Broadcasting (July - Dec 1942)

VALUE of MANUFACTURED PRODUCTS NORTH OTw/t soamexM stat£S CAROLINA ^ I ( Mil lions) 1 Source: — Census of Manufactures, 1939 N B C Kate Signed Thru '44 GENERAL FOOD Corp., New York, has renewed its contract with Kate Smith through 1944. The songstress will resume her Friday evening programs on CBS Sept. 18 after a summer hiatus, and next season will promote Jell-0 Products instead of Grape-Nuts. The star's noonday series on CBS for Swansdown Cake Flour and Calumet is continuing through the summer, with Miss Smith broadcasting from her summer home at Lake Placid, N. Y. Agency is Young & Rubicam, New York. Hope Given Top Rating In Latest Hooper Survey BOB HOPE holds first place in the June 30 ratings for the C. E. Hooper "First 15" national programs, with a rating of 29.5. Fihber McGee ranks second with 26.9, Radio Theatre third with 21.8, The Aldrich Family fourth with 21.4. Remaining programs listed in order of their Hooper ratings are: Charlie McCarthy, Walter Winchell, Mr. District Attorney, Fannie Brice-Frank Morgan, Kay Kyser, Eddie Cantor, Music Hall, Rudy Vallee, Take It or Leave It, Fred Allen, Bandwagon. Tommy Dorsey, who replaces Red Skelton for the summer, tops the list of programs measured by partial rather than full "national" interviewing coverage, with a rating of 20.9. Henry Quits Rockefeller, Takes Farm War Position JEROME J. HENRY, assistant director of the radio division of the Office of the Coordinator of InterAmerican Affairs (Rockefeller Committee), in midJuly will leave that post to take an administrative position in the Office of Agricultural War Relations under Secretary of Agriculture Claude Wickard. His successor as aide to Don Francisco, Rockefeller radio chief, and John W. G. Ogilvie, associate radio director, has not yet been chosen. Mr. Henry, a 1929 U of Wisconsin graduate, started Hn radio with WHA, Madison, was a reporter with the Madison State Journal and from 1930 to 1934 was Frank Mullen's assistant in handling the NBC Farm & Home Hour out of Chicago. He first came to Washington to join the National Fertilizer Assn., succeeding to the job vacated by Harry C. Butcher when the latter became CBS Washington representative. FREE & PETERS. INC. National Representatives Lougmire Joins NBC CAREY LONGMIRE, formerly correspondent of The New York Herald Tribune, has joined NBC as commentator. Longmire started his journalistic career as telegraph editor of the Nevada State Journal, later joining the San Francisco News and Examiner. Five years ago he went to Europe, and was the first American correspondent to get into Spain after the Civil War was over. Longmire's assignment at NBC has not been announced. WEMP Renounces All Trade Groups Lanphier Cites Confusion And Asks for United Front ON THE GROUND that the trade association situation in radio today is "very confusing to everyone concerned", C. J. Lanphier, manager of WEMP, Milwaukee, last week announced his resignation from all trade groups. Letters were sent to Neville Miller, president of NAB; Eugene C. Pulliam, president of Network Affiliates Inc.; Harold A. Lafount, executive of NIB, and Arthur Simon, of the Foreign Language Broadcasters Wartime Control. Mr. Lanphier said with these various organizations "we are being pressed on all sides for contributions, conventions, meetings and what have you." He said he realized a trade association is of vital importance to every station and that this certainly is the time "for a united front with a well-organized and well-supported staff, but at the moment it loks like a very disheveled situation". Eliminate Petty Quibbling Mr. Lanphier said he was resigning from NAB and NIB and had no plans of joining other existing organizations, or any organization that may spring up "until the time when we can all get together, eliminate petty quibbling, and work for the interests of the American radio station, so that it may continue to serve the public interest, convenience and necessity vdth a minimum of interference from sources that neither understand nor appreciate our mutual problems." Membership of the NAB last week stood at 514 actives and associates, against the all-time high of 535 on Jan. 5, 1942. Since that date, 23 new members have been enrolled. A total of 32 stations resigned, while a dozen stations were dropped for non-payment of dues. KSAL Time Donor AS a patriotic gesture, C. R. Anthony Co., Salina, Kan., has purchased five one-minute spot announcements daily on KSAL and has donated the time to Uncle Sam in an attempt to attract laborers to Salina defense projects. WANTED MEN over ENGINEERS ANNOUNCERS SALESMEN By important Basic Station. Good pay. WRITE giving full particulars of experience and references. All replies held confidential. Box 638. Page 52 • July 13, 1942 BROADCASTING • Broadcast Advertising