Broadcasting (July - Dec 1942)

women's activities and local news commentators. Special children's program committees produce experimental shows. The council set-up will aid materially in the war effort. Statistics show that 60% of the listeners gain information of war news by radio. Almost at once the Radio Council of Greater Cleveland sensed the importance of the listener attitude and a plan of air news wardens was set up, thereby enlisting a large segment of its membership in a campaign for intelligent listening to war news. Similar groups followed, and the "Ten Commandments" from the Louisville Radio Council is quoted: 1. Select intelligently your daily listenings. 2. Listen accurately to war news commentators. 3. Listen consistently until news is completed. 4. Do not let your emotions affect your better judgment. 5. Learn to separate news from possible propaganda. 6. Listen cautiously to foreign broadcasts from Germany, Italy and Japan. 7. Refrain from circulating rumors. 8. Listen calmly to bad news. 9. Keep faith in our government and fighting forces. Defense News Listeners will attend closely to local stations for blackout and raid news. Listeners must learn or be taught to pay attention to suggestions from the Government and local defense boards regarding salvage, home nursing, first aid, rationing, etc. Here Councils can reach thousands with interpretations and suggestions. Radio is doing a phenomenal job in bringing the homeland to our armed forces scattered over the world by means of weekly shortwave broadcasts. The news of global conflict, as brought by editors and commentators, is so extraordinary that it is not yet properly evaluated. Listeners at home must be apprised of and comforted by these momentous services by radio in wartime. They are rightfully concerned with the reasons and methods for radio censorship. Such information should be released occasionally through news and by speakers. Again, matters of priority will affect our American System of Radio. Sponsors now holding but 35% of radio time may be forced to withdraw or reduce their appropriations. Listeners should help by buying products of those sponsors of the good programs and of whose merchandise they approve. Today listeners, when vocal, should be patient and considerate. 'Info Please' Shortwave Renewal AMERICAN TOBACCO Co., New York, has renewed for 13 weeks the shortwnve repeat of Informaiion Please on NBC's international stations for American troops abroafl. Transcriptions of the Friday broadcast for Luelfy Strikes are beamed to U. S. Servicemen Sunday, 10 :30-ll a.m. The original commitment for shortwave transmissions was for 19 weeks. American Tobacco's Your Hit Parade will also be shortwaved abroad Monday, 7:15-8 a.m., starting Aug. 3. The musical program is aired on CBS for Lucky Strikes, Saturday, 9-9 :45 p.m. Lord & Thomas, New York, handles the account. MINUTE MAN stands out on the flag presented by the Treasury to staffs of WLS, Chicago, and the Prairie Farmer who have reported a 95% enrollment in a payroll allotment plan for buying War Bonds and Stamps. Behind the flag are (1 to r) : George Cook, treasurer of WLS; John G. Gallaher, Treasury; Burridge D. Butler, president of WLS and publisher of the Prairie Farmer; Glenn Snyder, WLS manager; and Fred Orleman, Prairie Farmer business manager. WINCHESTER'S FRIENDLY PROGRAMS Arms Company Aims Broadcasts at Employes and Community, Utilizing Own Talent ON MARCH 11, the Winchester Repeating Arms Co. launched its first weekly series of broadcasts over WE LI, New Haven. The programs were designed to foster greater appreciation of Winchester's war effort in this community and to establish a self -participating type of proram for their employes, that would create a more wholesome relationship. In addition, Winchester provided time on its programs for members of the New Haven War Bond Drive Committee to promote the sale of United States War Bonds and Stamps. The initial broadcasts were primarily quiz programs, featuring two teams, representing different departments of the plant. Many From Radio Typical of other war industries today, the "Winchester roster contains the names of many former radio men. From this group a radio committee was formed to write, produce and direct all radio shows for the company. Intensive preparations were launched for the finale of the first series and plans formulated for the continuance of these popular programs. The windup program was a radio and stage show that was greeted with wild enthusiasm by 1,000 employes and their friends in the auditorium of the Winchester Clubhouse. On the stage that night were many talented Winchester artists, including dramatists and announcers. The broadcast was labeled such a success it was decided to continue this type of program for the summer season. From this intensive search Winchester hopes to have an available talent bureau from which to choose future radio material. A surprising array of talent has been unearthed with many former professional radio and stage performers among the lists. With this as a nucleus, future programs emanating from the Winchester plant in New Haven should be interesting in the extreme. The successful promotion of these programs was aided by Jimmy Milne and Charlie Wright of WELI, according to Winchester officials. Matsen Joins WPB CARL J. MATSEN, radio engineer of Westinghouse and a specialist in broadcast transmitter construction and design, on July 1 joined the radio section, Communications Branch of War Production Board as a unit chief under Frank H. Mcintosh, radio head. Mr. Matsen for some 10 years has handled Army and Navy radio equipment design and also has designed and installed Westinghouse broadcast transmitters in the 5,000 to 50,000-watt classes. He has headquartered at the Baltimore plant of Westinghouse under Walter C. Evans, Westinghouse vice-president. DufiF Expanding P. DUFF & SONS, Pittsburgh (concentrated food mixes), which in March started a campaign of thrice-weekly transcribed announcements on 13 stations [Broadcasting, March 23], has expanded the campaign to 22 stations for the summer months. The account is handled by W. Earl Bothwell Adv. Agency, Pittsburgh. Vender ^meii^afioti's IlEo.1 TestMarkeH KOA meets "the acid test" in Denver, America's best test market.* With 50,000 watts, It reaches more people at /ess cost. To put it over, put it on . . . *Aallwrity: Lecuiing Eastern newspaper IN DENVER Represenfed nofiona/fy by^EiM^iSpot Sales Offi ^EVD NEW YORK'S STATION OF DISTINCTIVE FEATURES NOW 5000 WATTS The aniqne position of WEVD with a large section of Metropolitan New York's radio audienc^e is evidenced by— (1). The feature boxes of newspaper radio program pa^es (2.) The laree number of famous advertisers on the station continuously year after year. Ask for "Who^M Who On WEVD" , . . tent on request. WEVD 117-119 West 46th St., New York, N. Y. COVERS NORFOLK AND RICHMOND IN VIRGINIA! 50,000 WATTS DAY AND NIGHT CBS PAUU H. RAVMER CO.. NATIONAL R£PRESiNTATtV£ TESTINGl Reach a big chunk of ILLINOIS ... do your testing thru the DECATUR station 250 W. 1340. Full Tina. Sears & Ayer, Rsps. How can we help you? SOY I BROADCASTING • Broadcast Advertising July 13, 1942 • Page 67