros., has been signed to write the Warner Bros, screenplay, "Lawes of Sing Sing." JULES BUNDGUS, Hollywood publicity director of Benton & Bowles, is recuperating from an appendicitis operation. GRANT & WADSWORTH AND Casmir. New York agency, has change-l its name to Grant & Wadsworth, effective June 29. KENNETH COLLINS, vice-president "f Arthur Kudner Inc., has .ioined the Army Air Force as a major. Forms New Agency BRUCE ANGUS, former account executive of Harry A. Berk Inc., New York, has formed an advertising agency bearing his name, with offices at 420 Lexington Ave., New York. A large part of the new agency's business lies in insurance and financial advertising, but Mr. Angus does not plan to confine his activities to these fields, it has been reported. WGN Drops Talent Agency TALENT division on WGN, Chicago, on July 1 was discontinued after over two years of booking engagements for WGN talent and Chicago Tribune writers. Marvin Welt, director of the division, will continue to handle booking all the artists and writers, among them Bob Elson, Marcia Winn and Arch Ward, setting up his own agency after a month vacation. JOHN D. UPTON, account executive of N. W. Ayer & Son, New York, reported for duty as first lieutenant in the Army Engineer Corps July 4. He will be stationed at Fort Belvoir, Va. HENRY F. WOODS Jr., publicity director of McCann-Erickson, NewYork, has resigned to rejoin the advertising department of Standard Oil Co. of New Jersey. Replacing him is Thomas F. McMahon, formerly assistant publicity director of the agency. SANDY CUMMINGS, formerly on the Hollywood staff of Benton & Bowles, and now an Army lieutenant, is stationed at the Fort Riley officers' training school as instructor. CHARLES E. JONES, general manager and account executive of Kelso Adv. Agenc.v, Los Angeles, recently became the father of a girl. NO BLACKOUT Charlotte^ s Listening Habits! NO SIR WSOC Keeps 'Em Listening This audience preference in the Charlotte market assures you that your message will reach people who can buy your product! The popularity of NBC RED PLUS WSOC SHOWMANSHIP is adding listeners daily in bonus coverage. WSOC CHARLOTTE, N. C. NBC • RED National Representative Headley-Reed Co. New York Detroit Chicago Atlanta San Francisco SHOWALTER LYNCH NEVER AFRAID to blaze new trails, Shoviralter Lynch, vice-president, radio director and timebuyer of Mac Wilkins & Cole, Portland, Ore., has cut a consistently straight path through the early radio advertising woods. For more than a decade. Bud, as he is known to his associates, has pioneered Pacific Northwest radio with one clear idea as his guide. He believes a radio program should select the most logical group of potential prospects for the goods or services the sponsor wishes to sell. An entertaining program is merely the means to that one end — to sell something to the listening public. That the above guide is a practical one, he demonstrates in his successful handling of such accounts as Neighbors of Woodcraft, Portland, Ore. (insurance), for which he currently writes and produces the weekly Grandpappy & His Pals on 26 BLUE West Coast network stations. Another Lynch production is the nightly Five Star Final, sponsored by Fahey-Brockman, Portland, Ore. (men's clothiers), on KOIN. C. E. Hooper Inc. has rated it the most successful local newscast on the Pacific Coast. Other choice accounts include Closset & Devers, Portland, Ore. (Golden West coffee), currently sponsoring the transcribed Five Miniature Melody Time on stations in Oregon, Washington, Idaho and Montana. Born in Wellington, Kansas, Jan. 27, 1904, Bud trekked west at an early age and trudged to grammar and high schools at LaGrande, Ore. Attending the University of Oregon for a short while, he was graduated from Whitman College, Walla Walla, Wash., class of '27. Following a year as production manager of KGW, Portland, Ore., he struck out for himself in 1930 forming his own production agency. That enterprise in turn led directly to his present affiliation with Mac Wilkins & Cole in 1931. A family man as well as a radio pioneer, his wife, formerly Miss Edith Bader, and a 9-year-old daughter, Nancy Carolyn, complete the distaff side of the Lynch household. When he can get away from his job as radio director and timebuyer. Bud likes nothing better than to play "gentleman farmer" on his three acre estate in the Palatine Hill district of Dunthorpe, just outside Portland. He is also proud of his prowess with a fly rod which he uses to advantage on Oregon's noted trout streams. OP AS mw SERIES TO EXPLAIN RULES TO EXPLAIN the importance of such problems as rent control, price control and rationing. Neighborhood Call, 15-minute weekly series sponsored by the Office of Price Administration, will bow July 10, at 7:30 p.m. over NBC. With the narrator in the role of the friendly neighbor who drops in for a quiet talk with the family, OPA regulation will be discussed with the aid of occasional dramatic spots. First tried last April with Frank Craven as the neighbor, the program reached a wide audience and received considerable mail response. Encouraged by this response to an unannounced broadcast, the OPA officials have decided to present a regular series. The first script will feature the neighbor discussing price ceilings with the family. Scripts are written by Will McMorrow. Chemicals Inc. Spots CHEMICALS Inc., Oakland, Cal. (Vano), in a 52-week campaign started June 29 is using five announcements per week on KQW, San Jose, Cal.; three weekly on KPO, San Francisco, and two on KOIN, Portland. Other stations nationally will be added to the list within the next 30 days. Firm recently renewed twice-weekly participations in Marjorie Mills home economics program on nine Yankee network stations. Agency is Botsford, Constantine & Gardner, San Francisco. Interstate News INTERSTATE BAKERIES Corp., Kansas City, Mo. (Butternut bread, Dolly Madison cake) , on July 1 started sponsorship for 22 weeks of Donald McGibney & the News, quarter hour newscasts three evenings weekly on WBBM, Chicago. Agency is Potts-Turnbull Adv. Co., Kansas City, Mo. N IISOonYaurDIAL Page 54 • July 6, 1942 BROADCASTING • Broadcast Advertising