Broadcasting (July - Dec 1942)

Page scan 000161 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1942
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1942)
Leaf #:
000161
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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Oottt fotqet I'm (unu Suppose you can't go and visit Grandma and Aunt Lucy every time you want to get away from the heat. Pm home, aren't I? And we have a radio and Station WXXX is right here at 000 on the dial. They have the best summer programs ever, swell music to keep your feet tapping, comedy that's always good for a laugh, and the latest news from wherever it happens. Yes sir, home's all right these days — and if it does get too hot, just peel off— well, not quite as much as me —and tune in WXXX. You'll be glad I tipped you off. WXXX 000 on your dial (City Name's) NBC Station NOTE: This is one of a series of advertisements which many NBC stations are placing in their local papers in order to build even greater audiences for advertisers. National Broadcasting Company, a Radio Corporation of America Service. Be THE NETWORK MOSr PEOPLE LISTEN TO MOJr