Broadcasting (July - Dec 1942)

Page scan 000165 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1942
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1942)
Leaf #:
000165
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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Shangri-La How to get there Courtesy of Nation's Business SHANGRI-LA has appeared in the news several times lately. There have been some pretty apt references as to its location. The map above shows the business man's version — on the Pacific Coast — where war production, buying power and payroll levels are at the highest peak in history. To get to this fabulous land by radio you must use Don Lee, the only network that reaches the 10,000,000 people in these 325,000 square miles. Remember, more than 9 out of every 10 Pacific Coast radio families live within 25 miles of a Don Lee station. You can't reach all the radio homes in this 1200 mile strip any other way ... a Hooper Survey proves this.* *For actual survey, write Wilbur Eickelberg, Gen. Sales Mgr. THOMAS S. LEE, PRESIDENT LEWIS ALLEN WEISS, VICE PRESIDENT, GENERAL MANAGER DON LEE MUTUAL DOIV LEE BROADCASTIIVG SYSTEM • S5IS MELROSE AVENUE, HOLLYWOOD, CALIFORNIA ffiROADCASTING • Broadcast Advertising July 20, 1942 • Page 17