Broadcasting (July - Dec 1942)

Page scan 000250 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1942
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1942)
Leaf #:
000250
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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XLIIL CENSUS OF RADIO HOMES IN THE STATE OF TEXAS Number of Occupied Dwelling Units, Percent Radio Equipped and Number of Dwellings having Radios by Counties and Cities of 25,000 or More Population Urban, Rural-Nonfarm and Rural-farm: 1940 All Units Urban Units Rural-Nonfarm Units Rural-Farm Units % Radio % Radio % Radio % Radio Units Radio Units Units Radio Units Units Radio Units Units Radio Units 9,643 53 6 5,176 3,536 73 3 2,591 1 ,726 61 2 1 057 4,381 34 9 1 528 352 76 1 '268 241 79 7 '192 'ill 68 2 76 8,525 59 6 5,091 2! 803 73 9 2! 071 2,643 60 3 1,593 3,079 46 3 1,427 960 59 7 572 108 46 7 50 687 64 3 442 165 48 7 80 1 ,967 74 1 1 ,459 1 ,390 77 8 1 ,081 577 65 5 378 699 83 6 585 261 83 7 219 438 83 5 366 4,104 41 0 1,683 1,800 49 0 881 2,304 34 8 802 4,772 42 9 2,047 1,749 59 5 1,040 3,023 33 3 1 ,007 1 , 592 65 4 1,042 504 68 4 345 1,088 64 1 697 l!212 59 4 720 470 61 8 291 742 57 9 429 5,512 42 5 2 341 969 61 6 597 1,672 54 7 914 2 871 28 9 830 2^025 67 9 l!375 952 76 4 727 '130 62 6 81 943 60 1 567 3,971 56 6 2,246 1,746 65 1 1,136 790 60 9 481 1,435 43 8 629 12, 145 66 6 8 ,081 5 304 77 1 4 ,087 1 ,673 67 8 1 , 134 5,168 55 3 2 ,860 84^692 76 1 64^431 67^579 77 4 52 ! 293 121393 78 4 9^711 4^720 51 4 2 [427 1,159 64 7 750 362 76 6 277 797 59 3 473 '344 63 2 217 43 61 5 26 301 63 4 191 4,297 67 3 2,894 1,780 74 8 1,331 2,517 62 1 1 .563 13,432 58 2 7,829 5 , 041 75 6 31783 2,125 55 6 1 ,182 6,266 45 7 2,864 6 507 63 2 4 '. 112 1 350 90 0 1,216 2,811 68 0 1 [912 2,346 41 9 984 7,198 55 3 3 978 3,456 69 5 2,400 1 001 68 7 687 2,741 32 5 891 1.626 53 6 '869 '977 61 8 '604 '369 37 7 139 280 45 0 126 1,066 66 1 704 465 74 8 348 601 59 2 356 1 ,343 34 9 469 828 39 8 330 515 27 0 139 7^288 71 1 5,183 3 ,920 79 i 3! loi 774 65 3 505 2,594 60 8 1,577 4,679 35 9 1,681 1 583 54 3 859 3,096 26 6 822 2,880 62 9 l!811 l!l74 68 2 801 1,706 59 2 1,010 6,012 53 1 3,190 2! 665 67 3 1,793 980 68 4 671 2,367 30 7 726 1,509 52 8 798 969 58 1 563 540 43 6 235 3 ', 140 63 9 2 , 009 1 ,391 73 7 1,026 1,749 56 2 983 19 ,721 48 9 9,644 11 071 53 7 5 949 3 550 42 8 1 521 5,100 42 6 2,174 2 [665 49 3 1^313 '882 57 9 '511 'l47 61 3 90 1,636 43 5 '712 1,757 87 5 1,537 1,242 88 4 1,097 515 85 4 440 8,153 45 1 3,683 2 ,980 58 8 1 , 751 5,173 37 4 1 ,932 1 ', 134 75 9 861 358 78 3 280 776 74 8 581 2 ,097 65 2 1 ,367 1,580 68 0 1,074 517 56 7 293 10! 603 50 2 5^337 2 [968 69 3 2,015 1,869 51 3 959 5,826 40 6 2,363 3,321 72 5 2,407 1,877 77 8 1,461 228 71 2 162 1,216 64 5 784 3,403 64 4 2,193 1 , 557 67 5 1,051 1,846 61 9 1,142 886 63 1 560 406 63 5 258 480 62 9 '302 1 ,235 58 9 728 402 60 5 243 833 58 2 485 5^457 67 9 3,704 1,668 74 2 1^238 1,052 67 0 704 2,737 64 4 1,762 12,698 71 0 9,017 2,533 77 8 1 ,971 2,139 72 3 1,547 8,026 68 5 5,499 2 722 67 0 1 .824 914 69 5 635 236 70 6 167 1,572 65 0 1 ,022 4 ', 716 45 1 2 128 2,423 56 8 1 ,376 2 [293 32 8 '752 3 305 65 1 2. 149 1 966 73 5 1 ,445 365 58 5 214 974 50 3 490 5^282 66 2 3^494 '960 72 2 693 1,135 70 2 797 3,187 62 9 2,004 1,571 65 9 1,036 684 63 7 436 887 67 6 600 6 , 376 74 7 4 763 2 725 79 2 2! 