Broadcasting (July - Dec 1942)

LOMAX & MOLGAARD, San Francisco (Dr. Hamilton's dog food), using ■radio for the first time, started a campaign in five California markets recently, using participations on home economics and news programs, as well as spot announcements. The stations fire KSBO KJBS KROY KFRE KGDM. As distribution of the product increases additional radio will be used in new markets, according to the Frederick Seid Adv. Agency, San Francisco, which handles the account. -, ROOS BROS., San Francisco (cloth,]. ing store chain), on July 17 shifted its Speaking of Sports program conducted by Ernie Smith to KFRC, where it ■is heard weekly. Agency is Lord & Thomas, San Francisco. ■NEW CENTURY BEVERAGE Co., |San Francisco (Belfast sparkling water), has renewed for 26 weeks its five quarter-hour newscasts weekly on KQW, San Francisco. Agency is M. iE. Harlan Adv., San Francisco. ITALIAN VINEYARD WINE Co., •Guasti, Cal. (I. V. C. wines), in a ;13-week campaign which started July 13, is using more than 500 transcribed spot announcements on four stations in the Los Angeles area. List includes KHJ KIEV KRKD KFWB. Agency is Dan B. Miner Co., Los Angeles. .HUDSON SALES Corp., Los Angeles, in a four-week test campaign directed to 1942 auto priority holders, on July 22 started using more than 300 transcribed minute announcements on six Southern California stations, KFAC KMPC KFVD KIEV KFOX KFXM. Participation in the late afternoon Sat,urday newscast on KHJ, Hollywood, ^is also utilized. Agency is the Mayers Co., Los Angeles. jPABST SALES Co., Chicago, is expanding activities in the New York ■Jewish market by sponsoring a new 15 minute program on WEVD titled Jewish Festivals and Other Jolly Functions. Program is produced and directed by the Joseph Jacobs Jewish Market Organization. Lord & Thomas, •Chicago, handles the account. 'GOODYEAR SERVICE Stores, Los •Angeles (Southern California chain), to promote its service departments, in a four-week campaign which started July 11 is sponsoring a weekly quarter-hour newscast on KECA, that city. ,In addition two spot announcements per week are being used on KFI .with placement direct. .GILSON MFG. Co., Guelph, Ont., (furnaces) on Sept. 2 starts weekly •quarter-hour Qiieer Quirks on CFRB iToronto. Account was placed by R. c' Smith & Son, Toronto. WAR WORKERS LIKE MY STUFF AP news every daylight hour. Five talent shows from Army camps. Best In music, etc. That's why I can sell your goods in 8 counties in Maine; 10 in New Hampshire; 4 in Mass. ^at.Reps.: JOSEPH HtR-SHEY MtGILLVHAj Boston Rep.: BLR.THA 8ANNAN J P & G Elevates Ramsey WILLIAM M. RAMSEY has been appointed director of radio for Procter & Gamble, Cincinnati, according to an announcement by William G. Werner, manager of the advertising division. Mr. Ramsey has handled P & G's radio advertising for a number of years. F & M SCHAEFER BREWING Co., Brooklyn, which shifted The Schaefer Revue from a weekly half-hour show on WEAF to a twice-weekly quarterhour program, in the spring will add another quarter-hour starting Aug. 28, making it thrice-weekly at 7 :30 p. m. Agency is BBDO, New York. ALBERS Super Markets, Cincinnati, has contracted with WKRC, Cincinnati, for sponsorship of Your Friendly Philosopher, Mondays thru Fridays, 6 :30-6 :45 p.m. The program features Karl Zomar as the Friendly Philosopher, and the Anton Bilotti Quintette, composed of members of the Cincinnati Symijhony. METRO GOLDWYN MAYER Studios, Culver City, Cal., seeking talent for a permanent dancing chorus of 26 girls, in a five-day campaign which started July 17 used facilities of six stations in that area, with dail,y announcements on KFWB KMTR KFAC KMPC KRKD KGFJ. Agency is J. Howard Johnson Adv., Hollywood. FEDERAL SAVINGS & Loan Institute, Los Angeles (investments), in a 13-week campaign which starts Aug. 16 will sponsor the weekly quarterhour UP feature. We Cover the Battlefront, on KFI, that city. Firm contemplates heavy use of Southern California radio in fall. Blwood J. Robinson Adv., Los Angeles, has the account. • ^^^^ When you think of SPOTS... think of lohn Blair! JOHIfblifftll & COMPANY NATIONAL STATION REPRESENTATIVES MtCAOO • NfW TOIH . eniOlT • (T lOUIl • UN MANQtCO . let ANOIIII Sales Management Magazine estimated Memphis' increase in retail sales for the 12 months ending February 28, 1942, led every other big city in the country, with an estimated 57 per cent increase! Get your share of this ^86,900,000 increase . . . increase, mind you ... by putting WMC on your schedule now. \ Memphis Tennessee 5,000 WATTS DAY 1,000 WATTS NIGHT NBC RED NETWORK OWNED AND OPERATED BY The Commercial Appeal REPRESENTED NATIONALLY BY THE BRANHAM CO. Member of South Central Quality Network WMC Memphis WJDX Jackson, Miss. KWKH-KTBS Shreveport WSMB New Orleans KARK — Little Rock jBROADCASTING • Broadcast Advertising July 27, 1942 • Page