Broadcasting (July - Dec 1942)

Record Details:

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Shangri-La How to get there Courtesy of Nation's Business SHANGRI-LA has appeared in the news several times lately. There have been some pretty apt references as to its location. The map above shows the business man's version — on the Pacific Coast — where war production, buying power and payroll levels are at the highest peak in history. To get to this fabulous land by radio you must use Don Lee, the only network that reaches the 10,000,000 people in these 325,000 square miles. Remember, more than 9 out of every 10 Pacific Coast radio families live within 25 miles of a Don Lee station. You can't reach all the radio homes in this 1200 mile strip any other way ... a Hooper Survey proves this.* *For actual survey, write Wilbur Eickelberg, Gen. Sales Mgr. THOMAS S. LEE, PRESIDENT LEWIS ALLEN WEISS, VICE PRESIDENT, GENERAL MANAGER DON LEE MUTUAL DOIV LEE BROADCASTIIVG SYSTEM • S5IS MELROSE AVENUE, HOLLYWOOD, CALIFORNIA ffiROADCASTING • Broadcast Advertising July 20, 1942 • Page 17