Broadcasting (July - Dec 1942)

THE Siu6inQ.6.± OF BROADCASTING STATION ACCOUNTS sp — studio programs ne — news programs t — transcriptiont sor—tpot onitouncemenfs to — transcription announcvmwts KQW, San Francisco Kellogg Co., Battle Creek (Rice Krispies), 10 fa weekly, thru J. Walter Thompson Co., Chicago. Curtis Pub. Co., Philadelphia (Saturday Evening Post), 8 sa weekly, thru BBDO, N. Y. Rosefield Packing Corp., Alameda, Cal. (Skippy Peanut Butter), weekly t, thru Sidney Garfinkel Adv.. San Francisco. New Century Beverage Co., San Francisco (Belfast Sparkling water), 5 sp weekly, thru M. E. Harlan Adv., San Francisco. American Cigar & Cigarette Co., New York (Pall Mall), 34 ta weekly, thru RuthraufE & Ryan, N. Y. Langendorf United Bakeries, San Francisco (Hollywood Bread), 6 sa weekly, thru Ruthrauff & Ryan, San Francisco. Langendorf United Bakeries, San Francisco (American Meal Bread), 7 ta weekly, thru Erwin, Wasey & Co., San Francisco. Johnson & Johnson, New Brunswick, N. J. (Bandaid), 3 to weekly, thru Young & Rubicam, N. Y. Acme Breweries, San Francisco, 4 sa weekly, thru Brisacher, Davis & Staff, San Francisco. Chemicals Inc.. Oakland, Cal. (Vano), 5 sa weekly, thru Botsford, Constantine & Gardner, San Francisco. Lever Bros. Co., Cambridge, Mass. (Lifebuoy soap), 18 ta weekly, thru Ruthrauff & Ryan, N. Y. WEAF, New York Lever Bros., Cambridge. Mass. (Lifebuoy), 16 ta weekly, thru Ruthrauff & Ryan, N. Y. Manhattan Soap Co., New York (Sweetheart Soap), 5 sa weekly, 10 weeks, thru Franklin Bruck Adv., N. Y. Dif Corp., Garwood, N. J. (household cleanser) , 5 sa weekly, 39 weeks, thru Grey Adv., N. Y. J. L. Prescott, Passaic, N. J. (Bulldog Blue polish), 35 weeks, 5 sa weekly, thru Monroe F. Dreher, Newark. Firestone Tire & Rubber Co., Akron (institutional), sa weekly, thru Sweeney & & James Co., Cleveland. F & M Schaefer Brewing Co., Brooklyn (Schaefer beer), weekly sp, thru BBDO, N. Y. KIDO, Boise, Ida. Kellogg Sales Co., Seattle, 260 ta, thru J. Walter Thompson Co., Chicago. Wenatchee Rex Spray Co.. Wenatchee, Wash. (Flytox), 27 ta, thru Western Agency Inc., Seattle. P. Lorillard Co., New York (Sensation). 6 ne weekly, thru Lennen & Mitchell, N. Y. Luden's Inc., Reading, Pa. (cough drops), 4 sa weekly, thru J. M. Mathes Inc., N. Y. Utah Oil Refining Co., Salt Lake City, sa series, thru Gillham Adv. Agency, Salt Lake City. WOWO-WGL, Fort Wayne Roman Cleanser Co., Detroit, 221 sa, thru Gleason Adv. Agencv., Detroit. Rit Products Corp., Chicago (Rit Soap). 70 fa, thru Earle Ludgin Inc., Chicago. Holland Furnace Co., Holland, Mich., 13 sa, direct. Fruehauf Trailer Co., Detroit. 10 sa, direct. Cities Service Oil Co., Fort Wayne, 30 ne, direct. Marlin Firearms Co., New Haven (razor blades), 52 ta, thru Craven & Hedrick. N. Y. KHJ, Los Angeles California-Grown Sugar Group, San Francisco (beet sugar). 2 sp weekly, thru McCann-Erickson, San Francisco. WWRL, New York Hull Brewing Co., New Haven (beer), weekly sp, direct. Page 38 • July 27, 1942 WHO, Des Moines Consolidated Products Co., Danville, 111. (Semi-solid buttermilk), 39 sp, thru Mace Adv. Agency, Peoria. Johnson & Johnson, New York (Band Aid), 132 ta, thru Young & Rubicam, N. Y. Sunway Vitamin Co., Chicago, 3 t weekly, thru Sorenson & Co., Chicago. Funk Bros. Seed Co., Bloomington, III. (seed corn), 22 sp, thru E. H. Brown Adv. Agency, Chicago. J. A. Folger & Co., Omaha (coffee), 260 f, thru Lord & Thomas, Chicago. Curtiss Candy Co., Chicago (fruit juice), 195 sa, thru C. I. Miller Inc., N. Y. Allied Mills Inc., Fort Wayne, Ind. (feed), 2 t weekly, 78 times, thru Louis E. Wade, Fort Wayne. Crow's Hybrid Corn Co. (seed corn), 3 sa weekly, 52 times, thru Critchfield & Co., Chicago. Northwestern Bell Telephone Co., Des Moines, 7 sa weekly, 30 times, direct. Washington Apricot (irowers Assn., Seattle, 6 sa, thru Izzard Co., Seattle. Paul F. Beich Co., Bloomington, 111. (Whiz), 4 sa weekly 52 times, direct. Carey Salt Co., Hutchinson, Kan., 1 sp weekly, 10 times, thru McJunkin Adv. Co., Chicago. WOL, Washington Continental Oil Co., Ponca City, Okla. (gas & oil), 5 ta weekly, 52 times, thru Tracy-Locke-Dawson, N. Y. Clicquot Club Ginger Ale Co., Maiden, Mass., 6 ta weekly, 13 weeks, thru N. W. Ayer & Son, N. Y. Kellogg Co., Battle Creek (Rice Krispies), 10 ta weekly, 20 weeks, thru J. Walter Thompson Co., N. Y. Curtis Pub. Co., Philadelphia (Sateve post), 17 sa, thru BBDO, N. Y. CFCH, North Bay, Ont. Ontario Fruit Growers Assn., Hamilton, 16 sa, thru Rusell T. Kelley Ltd., Hamilton. ' Henry K. Wampole & Co., Perth, Ont. (proprietary), 63 fa, thru J. J. Gibbons Ltd., Montreal. WABC, New York Marlin Firearms Co., New Haven (Marlin Razor Blades), 3 so weekly, thru Craven & Hedrick, N. Y. New