Broadcasting (July - Dec 1942)

Page scan 000171 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1942
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1942)
Leaf #:
000171
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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THERE'S IT LIKE IT! Nowhere else has Nature duplicated the unique formation known to generations of tourists as Natural Bridge in Virginia. Nor is there another combination "just as good" as Southern New Engand's favorite station in conjunction with a primary listening area that leads the nation with a per family buying income 66% above the national average.* Make the most of WTIC's proved ability to bridge the gap between your product and the responsive, friendly (and able-to-buy ) audience it reaches. Plan your own test — and let WTIC prove its ability to get results. THERE'S NOT ANOTHER LIKE IT! * Sales Management, April 10, 1942 DIRECT ROUTE TO AMERICA'S NO. 1 MARKET; T/ie lro\/e\er^ Broadcasting Service Corporation j Member of NBC Red Network and Yankee Network i Represenfatives: WEED & COMPANY, New York, Chicago, Detroit, San Franciscoj BROADCASTING • Broadcast Advertising July 20, 1942 • Page 23