Broadcasting (July - Dec 1942)

Page scan 000207 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1942
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1942)
Leaf #:
000207
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

'HE 'ATI ON \ES THAT VISING BE "INI WD" A ■y Says CARROLL L. WILSON, Direclor of the Bureau of Foreign & Domestic Commerce, U. S. DEPARTMENT OF COMMERCE. "The present situation requires that personal selling effort, and advertising, be continued. "Advertising, indeed, faces a great opportunity. "It can and it should be used to convey to the public information which will dispel confusion among merchants and consumers. "This confusion is inseparable from the War effort — but for the sake of maximum War effort it should be, insofar as possible, prevented. In this, advertising can be of invaluable assistance. ^ To those whose fortitude in total war adds another shout of defiance to the enemies of free American enterprise and democracy . . . this space is dedicated by The Nation's Station. "Nor should brand names be eliminated during the War. We in the Department of Commerce are opposed to that. "The American people have come to rely on the brand name as a standard of the quality it demands in a given product. We all know that a basic part of our whole economy and of our American standard of living, is the good-will of the consumer for the product. The brand name is the sign and the symbol of that good-will. In many instances the brand name represents an investment of millions of dollars — not only in advertising, but in research and in manufacturing and marketing methods." THE NATION'S MOST MERCHANDISEABLE STATION