Broadcasting (July - Dec 1942)

Red Cross Is Out AFFECTING advertisers using Red Cross and Geneva Cross emblems on either their packaging or advertising, the House Committee on Foreign Affairs last Tuesday unanimously approved a bill to stop further use for commercial purposes. Under the bill (H.R. 7337), proposed by Rep. Bloom (D-N. Y.) use of either insignia would cease July 1, 1944, provided the user had been authorized prior to enactment of the bill. However, in retail sales, the emblems may be used until July 1, 1947. The bill also excludes use of either cross in charitable endeavors, except of course, in use by the American Red Cross organization. The bill is expected to reach the House floor early next week. Marks Joins WOAI GEORGE LEE MARKS, prominent in radio production for the last ten years and author of some of the Uncle Walter's Dog House scripts, has been named production manager of WOAI, San Antonio. As writer and producer for the Chic a g 0 Mummer's Theatre, Mr. Marks was actively engaged in the Chicago premiere of the famous stage play "Yel' low Jack" and in the production of Broadway plays. For radio he has written, produced and developed program ideas for WMAQ. Chicago; KROW, Oakland; WKY, ' Oklahoma City. He left the latter J station to join WOAI. 1 ' Mr. Marks Ford for McAndrews FRANK E. FORD, for more than two years assistant advertising manager of Pennzoil Co., Los Angeles (petroleum products), has been appointed NBC Western Division sales promotion manager. He succeeds Robert J. McAndrews, who resigned that post several weeks ago to join the Army Air Force as second lieutenant. Mr. Ford is well known in West Coast advertising. He was for two years Los Angeles branch sales promotion manager of Foster & Kleiser Co., before joining the petroleum corporation. Prior to that for four years he headed the field service office of McCann-Erickson Inc. CHARGES that anti-democratic, antiRussian and pro-Vichy propaganda flows unchecked through the channels of the French Network of the Canadian Broadcasting Corp. were laid ; before the Parliamentary Committee on Broadcasting at Ottawa July 7 by Jean Charles Harvey, Montreal editor ' of Le Jour. Three regular CBC commentators were singled out by Harvey as "friends of Vichy and indirectly, very often, the friends of the fascist regime". . CAB Petitions {Continued from page 18) competition, the privately-owned stations. This applied to commercial as well as non-commercial regulations. With reference to changes in network regulations, the CAB urged "that this committee recommend that two or more private stations be permitted to link up for specific programs without hinderance, and that the line charges in the case of sustaining, non-profit-making programs be not more than the actual CBC cost thereof; in the case of commercial programs, CBC cost plus a reasonable supervision fee not exceeding 25 per cent. This would greatly encourage the development of Canadian radio talent and of distinctive Canadian programs." CBC Power Freeze Opposed Referring to the power situation Mr. Bannernian stated in the CAB brief that "whatever the future may be for individual stations in Canada, the CAB is of the opinion that the CBC policy of freezing any increase in power for the private stations to 1,000 watts in the face of the Havana Treaty is rapidly placing Canadian broadcasting, so far as power is concerned, in a very secondary position." He also reviewed the latest CAB presentation to the CBC board of governors at their April meeting in which the CAB asked for revision of regulations governing transcribed shows during evening hours, ban on price mention be lifted, commercial sponsorship of news be allowed, ban on sustaining and sponsored commentators from the United States be lifted, and use of duplicate stations for commercial programs in metropolitan areas of three or more stations be allowed. He pointed out that only the regulations on transcribed evening shows were revised, and that the privately-owned stations are not satisfied with this "extremely cautious dealing with requests" of the private stations by the CBC board. The brief referred to the amicable relations between the CAB and the CBC personnel, and pointed out on a number of occasions that the private stations "are continuously endeavoring to build up their service and usefulness to their communities." New Station in Canada CHOV, Pembroke. Ont., expects to go on the air about July 15. The station is located near one of Canada's largest Army camps on the Ottawa River. E. G. Archibald, formerly with Northern Broadcasting Co., Timmins, Ont., is managing director. MORE than 400 stations have requested that ASCAP supply them regularly with the continuity service recently started by the Society as a free service to its licensees, according to Robert L. Murray, public relations director of ASCAP and creator of the •plan. WMAQ is the station most Chicagoans listen to most. WMA€| is the station which carries 7 of the 8 most popular programs on the air. WMAQ is the station most people in 33 important trading centers listen to most. WMAQ is the Chicago station listened to most in 9 metropolitan centers. WMAQ is the station that most people in 123 counties of Illinois, Indiana, Michigan, Iowa and Wisconsin listen to most. And as a consequence, it is the best vehicle for your sales message in the Nation's second market. BROADCASTING • Broadcast Adverting July 13, 1942 • Page 55