York Telephone Co., New York (service, conservation), 5 fa weekly, 4 weeks, thru BBDO, N. Y. WPTF, Raleigh, N. C. California Fruit Grower's Exchange, Los Angeles, 75 fa, thru Lord & Thomas, N. Y. WREC, Memphis Penick & Ford, New York (starch brand), 10 sa weekly, thru J. Walter Thompson Co., N. Y WINS, New York I. J. Fox Inc., New York (furs), 70 fa weekly, 6 weeks, thru Louis Kashuk, N. Y. WHN, New York National Bowling Recreation Arena, New York, 7 sp weekly, 35 weeks, direct. Tourneau Watch Co., New York, weekly sa 13 weeks, thru Mervin J. Chasen, N. Y. I. J. Fox, New York (furriers), 7 sa weekly, 28 weeks, thru Lew Kashuk, N Y. Paramount Pictures, New York (current movies), 5 sp weekly, 2 weeks, thru Buchanan & Co., N. Y. Barricini Candy Co., Long Island City (candies) 4 sp weekly, 14 weeks, thru King Adv. Agency, N. Y. Acme Beer Adds ACME BREWING Co., San Francisco, has augmented its seasonal campaign with a heavy midsummer schedule, using home economics participations, novelty programs, news and transcribed spots. Two quarter hour participations are used weekly on the Breakfast Club on KPMC KHSL KXO KIEM KHJ KMYC KYOS KDON KVCV KFXM KGB KFRC KVEC KVOE KDB KTKC. The transcribed spots are Ubcd on KIEM KMJ KYOS KHSL KVCV KFBK KVEC KGO KQW KSFO KJBS. A special program. Music for a Nickle is heard on KPO. Home economics participations are used six-weekly on KGO KQW KSFO KJBS. Three newscasts weekly are presented on KFRC. Account is handled by Brisacher, Davis & Staff, San Francisco. Lever on WEAF LEVER BROS., Cambridge, Mass., continuing its spot announcement campaign for Lifebuoy, set up on a national basis in the early part of the year, has signed for participations on three package variety shows on WEAF, New York: Studio X, six-weekly half -hour; Rhymin' Time, five-weekly quarterhour; and Funny Money Man, sixweekly quarter-hour. Lever is using transcribed announcements July 20 to Sept. 12. Ruthraulf & Ryan, New York, handles the account. FONTANA FOOD PRODUCTS Co., South San Francisco (noodles, macaroni and spaghetti), is conducting a spot campaign on KGO and KFRC, that cit,v. Agency is Long Adv. Service, San Francisco. AFFILIATES With the Z_ NET, it's a TRIPLE FEATURE at a single rate. Adv. Rate Card Adopted ByAtlanticHookup North and South Units Are Offered; Discount Scale FIRST rate card of the newest regional network, Atlantic Coast Network, completed last week by Edward Codel, ACN general manager, offers advertisers a choice of the complete eight-station hookup or a North Unit and a South Unit, each keyed by WNEW, New York. The North Unit also includes WCOP, Boston; WFCI, Providence; WNBC, New Britain, and WELI, New Haven. The South Unit, in addition to WNEW, is made up of WPEN, Philadelphia; WFBR, Baltimore, and WWDC, Washington. Base rates for an hour of Class A time (6-11 p.m., weekdays; 1-11 p.m., Sundays) are: Basic Network, $1,775; North Unit, $1,175; South Unit, $1,245. Class B time (8 a.m. -6 p.m., weekdays; 8 a.m.-l p.m., Sundays; 11 p.m.-12 midnight, all days) hourly rates are: Basic Network, $1,025; North Unit, $665; South Unit, $735. Scale of Discounts Basic ACN network rates are subject to discounts scaling from 25% for a 13-time contract to 50% for a 260-time contract. For the North or South units, the discounts run from 15% for 13 times to 40% for 260 times. WBOC, Salisbury, Md., and WJEJ, Hagerstown, Md., are available with either the full network or the Southern unit, fed from WFBR. Permanent Class A lines connect the ACN stations. In releasing the new rate card, Mr. Codel also announced a schedule of network features to originate from WWDC as soon as the roundrobin hookup between New York and Washington, permitting instantaneous switchover from one point of origin to the other, is completed, probably about Aug. 1. These new ACN programs, now in the process of preparation by Bennett Larson, manager of WWDC and program supervisor for the network, include a news commentator, a news roundtable of leading Washington correspondents, a series of symphonic concerts, music from service bands, Government programs and an outstanding feminine commentator. ACN is currently broadcasting two series of news programs from London, through the cooperation of the BBC. Scout Salvage Spots BOY SCOUTS of America last week mailed announcements in script form to every station for use in promoting all salvage drives. With authorization of the salvage section of the WPB materials division, local Boy Scout services are offered in collecting scrap. A quarter-hour script promoting the salvage drive is being prepared for early distribution to 300 stations. Scouts will be enlisted as actors in local presentations. BROADCASTING • Broadcast Advertising