Broadcasting (July - Dec 1942)

Page scan 00081 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1942
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1942)
Leaf #:
00081
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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THE NEW MARKET iSoMETIME. in the life of every advertiser, the problem of new markets rears its ugly head. "What can we do?" he asks, "We've invaded every market . . . told our story to 130,000,000 Americans." "Yes sir, J. P.," chirps a V. P., "that's all there is, there isn't any more." To those who entertain that delusion, we offer this ... If you started counting the noses of people who have never heard of your product . . . counting one every 30 seconds, you would count forever. Not, mind you, for ten years or ten million years . . . you'd count forever. That's because two million babies are born every year. Counting one every 30 seconds would only be 1,051,200 a year. New markets! A million HARRY L. STONE, Gen'l. M91 boys look at rings for a million girls who look at wedding veils every year. New markets! A million boys wear their first ties every year for the benefit of a million girls who don their first high heels. New markets! There'll always be new markets because you're not advertising to a grandstand, but to a parade always on the move . . . with two new ears, every 30 seconds, that have never heard your commercial. From this you can see that your sales story, written when Harding was President, can be mighty effective and entirely new to many prospects. « « » » WSM is proud that so many of its clients have seen the wisdom of advertising consistently and regularly . . . through boom times and depressions to the ever changing American Market. NASHVILLE, TENNESSEE OWNED AND OPERATED BY THE NATIONAL LIFE AND flCCIDENT INSURANCE COMPANY, INC. NATIONAL REPRESENTATIVES, EDWARD PETRY & CO., INC. BROADCASTING • Broadcast Advertising July 13, 1942 • Page 5