Broadcasting (July - Dec 1942)

Saks Display — Autographed Books — News Sign Fag Fund — War Flowers IN a promotional tie-up with Saks-Fifth Avenue, "NBC Reports to the Nation", a window display representing NBC's worldwide news service to listeners was arranged by the network to appeal to current wartime interest in maps. The display, now on tour in other city department store windows, centers on a large scale model of the RCA Bldg., and shows a world map with red flasher buttons to mark every NBC station. Flanked by portraits of NBC foreign correspondents, is a cut-out map of their home towns in America connected by ribbon links to their present foreign posts. The entire display was arranged by Irene Kuhn, NBC program promotion coordinator. Free Copies AS PART of the promotion for a book written by Dr. Gerhard Schacher, news commentator of WIND, Chicago-Gary, titled He Wanted to Sleep in the Kremlin, the station has sent out to Chicago radio editors individually autographed copies of the book. Running Bulletins RUNNING news sign above Katz Drug Store at 12th and Walnut Sts. has been installed by WHB, Kansas City. The moving news bulletins are flashed across the board each weekday from 11 a.m. to 7 p.m. and are keyed direct from the WHB news bureau. BROCHURES WEMP, Milwaukee — Mailing piece entitled "Extra— WEMP Talks Results" citing WEMP's effectiveness listing its clients as proof. BLUE Network — Latest piece entitled "Where Will Tour Market Be After the War?" in which the BLUE asks the advertiser just that. KSTP, Minneapolis-St. Paul — Folder with title, "Script: A. Hitler — Collaborator : I. Yamamoto," in which the KSTP Household Forum's part in the war effort is explained. WIBW, Topeka — Tube shaped mailing piece simulating a fire cracker with a fuse that reveals a sales message when pulled. BLUB Western Division — Aquamarine blue folder reviewing four months progress in coverage, programs, audience and effectiveness. Letter, signed by Don E. Oilman, BLUB Western division vice-president, accompanies the promotional piece. KFBI, Wichita — File folder of coverage maps, station data, etc. NBC-Bed — Large folder about campaign of WBZ, Boston, in announcing NBC affiliation. KYW, Philadelphia— Red, white and black folder titled "Professional Secrets Revealed to Ambitious Advertisers". Porter Joins Blue RECENTLY returned from European war zones, Ray Porter, former AP j correspondent, has been added to the I BLUE staff of news analysts and com1 mentators, it was announced last week ' by G. W. (.Johnny) Johnstone, BLUB director of news and special features. A native of Chicago and a graduate of the U of Iowa, Mr. Porter served AP in Europe from April, 1937 to November, 1941. He will be heard on the network Sundays from 12 noon to 12 :15. Smokes For Over There DURING Canadian Army Week, June 29-July 5, the six stations of Northern Broadcasting Co., in Northern Ontario and Northern Quebec, vowed to gather 1,000,000 cigarettes for the Canadian troops overseas. Three half -hour Fag Fund program.s daily went on the air, and a daily listing of results was given. Merchants represented in the programs offered 2% of their week's sales to buy cigarettes for overseas delivery to troops from Canada. The six stations participating were CKGB, Timmins, Ont.; CFCH, North Bay, Ont.; CJKL, Kirkland Lake, Ont.; CHEX, Peterborough, Ont.; CKRN, Rouyn, Que.; CKVD, Val d'Or, Que. Latest Style Corsages WAR STAMPS instead of the usual flowers are used in corsages being distributed to the trade by KVOO, Tulsa. The stamps are mounted on red, white and blue ribbons and an enclosed card reads, "This defense stamp corsage from Oklahoma's leading war-projects market." * * Rank Identification ALBUM to aid listeners in recognizing the rank and branch of service of the nation's fighting men is currently being distributed by KLZ, Denver. Albums are produced in color showing the insignia of all branches of the service. WORKERS' SHUTEYE is the concern of WPAT, Paterson, N. J. To insure restful nights, the station is offering for display outside war workers' homes banners bearing the legend, "Quiet Please, War Worker." This sign is especially necessary, according to the station, for those workers who must sleep during the daytime. Displaying the sign is Mrs. Doris Toll, on 24-hour call for her job as teletype operator at the local Wright Aeronautical Corp. plant. fOKATIMf-BUXiR CAN'T say that we've ever seen a time-buyer's nightmare, but we'll bet that it has something to do with diving from a great height into a teacup of water. At least that's one of the jitters we've noticed among time-buyers — the fear of diving headlong into an elaborate radio campaign and finding only a teacupful of responses. So we think that on a good night you time-buyers will dream of diving into a limitless ocean. We're not saying that any dive you decide to take up here in central and eastern New York and western New England will land you in a teacup. The markets are too prosperous for that. But they are also scattered. Over there in Albany is the nation's 61st retail market, Utica is the 97th, Schenectady the 101st, Binghamton the 104th, Troy the 116th. A good line-up, but it's only when you pull all those pretty-good markets together into one big buying unit, and then add all those prosperous farmlands in between — it's only then that the statistics become astronomical and the opportunities oceanic. WGY is the station to accomplish that, for it has these advantages: -k area's highest power ^ area's lowest frequency -A' area's sole outlet for those popular NBC Red shows GENERAL m ELECTRIC REPRESENTED NATIONALLY BY NBC SPOT SALES OFFICES IBROADCASTING • Broadcast Advertising July 13, 1942 • Page 53