Broadcasting (July - Dec 1942)

Page scan 00080 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1942
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1942)
Leaf #:
00080
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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BROADASTING The Weekly. Newsmagazine of Radio ^roadcast Advertlsingr VOL 23 • NO. 2 JULY 13, 1942 CONTENTS Radio Gets Vital OWI Places 11 Text of OWI Policy-Structure Order 11 Industry Calm on Petrillo Ban 12 PostWar Prosperity Theme Hailed 14 BWC Orders Census of Tubes 14 Justice Dept. Posted on Music War 16 BWC Undertaking Manpower Inventory 16 War, Music Agenda for NAB Board 18 Ford's Earl Godwin Series on BLUE 18 Canadian Regulations Changes Asked 18 Relaxation of Operator Rules Sought 20 Gas Rationing for Technicians Defined 22 And Now Theatres Turn to Radio 22 Census of Radio Homes 24-34 Massachusetts, Missouri, District of Columbia, Alabama, Kentucky, Florida Lever, Sterling, Canteen Show to CBS 61 War Emergency Radio Service Explained 63 Jett Defines Coverage by Day and Night 64 Listener's Stake in American Radio 66 Retailers Undeterred by War, Survey Shows 68 Guide Issued by Army for Radio 70 DEPARTMENTS Agencies 46 Agency Appointments 47 Behind the Mike 41 Buyers of Time 47 Classified Advertisements 69 Control Room 63 Editorials 38 FCC Actions 62 Guestitorial 38 Hix Cartoon _ Meet the Ladies 42 Merchandising 53 Network Accounts 62 Personal Notes 39 Purely Programs 54 Radio Advertisers 51 Station Accounts 50 Studio Notes 45 We Pay Respects 70 39 Subscription $5.00 a Year 0 Canadian and Foreign, $6.00 Published every Monday, 53rd i»ue (Yearboolt Number) Published in February DON SEARLE, GENERAL MANAGER ED PETRy & CO., INC., NAT'L REP'R Page 4 • July 13, 1942 BROADCASTING • Broadcast Advertisinm