158 534 74 2 396 3,117 70 9 2 ,209 5 ', 121 61 2 3 ', 134 957 74 2 '710 876 64 7 567 3^288 56 5 1^857 1 900 66 2 1 258 787 74 0 582 52 58 8 31 1 , 061 60 8 645 '806 81 7 '657 764 82 3 629 42 67 6 28 719 63 2 4,54 581 60 2 350 138 75 6 104 2 654 72 2 1 , 915 1 , 112 71 9 799 1 , 542 72 3 1 116 ' 447 53 8 240 377 53 4 201 70 55 9 39 1 , 732 78 2 1 354 1 184 83 6 989 179 68 3 122 369 65 7 243 113^020 85 0 96! 130 92^054 87 8 80 , 822 15,031 76 9 11,561 5,935 63 1 3,747 3,990 68 4 2,730 1,634 70 5 1,151 284 56 9 162 2,072 68 4 1,417 1 , 600 81 5 1 ,304 738 86 7 640 128 70 8 91 734 78 0 573 3*347 69 1 2 311 738 80 2 592 573 59 8 343 2 036 67 6 1 376 9 243 74 2 6 856 3 ,279 86 3 2,831 1 ,940 68 3 1 326 4 024 67 1 2 699 6!490 50 3 3! 265 2! 133 62 7 1,337 l!064 56 4 600 3! 293 40 3 l!328 2,020 67 4 1,363 833 75 3 627 1,187 62 0 736 1 909 37 9 726 1 ,252 34 8 435 657 44 3 291 1 996 75 7 1 511 983 77 1 758 1 013 74 3 753 4 718 50 0 2 360 1 244 54 0 672 2 000 71 4 1 428 1 474 17 7 260 8,372 68 0 5^693 3! 867 75 8 2,931 1^860 69 2 1^287 2^645 55 8 1,475 4,445 80 3 3,568 2,875 81 5 2,343 1,516 78 8 1,194 54 56 6 31 779 63 5 494 361 66 3 239 418 61 1 255 12 918 64 1 8 288 4 628 75 5 3 492 2 , 421 67 4 1 631 y 5 , 869 53 9 3 165 31 604 73 1 23 088 24 831 77 5 19 244 4 643 58 2 2 703 2 130 53 6 1 141 5 ',830 62 2 3! 622 2^232 79 1 l!766 '490 53 1 '26O 3! 108 51 3 l!596 8 , 8.57 47 5 4,203 1,815 62 4 1,132 2,015 49 3 993 5,027 41 3 2,078 1 1 007 68 9 7 581 1 939 82 5 1 599 2,772 66 7 1 850 6 296 65 6 4 132 7 555 42 5 3 209 772 69 5 ' 536 1 812 59 3 1 ' 074 4 971 32 2 1 599 3 265 64 3 2 099 1 272 66 8 850 1 993 62 7 1 249 2^814 76 6 2^156 '809 78 6 636 '456 72 7 332 1^549 76 7 l!l88 1,386 65 4 908 641 66 1 425 745 64 8 483 7 709 43 5 3 355 989 66 3 656 2 398 64 5 1 548 4 322 26 6 1 151 2 255 61 3 1 383 ' 709 66 8 473 1 546 58 8 910 5 440 42 6 2 324 950 70 1 666 1 186 58 3 691 3 304 29 3 967 2! 138 39 2 '840 785 37 6 295 '451 43 3 195 '902 38 8 350 2,243 69 9 1 570 973 78 2 761 768 70 5 541 502 53 5 268 22,150 82 9 18,363 18,079 84 8 15,325 3,053 76 8 2,344 1,018 68 2 694 1.522 73 7 1,122 694 78 2 543 828 70 0 579 2,813 57 8 1,624 1,030 69 7 718 288 54 5 157 1,495 50 1 749 323 81 2 263 144 87 2 126 179 76 4 137 2,087 37 8 789 674 52 0 351 1,413 31 0 438 6,266 46 .7 2,930 1,171 61 9 '725 1,253 57 3 718 3,842 38 7 1,487 6,763 86 .0 5,816 3,810 87 8 3,345 2,239 86 3 1,933 714 75 4 538 19,497 76 .2 14,851 9,813 82 6 8,106 3,497 71 3 2,495 6,187 68 7 4,250 16,287 69 .8 11,368 7,466 75 5 5,640 7,311 70 0 5,118 1,510 40 4 610 5,599 38 .8 2,174 1,694 54 4 922 823 55 8 459 3,082 25 7 793 6,240 50 .1 3.127 1,896 65 .1 1,234 865 61 1 528 3,479 39 2 1,365 5,056 78 .8 3,982 2,361 84 .0 1,984 797 75 1 599 1,898 73 7 1,399 Cities of 25,000 Or More Population City Units % Radio Radio Units Abilene 7,450 87 0 6 479 Amarillo 14,479 91 9 13 305 Austin 22,519 78 9 17 775 Beaumont. . . 16,199 77 6 12 568 Corpus Christi .... 15,608 72 6 11 335 Dallas 84,091 87 1 73 218 El Paso 24,831 77 5 19 244 Fort Worth . . 51,620 85 5 44 111 Galveston. . . . 16 , 474 84 8 13 968 Houston 107,530 85 7 92 165 Laredo 8,523 45 9 3 912 Lubbock 8,674 84 9 7 364 Port Arthur. . 12,401 84 3 10 450 San Angelo. . 7,233 79 8 5 775 San Antonio. 65,745 76 8 50 505 Tyler 8,037 82 1 6 597 Waco 15,870 78 5 12 465 Wichita Falls. 13,057 84 6 11 048 (Continued on page 42) Page 40 . July 27, 1942 BROADCASTING • Broadcast Advertising ^